WEAR YELLOW, LIVE STRONG: Fashion Designers and the Lance Armstrong Foundation host a Style.com Auction for Young People Living
July 07 2004 - 9:51AM
PR Newswire (US)
WEAR YELLOW, LIVE STRONG: Fashion Designers and the Lance Armstrong
Foundation host a Style.com Auction for Young People Living with
Cancer NEW YORK, July 7 /PRNewswire/ -- Style.com and the Council
of Fashion Designers of America (CFDA) have joined forces with
Lance Armstrong Foundation (LAF) and brought together the best of
the fashion design and luxury industries -- who have donated
one-of-a-kind and exclusive yellow (or yellow- accented) products
for an online auction that will take place on Style.com July 6th
through July 16th. All proceeds from the auction will benefit LAF
programs, which help young people with cancer live strong. (Photo:
http://www.newscom.com/cgi-bin/prnh/20040707/NYW085 ) As a tribute
to Lance Armstrong's inspirational fight against cancer, as well as
his historic attempt at a sixth Tour de France win, the Lance
Armstrong Foundation (LAF) and Nike launched the Wear Yellow Live
Strong campaign last month. For Lance Armstrong, yellow is the
color of hope, courage, inspiration and perseverance -- as well as
the color of the leader's jersey in the Tour de France. Nike
donated $1 million to the Foundation and is leading efforts to
raise a total of $6 million through the sale of yellow wristbands
engraved with Lance's mantra, Live Strong, as well as through a
momentous auction that will take place on Style.com. Fashion
designers who contributed items to the auction include Donna Karan,
Robert Lee Morris, Oscar de la Renta, Carolina Herrera, Narciso
Rodriguez, Michael Kors and Ralph Lauren. "The members of the CFDA
are so pleased to be supporting cancer survivors, the Lance
Armstrong Foundation and the LIVE STRONG initiative," said CFDA's
Executive Director Peter D. Arnold of the auction. "The money
raised through the Wear Yellow Live Strong campaign will give us
new opportunities to provide leadership, resources and support for
people, especially young people, living with cancer," said Mitch
Stoller, president and C.E.O. of the LAF. "There is no question why
we partnered with Lance," said Candy Pratts Price, Executive
Fashion Director of Style.com. "His message of strength and
survival is contagious and we are better for it." About the Lance
Armstrong Foundation: The Lance Armstrong Foundation (LAF) believes
that in your battle with cancer, knowledge is power and attitude is
everything. From the moment of diagnosis we provide the practical
information and tools you need to live strong. The LAF focuses it
activities on community survivorship programs, national advocacy
initiatives, scientific and clinical research grants, and
survivorship education and resources, including Live Strong, the
LAF's comprehensive resource for cancer survivors. The LAF was
founded in 1997 by cancer survivor and champion cyclist Lance
Armstrong and is located in Austin, Texas. For more information,
visit http://www.laf.org/ and http://www.livestrong.org/.
http://www.newscom.com/cgi-bin/prnh/20040707/NYW085 DATASOURCE:
Nike, Inc. CONTACT: Trisha Burns of Nike, +1-212-367-4437; or PR
Consulting - +1-212-228-8181 Web site: http://www.laf.org/
http://www.livestrong.org/
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