CIBC goes to great heights, delivering banking at clients'
ski tips as part of new partnership
WHISTLER, BC, Jan. 12, 2017
/CNW/ - What stands 8.5 feet high, weighs 4676 pounds and is
located 1,850m (6,069ft) above sea level? Complete with ski pole
and glove holders and heating lamps, CIBC (TSX: CM) (NYSE:
CM) has opened the first-of-its-kind mountain-top ski-thru ATM
outside the Roundhouse Lodge on Whistler Mountain. The world's
first ski-thru ATM is one of many experiences CIBC will offer as
part of a brand new, five-year partnership with Whistler
Blackcomb.
"We're thrilled to partner with North
America's premier resort to offer even greater experiences
for all who enjoy its beauty and world-class amenities," says
Stephen Forbes, Chief Commercial
Officer, CIBC. "CIBC is always looking to improve our clients'
experience, whether in a banking centre or on the slopes, and our
new ski-thru ATM at Whistler Blackcomb is just one of the many ways
we're reaching clients at new heights."
The new stand-alone ATM allows skiers easy access to cash for
things like making purchases at certain cash-only vendors before
journeying back down the slopes, and offers the same range of
banking services available at all CIBC ATMs. To reach clients at
the peak, the ATM made a momentous trek up the mountainside to the
summit of Whistler Mountain.
Bringing the partnership to life, CIBC is working alongside
Whistler Blackcomb to deliver world class hospitality at the
resort's two Guest Satisfaction Centres -- the heart of activity
for inquiring guests. To further amp up the visitor experience,
CIBC is also offering whistles, tissues and hand warmers as part of
Whistler Blackcomb's free mountain orientation tours. Visitors will
also experience unique CIBC activations on CIBC National Ski Day,
Family Day and Canada Day to help
celebrate Canada and CIBC's shared
150th birthday in 2017.
"We are very excited to be celebrating the launch of our new
corporate partnership with CIBC," says Morag Kerr, Strategic Alliances and Partner
Marketing Manager at Whistler Blackcomb. "CIBC is Whistler
Blackcomb's first ever full-service banking partner and their
commitment to delivering exceptional guest experiences aligns
perfectly with our goals. We look forward to working with CIBC to
better service our guests in unique and exciting ways as we move
forward."
CIBC's ski-thru ATM will be active throughout the 2017 ski
season.
About CIBC
CIBC is a leading Canadian-based global
financial institution with 11 million personal banking and business
clients. Through our three major business units - Retail and
Business Banking, Wealth Management and Capital Markets - CIBC
offers a full range of products and services through its
comprehensive electronic banking network, branches and offices
across Canada with offices in the United
States and around the world. Ongoing news releases and more
information about CIBC can be found
at www.cibc.com/ca/media-centre/ or by following on
Twitter @CIBC, Facebook (www.facebook.com/CIBC) and Instagram
@CIBCNow.
About Whistler Blackcomb
Whistler Blackcomb, the
official alpine skiing venue for the 2010 Olympic and Paralympic
Winter Games, is situated in the Resort Municipality of Whistler
located in the Coast Mountains of British
Columbia 125 kilometres (78 miles) from Vancouver, British Columbia. North America's premier four season mountain
resort, Whistler and Blackcomb are two side-by-side mountains which
combined offer over 200 marked runs, 8,171 acres of terrain, 16
alpine bowls, three glaciers, receives on average over 1,170
centimetres (461 inches) of snow annually, and one of the longest
ski seasons in North America. In
the summer, Whistler Blackcomb offers a variety of activities,
including hiking and biking trails, the Whistler Mountain Bike
Park, and sightseeing on the PEAK 2 PEAK Gondola. For more
information, visit http://ww1.whistlerblackcomb.com/media.
SOURCE CIBC