Western Digital Launches New My Passport™ Ultra Drive to Help Consumers Easily Back Up Their Digital Lives
June 27 2017 - 7:01AM
Business Wire
Western Digital Corporation, (NASDAQ: WDC), a global data
storage technology and solutions leader, today expanded its iconic
line of WD® brand My Passport portable drives with the redesigned
My Passport Ultra drive. In addition to a new metallic look, the
drive offers intuitive WD Discovery™ software to help consumers
easily back up photos, videos and important documents shared and
created across multiple social networks, cloud services and
devices. The My Passport Ultra drive is the ideal storage solution
for consumers who want to consolidate and preserve all aspects of
their digital lives.
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WD brand My Passport Ultra drive (Photo:
Business Wire)
Today’s consumers have multiple social media accounts, and
according to Parks Associates research1, use an average of three
public cloud services per household like Dropbox, Google Drive™ or
Microsoft OneDrive, all of which increases their digital footprint.
With so many ways to create, share and store content, there is a
growing need for solutions that enable consumers to consolidate all
of this crucial data. The My Passport Ultra drive with WD Discovery
software makes it easier than ever to back up content from popular
social media platforms like Facebook and Instagram*. With a few
simple steps, users can download all of their content, including
tagged photos and videos from Facebook, onto the drive. WD
Discovery software is also an excellent way for users to keep a
local copy of files they’ve stored on their favorite public cloud
services.
“As the connected consumer has become more mobile, content is
now scattered across multiple devices, cloud services and social
media,” said Glenn Hower, Senior Analyst, Parks Associates. “The
fundamental problem for consumers is that they may not remember
what content is stored on what account. Device makers and service
providers are positioned to provide a better way to integrate and
improve the connected consumer experience.”
To ensure peace of mind that valuable digital memories and files
are backed up quickly and easily, the My Passport Ultra drive also
comes with easy-to-set WD Backup™ software, allowing users to
schedule automatic backups directly from a computer to the drive.
In addition, the My Passport Ultra drive features 256-bit AES
Hardware Encryption with WD Security™ software built in to help
keep private content secure. With a personalized password, users
can activate hardware encryption and data protection.
“With so many amazing platforms at our fingertips to create and
share photos, videos and important files, it’s critical that we
enable consumers to bring together all of their precious content,”
said Sven Rathjen, vice president of marketing, Client Solutions,
Western Digital. “We’re focused on delivering brilliant storage
solutions that combine the quality, performance and reliability
consumers have come to expect from the WD brand, and now we’ve
reimagined our portable storage portfolio with intuitive software,
high capacity and a beautiful design that perfectly suits today’s
digital lifestyle.”
The My Passport Ultra drive’s stylish design is an extension of
the new My Passport industrial design that was launched in October
2016 and formed from its partnership with award-winning industrial
design and branding firm, fuseproject and its lead designer Yves
Behar. Designed with metallic and matte finishes, the My Passport
Ultra drive is available in two color combinations, either
black-gray or white-gold. The drive comfortably fits in the palm of
a hand, pocket or purse, so people can confidently back up all of
their favorite content wherever life takes them.
Pricing and Availability
The My Passport Ultra drive is protected by a three-year limited
warranty and is available now from wd.com and at select
retailers and distributors around the world. My Passport Ultra has
a Manufacturer’s Suggested Retail Price (MSRPs) of $79.99/1TB,
$99.99/2TB, $129.99/3TB and $139.99/4TB, respectively**.
About Western Digital
Western Digital Corporation (NASDAQ: WDC) is an industry-leading
provider of storage technologies and solutions that enable people
to create, leverage, experience and preserve data. The company
addresses ever-changing market needs by providing a full portfolio
of compelling, high-quality storage solutions with customer-focused
innovation, high efficiency, flexibility and speed. Our products
are marketed under the HGST, SanDisk and WD brands to OEMs,
distributors, resellers, cloud infrastructure providers and
consumers. For more information about the WD brand, please visit
www.wd.com.
Forward-Looking Statements
This news release includes forward-looking statements, including
the expected availability, pricing and performance of the My
Passport Ultra and its features and benefits to customers. There
are a number of risks and uncertainties that may cause these
forward-looking statements to be inaccurate including, among
others: the My Passport Ultra may not be available when we expect;
volatility in global economic conditions; business conditions and
growth in the storage ecosystem; impact of competitive products and
pricing; market acceptance and cost of commodity materials and
specialized product components; actions by competitors; unexpected
advances in competing technologies; our development and
introduction of products based on new technologies and expansion
into new data storage markets; risks associated with acquisitions,
mergers and joint ventures; difficulties or delays in
manufacturing; and other risks and uncertainties listed in the
company's filings with the Securities and Exchange Commission (the
"SEC"), including our most recently filed periodic report to which
your attention is directed. We do not intend to update the
information contained in this release.
1 Parks Associates Research, 2015 “Consumer Cloud Storage
Numbers”* User account registration may be required. Social media
and cloud storage services may be changed, terminated or
interrupted at any time and may vary by country.** As used for
storage capacity, one gigabyte (GB) = one billion bytes and one
terabyte (TB) = one trillion bytes. Total accessible capacity
varies depending on operating environment.
Western Digital, WD, the WD logo, My Passport, WD Backup, WD
Discovery and WD Security are registered trademarks or trademarks
of Western Digital Corporation or its affiliates in the U.S. and/or
other countries. Dropbox is a trademark of Dropbox, Inc. Google
Drive is a trademark of Google Inc. All other marks are the
property of their respective owners. Pictures shown may vary from
actual products. Product specifications subject to change without
notice. Not all products may be available in all regions of the
world.
© 2017 Western Digital Corporation or its affiliates. All rights
reserved.
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WDC Press RelationsJoanna
Andrade408-801-1792Joanna.Andrade@wdc.comorWDC Investor
RelationsBob Blair949-672-7834Robert.Blair@wdc.com
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