Collaboration puts Fitbit Surge ‘Fitness Super
Watch’ and Fitbit Aria Wi-Fi Smart Scale at the center of
contestants’ transformative journeys
Fitbit (NYSE: FIT), the leader in the connected health and
fitness market, today announced a collaboration with NBC’s new
fitness competition series “STRONG,” from executive producers Dave
Broome ("The Biggest Loser") and Oscar®-nominated iconic film star
Sylvester Stallone. In the new series, which begins with a
two-night premiere event on April 13 at 9 p.m., the Fitbit Surge™
will be worn by show host, world-renowned athlete and Fitbit
Ambassador, Gabrielle Reece as well as the show’s 20 contestants –
10 male trainers and 10 female trainees – as they embark on a
transformative journey to get “STRONG.”
As the No. 1 selling GPS watch in the U.S.1, the Fitbit Surge is
designed for users who train regularly, want to maximize workouts,
and meet peak performance goals. Throughout the season, the show’s
contestants will utilize device features – including onboard GPS,
PurePulse® continuous wrist-based heart rate tracking, all day
fitness tracking, SmartTrack™ automatic exercise recognition, and
automatic sleep detection – to track their pursuits toward peak
performance. Paired with the high-performance Fitbit Aria® Wi-Fi
Smart Scale, which allows users to track weight, BMI (Body Mass
Index), lean mass, and body fat and wirelessly sync data to their
Fitbit® account, contestants have the stats they need all in one
place with the Fitbit app to take control of their fitness and
achieve their goals.
“Fitbit is on a mission to empower consumers with increased
knowledge of their overall health through the latest advancements
in wearable technology,” said Tim Rosa, VP of Global Marketing,
Fitbit. “This collaboration with ‘STRONG’ showcases how Fitbit is
doing that for people worldwide, and hopefully will inspire others
to get strong, as well.”
Dave Broome, Creator and Executive Producer of “STRONG,” added:
“When you are introducing a revolutionary new fitness competition
series, you need innovative partners by your side. Fitbit was a
natural fit to help our contestants track their progress, stay
motivated and push their boundaries during their transformative
fitness journey.”
The show's trainers have come from around the country and bring
with them a wide variety of fitness disciplines to get their
trainees in shape. From MMA to strength and endurance training to
boxing, each trainer will impart their personal training
philosophy, experience, and unrelenting dedication to their
trainees. While their training styles might be unique, one
commonality exists between all 10 trainers – the knowledge that you
must track your activity, nutrition and sleep in order to stay
accountable, train smarter and push your body further.
“Heart rate is one of the best indicators of your overall health
and well-being,” said Bennie Wylie a strength and conditioning
coach from Abilene, Texas and trainer on “STRONG.” “During an
intense workout, for example, I will check to see how long it takes
my team member’s heart rate to recover, which provides key insights
as to how healthy and fit they are. The more fit, the faster their
heart rate recovers to its pre-exercise rate. The Fitbit Surge
allowed us to track continuous heart rate right on the wrist –
without the need for an uncomfortable chest strap – so we could
measure workout intensity, recovery and resting heart rate at a
glance and start to see improvements over time.”
Through a series of five on-air integrations, viewers will see
how Fitbit products power the contestants to push harder as each
team trains together and competes in epic physical challenges
before heading to the Elimination Tower where, each week, one of
the teams is eliminated and their jaw dropping transformation is
revealed.
“We are always seeking creative, natural ways to incorporate our
partners into our content that amplifies the narrative and the
viewer experience,” said Dan Lovinger, Executive Vice President,
Entertainment Advertising Sales Group, NBCUniversal. “Our work with
Fitbit on “STRONG” is a great example of how we deliver solutions
for our clients that go beyond the traditional ad model.”
“STRONG” is produced by 25/7 productions.
A Comprehensive Health and Fitness Solution
Fitbit offers a wide variety of connected health and fitness
devices – including the Fitbit Surge and Aria seen on “STRONG” –
that help people at the everyday, active, and performance fitness
levels pursue their health goals. But while devices are a key part
of the solution, Fitbit provides a comprehensive platform for
health and wellness – including the latest technology devices, a
state-of-the-art app experience, and personalized content and
insights – all aimed at helping users reach their health and
fitness goals. For more information, visit www.fitbit.com.
About Fitbit, Inc. (NYSE:FIT)
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. As the leader in the connected health and fitness category,
Fitbit designs products and experiences that track everyday health
and fitness. Fitbit’s diverse line of award-winning products
includes Fitbit Surge™, Fitbit Blaze™, Fitbit Charge HR™, Alta™,
Fitbit Charge™, Fitbit Flex®, Fitbit One® and Fitbit Zip® activity
trackers, as well as the Aria® Wi-Fi Smart Scale. Fitbit products
are carried in over 50,000 retail stores and more than 63 countries
around the globe.
Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Blaze, Fitbit
Charge HR, Alta, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit
Zip, Aria, PurePulse, and SmartTrack are trademarks, service marks
and/or registered trademarks of Fitbit in the United States and in
other countries. All other trademarks, service marks, and product
names used herein are the property of their respective owners.
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1 The NPD Group, Retail Tracking Service, Jan–Dec 2015, Digital
Fitness Devices, Smart Watches, Wearable Device Type Watches, GPS
Enabled, Units
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160411005238/en/
FitbitJen RallsPR@fitbit.com
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