The Venetian Deploys WebSideStory's HBX Analytics to Increase Online Room Reservations and Ticket Sales
September 19 2006 - 7:00AM
PR Newswire (US)
Multimedia Tracking, Campaign Analysis and Customer Service Cited
as Key Factors in Selecting Award-Winning Analytics Solution SAN
DIEGO, Sept. 19 /PRNewswire-FirstCall/ -- WebSideStory, Inc.
(NASDAQ:WSSI), a leading provider of digital marketing and
analytics solutions, today announced that The Venetian, one of Las
Vegas' premier luxury resort hotels and casinos, has selected its
on-demand web analytics solution, HBX Analytics, to help generate
more room reservations and tickets sales via its web site
(http://www.venetian.com/). The Venetian, operated by the Las Vegas
Sands Corp., decided to upgrade its web analytics solution as part
of a major new online initiative designed to improve the customer
experience and increase revenue. It selected WebSideStory following
an extensive review of several major web analytics vendors.
WebSideStory rose to the top of the list for several reasons,
including its detailed marketing campaign analysis, multimedia
tracking capabilities, and proven customer support, including
professional services. Another consideration was WebSideStory's
support for Unicode characters, which enables clients to accurately
measure web site usage in European and Asian languages. The
Venetian recently opened a sister property in Macau, a territory in
southern China, and will soon have a Chinese language web site to
support. "WebSideStory impressed us right from the start," said Rom
Hendler, Vice President of Strategic Marketing for The Venetian.
"They understood our business model and had what we felt was the
best customer support model. They also had the in-depth product
functionality needed to support our new online initiatives both in
the U.S. and overseas. We look forward to working with them and
providing the best possible online experience for our customers."
With the addition of The Venetian, WebSideStory adds to its growing
list of travel and entertainment clients, including major hotel
chains, airlines, cruise lines and entertainment properties. Last
month, WebSideStory announced the signing of another major Las
Vegas hotel and casino, the Wynn Las Vegas. "The Venetian is one of
Las Vegas' premier destination resorts and a great addition to our
growing portfolio of travel clients," said Pelin Wood, Vice
President of Marketing for WebSideStory. "Our innovation powers Web
2.0 content and applications and our customers and their customers
are the big winners. We are excited to work with The Venetian and
its new sister property in Macau to achieve better results online."
For more information, please visit http://www.websidestory.com/.
About WebSideStory, Inc. Founded in 1996, WebSideStory, Inc. is a
leading provider of digital marketing and analytics solutions that
improve online marketing, sales and business operations. Its
WebSideStory suite of digital marketing applications consists of
web analytics, site search, web content management, and keyword bid
management. WebSideStory also provides enterprise analytics
solutions through its wholly owned subsidiary, Visual Sciences,
LLC, a leading provider of streaming data analysis and
visualization software. WebSideStory is headquartered in San Diego,
California, and has European headquarters in Amsterdam, The
Netherlands. For more information, contact WebSideStory. Voice:
858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th
Floor, San Diego, CA 92121. Web site: http://www.websidestory.com/.
WebSideStory and HBX are among the trademarks or registered
trademarks owned by WebSideStory, Inc. Visual Sciences is a
registered trademark of Visual Sciences, LLC. Other trademarks
belong to their respective owners. Forward-Looking Statements
Statements in this press release that are not a description of
historical facts are forward-looking statements. You should not
regard any forward- looking statement as a representation by
WebSideStory that any of its plans will be achieved. Actual results
may differ materially from those set forth in this release due to
the risks and uncertainties inherent in WebSideStory's business,
including, without limitation: WebSideStory's reliance on its web
analytics services for the majority of its revenue; blocking or
erasing of cookies or limitations on our ability to use cookies;
WebSideStory's limited experience with digital marketing
applications beyond web analytics; the risks associated with
integrating the operations and products of Avivo Corporation and
Visual Sciences, LLC with those of WebSideStory; privacy concerns
and laws or other domestic or foreign regulations that may subject
WebSideStory to litigation or limit our ability to collect and use
Internet user information; WebSideStory's ability to defend itself
against claims of patent infringement alleged by NetRatings, Inc.;
WebSideStory's ongoing ability to protect its own intellectual
property rights and to avoid violating the intellectual property
rights of third parties; the highly competitive markets in which we
operate that could make it difficult for WebSideStory to acquire
and retain customers; the risk that WebSideStory's customers fail
to renew their agreements; the risks associated with the company's
indebtedness; the risk that WebSideStory's services may become
obsolete in a market with rapidly changing technology and industry
standards; and other risks described in WebSideStory's Securities
and Exchange Commission filings, including WebSideStory's annual
report on Form 10-K for the year ended December 31, 2005 and
quarterly reports on Form 10-Q. Do not place undue reliance on
these forward-looking statements which speak only as of the date of
this news release. All forward-looking statements are qualified in
their entirety by this cautionary statement, and WebSideStory
undertakes no obligation to revise or update this news release to
reflect events or circumstances after the date of this news
release. DATASOURCE: WebSideStory, Inc. CONTACT: Erik Bratt of
WebSideStory, Inc., +1-858-546-0040, ext. 365, Web site:
http://www.venetian.com/ Web site: http://www.websidestory.com/
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