Eros Now Expands Partnership with Freecharge
May 06 2020 - 8:00AM
Business Wire
Eros Now, the cutting-edge digital over-the-top (OTT) South
Asian entertainment platform owned by Eros International Plc (NYSE:
EROS), a Global Indian Entertainment Company, today announced an
expansion of its existing partnership with Freecharge, one of
India's leading digital marketplaces for financial services and
products. The partnership will allow Freecharge customers to
experience Eros Now’s massive content library at a 35% discount to
the annual subscription price. The discounted price allows
Freecharge users to access Eros Now’s extensive content library
consisting of over 12,000 movie titles, original shows, music,
short-format content - Eros Now Quickie and much more.
At a time when consumers are increasingly opting for digital
avenues to avail entertainment content, this collaboration caters
to the demand of India’s massive digital-savvy customer base and
enhances their online experience. The alliance further benefits
Freecharge users through a one-time cashback rebate of 80 Rupees to
their account when subscribing to Eros Now.
India is forecasted to see accelerated growth in digital
payments transaction value between 2019 and 2023, as per the recent
KPMG report - Fintech in India – Powering Mobile Payments. The
influx of innovation in digital payment infrastructure is a must to
expand consumer reach. This partnership, therefore, helps in
widening Eros Now’s consumer base and at the same time adds value
to Freecharge existing service catalogue.
Commenting on the announcement, Ali Hussein, CEO, Eros Now
said, “India is one of the fastest-growing markets for digital
consumers and lately Over-the-Top and digital payment platforms,
have witnessed a massive growth. As India constantly avails digital
services for all their needs, the partnership with Freecharge helps
Eros Now further to cater to audiences demand to stream premium
content online.”
Commenting on the partnership, Siddharth Mehta, CEO,
FreeCharge said, “The Company is continuously working
towards creating opportunities to build deeper engagement with the
consumers by presenting them more choices through such
collaborations. At Freecharge we always strive to deliver
value-added services to our consumers and enhance their experience
on our platform. Eros Now’s extensive entertainment content library
appeals to today’s online audience, and we are pleased to extend
this partnership to offer our customers unprecedented online
entertainment.”
About Eros International Plc
Eros International Plc (NYSE: EROS) a Global Indian Entertainment
company that acquires, co-produces and distributes Indian films
across all available formats such as cinema, television and digital
new media. Eros International Plc became the first Indian media
company to list on the New York Stock Exchange. Eros International
has experience of over three decades in establishing a global
platform for Indian cinema. The Company has an extensive and
growing movie library comprising of over 3,000 films, which include
Hindi, Tamil, and other regional language films for home
entertainment distribution. The Company also owns the rapidly
growing OTT platform Eros Now. For further information, please
visit: www.erosplc.com.
About Eros Now Eros Now is
Eros International Plc’s On-Demand South Asian Entertainment Video
Service accessible worldwide to viewers across internet enabled
devices including mobile, web and TV. With 12,000 plus Movie
titles, Music Videos, Television Programming and others Eros Now
caters to more than 186.9 million registered users and 26.2 million
monthly paying subscribers worldwide with the promise of endless
entertainment Product features, such as video in HD, multi-language
subtitles, movie downloads, and high-quality original drama series
differentiate the Eros Now entertainment offering. To see, watch
now: www.erosnow.com.
About Freecharge
Headquartered in Gurugram, Haryana, Freecharge is India's leading
digital platform for financial services and products. Freecharge
services are available across a range of financial instruments
including savings, payments, insurance, investment, digital gold
and lending. The company’s focus is to create an ecosystem of
innovative products and features that enables seamless cashless
transactions. Freecharge consumers can seamlessly pay utility bills
(Electricity, Gas), pay Landline bills or recharge Mobile,
Broadband and DTH. In addition, Freecharge powered by Axis Bank
enables the users to make Google Play recharges, invest in mutual
funds and get easy credit through Freecharge EMI. Freecharge UPI
and payment gateway allows consumers to instantly send or receive
money, shop at leading offline and online merchants across
categories movies, entertainment, food, shopping, travel to get
cashback & discounts. Users can also buy deals from their
favourite brands starting at ₹1 & earn extra cashback on top of
all retailer discounts.
For more details, please visit https://www.freecharge.com or
download the Freecharge app
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version on businesswire.com: https://www.businesswire.com/news/home/20200506005512/en/
Mark Carbeck Chief Corporate and Strategy Officer Eros
International PLC mark.carbeck@erosintl.com
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