National Survey Provides a Chilling Look Inside the Modern Glove Box
June 28 2007 - 9:00AM
PR Newswire (US)
- Nearly half of Americans (44 percent) are unwisely storing their
vehicle title in the glove box AUBURN HILLS, Mich., June 28
/PRNewswire-FirstCall/ -- While its name is universal and it's a
standard feature in nearly all automobile makes and models,
consumers today are modernizing one of the vehicle's tiniest
compartments -- the glove box. According to a Dodge brand survey,
84 percent of Americans no longer use the glove box to store
gloves, which is what the space was originally designed for when it
was first introduced in the 1920s, and 72 percent of people do not
know how the compartment originally got its name. Dodge conducted a
survey to uncover what drivers are storing in today's glove box.
The results revealed that nearly half of Americans are storing
something they shouldn't -- the vehicle title. Forty-four percent
of Americans are unintentionally sending an invitation to car
thieves by storing their vehicle title in their glove box. If a
vehicle title gets in the wrong hands, a thief would be able to
change the name on the title, sell the vehicle or legally put the
keys in his or her pocket. "Vehicle titles should never be kept in
the glove box but rather in a safe place at home or in the office,"
said Mike Accavitti, Director -- Dodge Brand and SRT Marketing and
Communication. "Dodge wants to inform consumers on what should be
stored in the glove box and how they can optimize utilization of
the space to enhance their lifestyle." The survey reinforced the
Dodge brand's move to revolutionize, or modernize, uses of today's
glove box by expanding the area to include the Chill Zone(TM)
chilled beverage storage bin in the all-new 2008 Dodge Avenger. In
fact, 88 percent of people surveyed said they would store chilled
water or juice in their glove box if there was a compartment to
keep beverages cooled; 43 percent would store pop or soda and 42
percent snack food. Handy Glove Box Tips While drivers need to be
more mindful about storing their vehicle title in the glove box,
they are on the right track when it comes to storing other
essentials. The survey provided a sneak peek inside what people are
storing in today's glove box: -- Proof of insurance - 94 percent --
Vehicle registration - 92 percent -- Tissue and napkins - 71
percent -- Maps - 63 percent -- Flashlight - 53 percent --
Sunglasses - 47 percent -- First-aid kit - 38 percent More than one
in four drivers (26 percent) say the glove box is the least used
compartment in the car. Dodge's Chill Zone(TM) beverage storage
bin, which is standard on all 2008 Avengers and on most Dodge
Caliber models, helps drivers take advantage of this underused
space. The bin can hold and chill as many as four 12-oz. beverage
cans "We understand the mid-size car segment is competitive and
therefore Dodge has gone the extra mile to incorporate unique
features, such as the Chill Zone(TM) cold beverage storage, in its
Avenger and Caliber vehicles," said Accavitti. "With drivers no
longer using the glove box to store gloves, we've reengineered this
compartment to allow drivers to keep their refreshments chilled
during hot summer drives." Dodge has provided the following handy
tips to help consumers utilize the modern glove box: -- Keep
band-aids, Neosporin and baby wipes for unexpected minor cuts and
scrapes -- Utilize the Chill Zone(TM) to keep snacks at the ready
during the morning or afternoon commute, after school or between
sports practices -- Stay alert and decrease road rage by staying
hydrated and store cold refreshments in the vehicle to avoid
dehydration which can lead to fatigue and irritability -- Organize
the glove box with pen and paper to always be prepared in case of a
fender bender to jot down insurance and license information For
additional information about the Dodge Avenger please visit:
http://www.dodge.com/avenger About the 2008 Dodge Avenger The new
2008 Dodge Avenger is an all-new mid-size sedan that combines bold,
aggressive Dodge styling with innovative interior features,
high-levels of safety and reliability, exhilarating performance and
excellent fuel efficiency of 30 miles per gallon (mpg) (32 mpg
based on 2007 EPA fuel economy standards). Unique to Dodge Avenger
in the mid-size segment is Chill Zone(TM), a chilled beverage
storage bin that is standard on all Avenger models. Housed in the
passenger side upper instrument panel, the bin can hold and chill
as many as four 12-oz. beverage cans. The Avenger also is the Dodge
brand's first mid- size car to offer all-wheel-drive capability
combined with a sport-tuned suspension, performance steering and
Electronic Stability Program (ESP) with Traction Control, all of
which combine to give Avenger its on-road performance attitude.
About the Dodge Brand Dodge sold more than 1.4 million vehicles
worldwide in 2005. With a U.S. market share of 7 percent, Dodge is
the fifth-largest nameplate in the United States and the
eighth-largest nameplate in the automotive industry. The Dodge
global portfolio includes a range of cars, trucks, minivans and
sport-utility vehicles. Dodge Caliber spearheaded the Dodge brand's
expansion into volume markets outside North America, followed by
the Dodge Nitro, Dodge Avenger and the high-performance Dodge
Caliber SRT4. DATASOURCE: Chrysler Group CONTACT: Eileen
Wunderlich, +1-248-512-0332 (office), +1-248-705-7962 (cell), , or
Carrie McElwee, +1-248-512-2664 (office), +1-248-613-7752 (cell), ,
both of Chrysler Group Web site:
http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/ http://www.dodge.com/avenger
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