NEW YORK, Feb. 5, 2018 /PRNewswire/ -- Johnnie Walker
is delighted to announce the release of the Johnnie Walker Blue
Label Year of the Dog limited-edition bottle in celebration of
the Lunar New Year. As part of the brand's Pioneering Spirit
Series, Johnnie Walker continues to
pay homage to the traditions of Asian culture and lasting heritage
of the Chinese Zodiac.
This annual limited-edition series, now in its fifth
installment, honors each Lunar New Year with a commemorative bottle
inspired by the Chinese Zodiac. The 2018 bottle artwork, created in
collaboration with multi-award winning Taiwanese artise
Page Tsou, follows the Johnnie
Walker Striding Man as he celebrates the Lunar New Year alongside
the design's proudly displayed Shar Pei. Originally bred for
Chinese nobility, the Shar Pei is renowned for its rarity, a key
characteristic of Johnnie Walker Blue Label. With only 1 in 10,000
whiskies distilled by Johnnie Walker
possessing the caliber required to craft the Blue Label blend, each
bottle exemplifies exclusivity and prestige.
Page Tsou, award-winning
artist, said, "It is an honor
to have been commissioned to create the Johnnie Walker Blue Label
Year of the Dog bottle. The precious design consists of a total of
four dogs all chosen for their special meaning in Asia. This unique design tells the story of
the Johnnie Walker Striding Man and a loyal companion as they
journey around the world bringing prosperity and rejoicing in the
arrival of the New Year. The design also contains various symbols
of wealth and prosperity making this bottle extremely unique and
the perfect gift to give this Chinese New Year."
Decorated with precious metals and a lacquered, ink-jet finish,
the bottle itself depicts an ancient Chinese triptych design of
beautiful lanterns, fireworks, and dancing dragons, embodying
emotions felt while ringing in the New Year: an eagerness for
exploration to worlds unseen, and an inspired sense of optimism and
progress – the cornerstone of Johnnie
Walker. Man's best friend is pictured standing honest and
loyal while traveling through this vibrant landscape, representing
the best traits of human nature.
"The Lunar New Year is one of the most recognized Chinese
traditions around the globe, and Johnnie
Walker is thrilled to continue celebrating this iconic
cultural moment with a limited-edition bottling of the rarest and
most exclusive blend in our portfolio," said Sandhya Padmanabhan, Senior Brand Manager of
Johnnie Walker North America. "As we
look forward to the many special moments to toast with Johnnie Walker in this new year, we remind you
to always enjoy responsibly."
Johnnie Walker Blue Label Year of the Dog is a true collectors'
item and the perfect gift for celebrating the Lunar New Year with
loved ones and friends. The bottle comes in stunning, collectible
packaging that features a front-and-back view of the dazzling
bottle – a great keepsake for any home bar or tablescape.
Johnnie Walker Blue Label Year of the Dog is available
nationwide wherever fine spirits are sold with a suggested retail
price of $258.00 (750 ml/bottle, 43%
ABV).
About Johnnie Walker
Johnnie Walker is the world's number
one Scotch Whisky brand, enjoyed by people in over 180 countries
around the world. Since the time of its founder, John Walker, those who blend its whiskies have
pursued flavour and quality above else.
Six generations of skilled Master Blenders have pioneered and
crafted bold new flavours that have transformed a small Scottish
grocery store business, founded in 1820, into an international
whisky business selling stylish, authentic, and iconic
blends.
Today's range of award-winning whiskies includes Johnnie Walker
Red Label, Black Label, Double Black, Green Label, Gold Label
Reserve, Aged 18 Years and Blue Label. Together they account for
nearly 19 million cases sold annually (IWSR, 2016), making
Johnnie Walker the most popular
Scotch Whisky brand in the world.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
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SOURCE Diageo