Carvana Reunites with Kristen Bell and Dax Shepard in National Ad Featuring Carvana Value Tracker
October 28 2024 - 8:00AM
Business Wire
Hollywood’s Favorite Couple Brings Humor and
Heart to Carvana’s New Campaign
Carvana (NYSE: CVNA), an industry pioneer for buying and selling
used cars online, today announced the continuation of its
successful partnership with Kristen Bell and Dax Shepard in a
fresh, comedic campaign. The duo stars in a brand-new commercial
featuring Carvana’s Value Tracker—a tool designed to make it easy
to know and track the value of your car over time.
This press release features multimedia. View
the full release here:
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Kristen Bell and Dax Shepard Star in
Carvana's New Value Tracker Commercial (Photo: Business Wire)
“We are incredibly excited to reunite with Kristen and Dax, who
resonate so well with our audience,” said Ryan Keeton, Carvana
co-founder and Chief Brand Officer. “Their signature blend of wit
and authenticity brings Carvana's Value Tracker to life, showcasing
the fun and engaging experience we strive to deliver.”
The campaign, which was created by Carvana's in-house creative
team, features Bell and Shepard's sense of humor as they navigate
the process of using Carvana’s Value Tracker tool to assess their
vehicle collection. With just a few clicks, they are up and
running, tracking their cars’ values before deciding the time is
right to sell to Carvana, the fastest growing online used
automotive retailer. The campaign will be rolled out across several
platforms, including digital and broadcast in the coming weeks.
Whether they are considering selling a car or are just curious
about its current worth, Carvana Value Tracker offers customers
free, fast and actionable insight. After the initial appraisal,
customers can choose to sell or trade-in at any time, but they can
also choose to simply keep tracking, taking advantage of the
transparency and peace of mind that comes with understanding how
their vehicle value changes. By offering innovative digital tools
like Value Tracker, Carvana empowers customers to make informed
decisions on their own terms, changing the way people buy and sell
cars.
About Carvana
Carvana’s mission is to change the way people buy and sell cars.
Over the past decade, Carvana has revolutionized automotive retail
and delighted millions of customers with an offering that is fun,
fast, and fair. With Carvana, customers can choose from tens of
thousands of vehicles, get financing, trade-in, and complete a
purchase entirely online with the convenience of home delivery or
local pick up in over 300 U.S. markets. Carvana’s vertically
integrated platform is powered by its passionate team, unique
national infrastructure, and purpose-built technology. Carvana is a
Fortune 500 company and is proud to be recognized by Forbes as one
of America’s Best Employers.
For more information, please visit www.carvana.com.
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Carvana Communications press@carvana.com
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