MIAMI, May 21, 2019 /PRNewswire/ -- Carnival Cruise
Line announced today an exclusive partnership with the world-famous
basketball team, the Harlem Globetrotters, serving as the group's
official cruise line sponsor worldwide.
Combining the Harlem Globetrotters' high-flying athleticism,
theatrical stunts and comedic acts with Carnival's role as the
family cruise leader, the two ambassadors of fun will bring a new
level of excitement to more than 150 of the team's shows across the
country.
The Harlem Globetrotters' always entertaining exhibition games
will be enhanced by Carnival's signature brand of fun through
in-game integrations, giveaways and joint marketing efforts such as
a designated Choose Fun Zone seating area with branded signage,
playful décor, special player interactions and more. This
partnership will also provide Carnival with traditional marketing
assets to support their charitable partners' initiatives.
To celebrate the partnership, Carnival is launching an exclusive
"Trot the Globe" sales event from May
21 – 23 which can be accessed at
https://www.carnival.com/.
A video shot on board Carnival Horizon featuring Harlem
Globetrotters stars Hammer Harrison and Dragon Taylor showcases the
dynamic duo's impressive skills as they make shots from high above
Carnival's SkyRide aerial attraction and Lido Deck. The video can
be viewed at https://youtu.be/Ke36j-QUMto.
"For more than nine decades, we've used basketball as a means to
bring laughter, joy and fun to our fans worldwide," said
Howard Smith, Harlem Globetrotters
president. "When we heard about the opportunity to partner with
cruise industry leader Carnival, we couldn't wait to use our
combined love of entertaining audiences to make our games more fun
and memorable than ever."
"The Harlem Globetrotters are synonymous with fun, helping
families create wonderful memories – and our brands align so well
together," said Scott Becher, vice
president, head of partnerships for Carnival Cruise Line. "We look
forward to seeing how everyone will 'Choose Fun'
Globetrotters-style."
Inductees of the Naismith Memorial Basketball Hall of Fame and
known for their incredible dribbling, shooting and dunking skills
as well as their crowd interaction, the Harlem Globetrotters have
performed for more than 148 million fans in 124 countries since
their inception in 1926. Now performing 400 shows each year, the
team has become a worldwide icon and pioneer in the sports industry
showcasing some of the best basketball players in the world.
To learn more about Carnival Cruise Line,
visit Carnival.com. For reservations, contact any travel agent
or call 1-800-CARNIVAL. Carnival can also be found
on: Facebook, Instagram, Twitter
and YouTube.
Journalists also can visit Carnival's media
site, carnival-news.com or follow the line's PR department on
Twitter at twitter.com/CarnivalPR.
About Carnival Cruise Line
Carnival Cruise Line, part
of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is
"The World's Most Popular Cruise Line®" with 26 ships operating
three- to 24-day voyages to The Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New England, Bermuda, Cuba, Europe,
Australia, New Zealand, the Pacific Islands and
Southeast Asia. The line currently
has three new ships scheduled for delivery – Carnival Panorama™ in
2019, Mardi Gras in 2020 and
an as-yet-unnamed ship in 2022.
About Harlem Globetrotters
The Harlem Globetrotters®
are legendary worldwide, synonymous with one-of-a-kind family
entertainment and great basketball skills for the past 92 years.
Throughout their history, the Original Harlem Globetrotters have
showcased their iconic talents in 124 countries and territories on
six continents, often breaking down cultural and societal barriers
while providing fans with their first-ever basketball experience.
Proud inductees of the Naismith Memorial Basketball Hall of Fame,
the Globetrotters have entertained hundreds of millions of fans –
among them popes, kings, queens, and presidents – over nine
thrilling decades. The Ambassadors of Goodwill are sponsored by
Baden Sports, the Official
Basketball, Champion, the Official Uniform & Apparel provider
and Tum-e Yummies, the Official Fruit Flavored Drink and Carnival
Cruise Line, Inc. Harlem Globetrotters International, Inc. is
a wholly-owned subsidiary of Herschend Enterprises, the largest
family-owned themed entertainment company in the U.S. For the
latest news and information about the Harlem Globetrotters, visit
the Globetrotters' official Web site: www.harlemglobetrotters.com
and follow them on Twitter @Globies.
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SOURCE Carnival Cruise Line