Collaborates with Leading Panel of Experts from
Johns Hopkins, Stanford University and University of Arizona on
New, Powerful Sleep Tools to Help You Improve Overall Health and
Wellness
Fitbit (NYSE:FIT), the leader in the connected health and
fitness market, released a simple yet powerful set of sleep tools
to help millions of Fitbit users around the world improve their
sleep consistency and overall health. Sleep plays a critical role
in health and wellbeing, from protecting against cardiovascular
disease, diabetes and obesity, to boosting neurocognitive
functions, mental health and longevity.1 Available today on the
free Fitbit® app and compatible with all Fitbit devices that track
sleep, Fitbit’s new Sleep Schedule feature helps guide you to get a
more consistent pattern of sleep with:
- Personalized sleep goals based on your
sleep data to achieve your optimal amount of sleep each night
- Customized bedtime and wakeup targets
to establish sleep consistency
- Reminders to stay on schedule, and a
sleep schedule history to chart your progress
These tools are the first in a series of new sleep features
being developed in collaboration with Fitbit’s new panel of leading
sleep experts that includes Drs. Michael Grandner at the University
of Arizona, Allison Siebern at Stanford University, and Michael
Smith at Johns Hopkins University.
The Fitbit app is a vital part of the Fitbit platform –
consisting of devices, apps, social and motivational features,
advice and personalized coaching – which is continually getting
smarter and easier to use with features like automatic sleep
tracking and exercise recognition to make tracking your health and
fitness effortless. Working in harmony, the Fitbit platform helps
people make behavioral changes to be more active, exercise more,
eat smarter, track their sleep and manage their weight. While many
people understand the benefits and importance of a good night’s
sleep for their health, getting enough sleep (7 to 9 hours2) and
regularly going to bed around the same time each night can be a
challenge.
According to Fitbit’s sleep experts, adhering to a consistent
sleep routine is one of the most important things people can do to
improve their sleep: “If you’re constantly changing your sleep
routine, it can have the same effect as giving yourself jetlag
because you are continually changing your circadian rhythm, also
known as your internal clock, which can negatively impact your
health and wellness,” said Michael Grandner, PhD, MTR, CBSM. “To
improve your physical performance, mental health and cognitive
functions, you should aim to get a sufficient amount of sleep
each night and be consistent with the times you go to sleep and
wake up each day. Fitbit’s new Sleep Schedule tool makes it
easier for people to see how much sleep they're actually getting in
order to establish a healthy routine – this has the potential
to help millions of people around the world improve their sleep and
overall wellbeing, which is really exciting.”
Research has shown that getting enough sleep can also positively
impact how much you exercise the next day3 and is vital to
post-training recovery, playing an integral role in the body’s
ability to repair itself.4 Additionally, Fitbit data also shows a
correlation between consistent bedtimes and daily active minutes,
especially for users who go to bed early each night. Users who
sleep an average of 7 to 9 hours nightly also have a lower body
mass index (BMI) than those who sleep only 3 to 4 hours per night,
while those who are overweight or obese (BMI over 25) on average
sleep over an hour (70 minutes) less per week than those with a
normal BMI (BMI 18.5-25).5
“What’s great about the new Fitbit Sleep Schedule feature is
that it looks at your sleep data from your Fitbit device you’re
wearing day and night, analyzes it for patterns and creates a
personalized schedule just for you,” said Tim Roberts, Executive
Vice President, Interactive at Fitbit. “This is a great example of
how we’re providing guidance using Fitbit data to help millions of
people develop healthier habits and routines, and is just the first
in a series of new sleep features that we’re working on to help our
users improve their health through data and coaching.”
Enhanced Sleep Tracking Features
The new Sleep Schedule features on the Fitbit app will help you
meet your sleep goals and maintain a more consistent pattern of
sleep through these tools:
- Sleep Goal: Based on your sleep
data from your Fitbit tracker, you can follow the app’s
personalized recommendations or set your target number of hours to
make sure you’re getting enough sleep each night.
- Bedtime and Wake Up Targets:
Based on your sleep goal and past sleep behavior from your Fitbit
tracker, the app will recommend target bedtime and wake up times.
You can customize these based on your personal preferences and
schedule.
- Bedtime and Wake Up Reminders:
To help you reach your sleep goal and regularly go to bed and wake
up more consistently, you can receive push notification reminders
on your smartphone. You can also set a silent wake alarm on your
Fitbit tracker based on your wake up target.
- Sleep Schedule History Chart:
Track your sleep consistency over time to determine if you’re
meeting your goals or if you need to adjust your sleep
schedule.
About Fitbit’s Sleep Experts
Fitbit established a panel of leading sleep experts to provide a
wealth of academic expertise as it develops innovative and
effective sleep features for its users. Their expertise spans a
variety of sleep-related topics including health, chronic diseases
and insomnia.
