SEATTLE, Sept. 9, 2015 /PRNewswire/ -- Zillow Group
(NASDAQ: Z and ZG), which houses a portfolio of the largest and
most vibrant real estate and home-related brands on mobile and Web,
today announced the integration of Trulia into Zillow Group has
been completed. Zillow Group has been working to integrate Trulia's
advertising products with Zillow's since the acquisition closed in
February 2015. The integration,
originally slated to be complete by the end of 2015, has been
completed significantly ahead of schedule with the combination of
Zillow and Trulia's advertising platforms.
"As we near the end of this transitional year, I am incredibly
proud of the speed at which we integrated the Zillow and Trulia
advertising products," said Spencer
Rascoff, Zillow Group CEO. "Every one of our ad products –
mortgages, rentals, display media, and now real estate agent
advertising – are seamlessly integrated so Zillow Group clients can
buy advertising from one company, and the ads are shown across
multiple consumer brands. We completed this complicated integration
months ahead of schedule and are now well-positioned to benefit
from our enormous audience scale as we move into 2016."
For agents and brokers who use Zillow and Trulia to connect with
buyers and sellers, the completion of the integration means they
can manage their advertising efforts across both sites through one
streamlined platform, Premier Agent. Through Premier Agent, agents
can access and manage their combined Zillow and Trulia profile,
which includes profile information, client reviews, and past
sales. Agents can also manage their advertising products and
contacts, and have access to fast, comprehensive customer
support.
Zillow Group has already completed the transition of all other
areas including corporate shared services, operations, mortgage
advertising, display media and rentals advertising. To commemorate
the occasion, the team responsible for the real estate advertising
integration will ring the opening bell at NASDAQ this morning.
Zillow Group
Zillow Group (NASDAQ: Z and ZG) houses a portfolio of the
largest real estate and home-related brands on the Web and mobile.
The company's brands focus on all stages of the home lifecycle:
renting, buying, selling, financing and home improvement. Zillow
Group is committed to empowering consumers with unparalleled data,
inspiration and knowledge around homes, and connecting them with
the right local professionals to help. The Zillow Group portfolio
of consumer brands includes real estate and rental marketplaces
Zillow®, Trulia®, StreetEasy® and HotPads®. In addition, Zillow
Group works with tens of thousands of real estate agents, lenders
and rental professionals, helping maximize business opportunities
and connect to millions of consumers. The company operates a number
of business brands for real estate, rental and mortgage
professionals, including Postlets®, Mortech®, Diverse Solutions®,
Market Leader®, dotloop® and Retsly™. The company is
headquartered in Seattle.
Zillow, Postlets, Mortech, Diverse Solutions, StreetEasy, and
HotPads are registered trademarks of Zillow, Inc. Retsly is a
trademark of Zillow, Inc. Trulia is a registered mark of Trulia,
Inc., dotloop is a registered trademark of dotloop, Inc.
(ZFIN)
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SOURCE Zillow Group