Berry Helps Wells Create Widely Recyclable Blue Bunny Twist Pints
July 16 2024 - 8:00AM
Business Wire
Translucent Twist pints are widely recyclable
and showcase uniquely layered fun-filled flavors
Global packaging leader, Berry Global Group, Inc. (NYSE: BERY),
worked with U.S.-based ice cream manufacturer, Wells Enterprises,
Inc., to expand its Twist Cones frozen treat line into
single-serve, freezer-grade Twist pints for Blue Bunny. The new
pints, which offer a new twist on soft serve, are currently
available at retailers across the U.S., including Walmart, Kroger,
Food Lion, Albertson’s, Safeway, and Publix.
Made with widely recyclable polypropylene (PP) and a
high-density polyethylene (HDPE) lid, the new Twist pints improve
the recyclability of traditional ice-cream packaging, which is
generally made of plastic-lined, paper board. The pints are also
designed for nestability during transportation and storage,
minimizing wasted space during transportation. This helps optimize
supply chain efficiency and lessen the need for truckload
shipments.
“Berry is an excellent partner for Wells. They understand our
need for innovative, sustainable packaging and have worked closely
with us to develop it,” explained Julee Zugel, Director of
Strategic Sourcing. “We appreciate how engaged they are with our
team to understand new opportunities in the packaging arena. They
are innovative, forward thinking and an example of how a
partnership should work.”
Similar to the custom 48-ounce PP containers produced by Berry
for Blue Bunny’s scoopable ice cream line, these translucent pints
allow consumers to appreciate the uniquely layered contents inside.
The pints come in seven soft, DUAL-icious flavors, including
Chocolate Vanilla, Strawberries & Cream, Cookies & Cream,
Candy Bar, Mint Chocolate, Blu’s Birthday Cake, and Cherry
Chocolate.
“Now more than ever, the ability to access innovative,
recyclable packaging is crucial for our customers, as they strive
to meet evolving sustainability demands," said Matt Chase, Director
of Sales - National Accounts at Berry Global. “Through strong
value-chain partnerships such as these, we are designing products
more effectively to foster cleaner communities for future
generations without compromising on convenience or shelf
appeal.”
Learn more about how Berry is partnering with customers to
advance pathways to circularity at www.berryglobal.com.
About Berry
At Berry Global Group, Inc. (NYSE: BERY), we create innovative
packaging and engineered products that we believe make life better
for people and the planet. We do this every day by leveraging our
unmatched global capabilities, sustainability leadership, and deep
innovation expertise to serve customers of all sizes around the
world. Harnessing the strength in our diversity and
industry-leading talent of over 40,000 global employees across more
than 250 locations, we partner with customers to develop, design,
and manufacture innovative products with an eye toward the circular
economy. The challenges we solve and the innovations we pioneer
benefit our customers at every stage of their journey. For more
information, visit our website, or connect with us on LinkedIn or
Twitter. (BERY-E)
About Wells Enterprises, Inc.
Wells Enterprises, Inc. is the largest privately held ice cream
manufacturer in the United States. Founded in 1913 by Fred H. Wells
and run by the Wells family for generations, the company is an
independent operating company of the Ferrero Group, one of the
global leaders in sweet, packaged foods.
Wells produces more than 200 million gallons of ice cream per
year and distributes products in all 50 states. Wells manufactures
its signature brand Blue Bunny®, lower-calorie Halo Top®, the
iconic Bomb Pop®, and Blue Ribbon Classics®.
Wells employs nearly 4,000 ice cream aficionados across the
country. The company is headquartered in Le Mars, Iowa, where Wells
has made Le Mars the “Ice Cream Capital of the World” as the
largest manufacturer of ice cream in one location. Wells operates
two manufacturing plants in Le Mars, a manufacturing plant in
Dunkirk, New York, and a manufacturing facility in Henderson,
Nevada. Learn more at www.wellsenterprisesinc.com.
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For media inquiries related to sustainability, please contact
Annaraben@berryglobal.com or Mica@bigmountainimpact.com
For all other media-related inquiries, please contact
rachnaluthra@berryglobal.com pr@wellsenterprisesinc.com
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