- Michael Grandner, PhD, MTR, CBSM, the
director of the Sleep and Health Research Program at the University
of Arizona, is certified in Behavioral Sleep Medicine and focuses
his research on how sleep and sleep-related behaviors are related
to cardiovascular disease, diabetes, obesity, neurocognitive
functioning, mental health and longevity.
- Allison Siebern, PhD, CBSM, a
consulting assistant professor at Stanford University Sleep
Medicine Center and director of the Sleep Health Integrative
Program at the Fayetteville VA Medical Center in North Carolina, is
board certified in behavioral sleep medicine by the American
Academy of Sleep Medicine. She has over a decade of clinical and
research expertise in the field of sleep, including examining the
factors associated with successful treatment outcomes using
Cognitive Behavior Therapy for Insomnia (CBTi).
- Michael Smith, PhD, CBSM, is a
professor of Psychiatry, Neurology, and Nursing at the Johns
Hopkins University, School of Medicine. He is also the
director of the Center for Behavior and Health, founder of Johns
Hopkins’ Behavioral Sleep Medicine Program and co-directs the
NIH-funded Center for Sleep-Related Symptom Science. His research
focuses on the neurobehavioral causes, consequences, and treatments
of insomnia and sleep loss with an emphasis on the interface
between sleep and pain.
Available now on the top-downloaded free Fitbit app for Android,
iOS and Windows devices, the new Sleep Schedule feature works with
all Fitbit devices that automatically track sleep, including Fitbit
Surge™, Fitbit Blaze™, Fitbit Charge HR™, Fitbit Alta™, Fitbit
Charge™, Fitbit Flex® and through manual sleep tracking with Fitbit
One®.
About Fitbit, Inc. (NYSE:FIT)
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. As the leader in the connected health and fitness category,
Fitbit designs products and experiences that track everyday health
and fitness. Fitbit’s diverse line of award-winning products
includes Fitbit Surge™, Fitbit Blaze™, Fitbit Charge HR™, Alta™,
Fitbit Charge™, Fitbit Flex®, Fitbit One® and Fitbit Zip® activity
trackers, as well as the Aria® Wi-Fi Smart Scale. Fitbit products
are carried in over 50,000 retail stores and 63 countries around
the globe.
Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Blaze, Fitbit
Charge HR, Alta, Fitbit Charge, Fitbit Flex and Fitbit One are
trademarks, service marks and/or registered trademarks of Fitbit in
the United States and in other countries. All other trademarks,
service marks, and product names used herein are the property of
their respective owners.
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Fitbit experience.
Forward-Looking Statements
This press release contains forward-looking statements, within
the meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding the future
availability of sleep-related features and tools in the Fitbit app
or on Fitbit devices. These forward-looking statements are only
predictions and may differ materially from actual results due to a
variety of factors, including the effects of the highly competitive
market in which we operate, including competition from much larger
technology companies; any inability to successfully develop and
introduce new products, features, and services or enhance existing
products and services; product liability issues, security breaches
or other defects; and other factors discussed under the heading
“Risk Factors” in our most recent report on Form 10-Q filed with
the Securities and Exchange Commission. All forward-looking
statements contained herein are based on information available to
us as of the date hereof and we do not assume any obligation to
update these statements as a result of new information or future
events.
1 Institute of Medicine, Committee on Sleep Medicine and
Research. Sleep disorders and sleep deprivation: An unmet public
health problem. Washington: National Academies Press, 2006,
http://www.ncbi.nlm.nih.gov/pubmed/206694382 National Sleep
Foundation, National Sleep Foundation Recommends New Sleep
Durations, 2015,
https://sleepfoundation.org/media-center/press-release/national-sleep-foundation-recommends-new-sleep-times3
Journal of Clinical Sleep Medicine. “Exercise to improve sleep in
insomnia: exploration of the bidirectional effects.” Feinberg
School of Medicine, Northwestern University, 2013,
http://1.usa.gov/25KQYYA4 Sleep Medicine Reviews, “Sleep and
exercise: A reciprocal issue?,” 2015,
http://www.smrv-journal.com/article/S1087-0792(14)00072-0/abstract5
Based on aggregated and anonymous data from over 10 million users
in 2015. Sleep duration is based on time asleep and does not
include restless or awake time. A Fitbit tracker recognizes and
awards active minutes when the activity you're doing is more
strenuous than regular walking, which includes everything from a
brisk walk to a cardio workout or run. Active minutes are awarded
after 10 minutes of continuous moderate-to-intense activity and for
the purposes of this analysis were averaged across users.
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FitbitJen Ralls, 415-941-0037PR@Fitbit.com
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