Blockbuster Expands Online Game Rental Pilot to Seattle
November 18 2009 - 10:40AM
PR Newswire (US)
Service Enables Seattle-Area Consumers To Rent the Hottest New Xbox
360, PS3, Wii and PS2 Games Online for By-Mail Delivery DALLAS,
Nov. 18 /PRNewswire-FirstCall/ -- Blockbuster Inc. (NYSE:BBINYSE:
BBI.B), a global leader in entertainment, today announced that
consumers in the Seattle area can now rent the latest new video
games such as "Call of Duty: Modern Warfare 2", "Assassin's Creed
2" and "New Super Mario Bros. Wii" online at blockbuster.com and
have them delivered directly to their mailbox, expanding on a pilot
test launched in Cleveland earlier this year. "We know our
customers in Seattle love games, so we're excited to expand our
Games By Mail pilot to include this market," said Keith Morrow,
Blockbuster CIO. "We hope customers will take advantage of the
service and share their feedback with us, so that we can build on
our key learnings from Cleveland and further refine the offering in
preparation for a national launch." The new Games By Mail option is
available to all Seattle-area BLOCKBUSTER Online® movie rental
subscribers, giving them the ability to add Xbox 360, PS3, Wii and
PS2 games to their online rental queue. To start receiving games,
subscribers need to opt in for the service and add the games they
want to rent to the top of their existing BLOCKBUSTER Online rental
queue. Subscribers can rent as many games as they want -- one game
out at a time -- during a month. Games rented count toward the
total number of rentals a subscriber is allowed under their current
BLOCKBUSTER Online subscription plan. Subscribers can exchange
their game rentals in participating BLOCKBUSTER® stores just as
they do their movies for either free movie rentals or discounted
movie or game rentals, depending on the terms of their current
BLOCKBUSTER Online plan. The cost for the Games By Mail option is
$7.99 per month, which is only charged if the game option is used.
If no games are rented during a billing cycle, there is no
incremental game rental fee that month. Blockbuster offers a range
of online movie subscription plans. Premium plans enable
subscribers to have up to three movies out at a time, plus five
free in-store rental exchanges per month. Subscribers pick from
over 95,000 titles online and have them delivered by mail with no
extra charge for Blu-ray titles and no due dates or late fees.
Movies can be mailed back in a prepaid envelope or returned or
exchanged at a participating BLOCKBUSTER store for either free
movie rentals or discounted movie or game rentals, depending on the
subscriber's current BLOCKBUSTER Online plan. About Blockbuster
Blockbuster Inc. is a leading global provider of rental and retail
movie and game entertainment. The Company provides its customers
with convenient access to media entertainment anywhere and any way
they want it - whether in-store, by-mail, through vending and
kiosks or digital download. With a highly recognized brand name and
a library of over 125,000 movie and game titles, Blockbuster
leverages its multi-channel presence to further build upon its
leadership position in the media entertainment industry and to best
serve the two million daily global customers and over 50 million
annual global customers. The Company may be accessed worldwide at
http://www.blockbuster.com/. Forward-Looking Statements This
release may contain forward looking statements that are based upon
current expectations, including the market acceptance and success
of the BLOCKBUSTER Games By Mail Pilot in the Seattle market.
Actual results could differ materially from those projected in the
forward looking statements as a result of various risks and
uncertainties. This press release should be read in conjunction
with Blockbuster's most recent annual reports on Form 10-K,
quarterly Forms 10-Q and other reports on file with the Securities
and Exchange Commission, which contain a more detailed discussion
of each company's business including risks and uncertainties that
may affect future results. Blockbuster does not undertake to update
any forward looking statements. DATASOURCE: Blockbuster Inc.
CONTACT: Randy Hargrove of Blockbuster Inc., +1-214-854-3190, Web
Site: http://www.blockbuster.com/
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