Texas Instruments' technologies and GetFugu mobile applications will change how consumers interact with mobile devices
March 11 2010 - 8:00AM
PR Newswire (US)
DALLAS, March 11 /PRNewswire/ -- With investments from Texas
Instruments Incorporated (TI) and GetFugu, Inc. (BULLETIN BOARD:
GFGU) , the MobileLab research group at the University of Texas at
Dallas (UT Dallas) stands at the forefront of enabling
next-generation human device interactions (HDI) technologies that
merge a physical, real-world environment with virtual,
computer-generated imagery on mobile devices. Each holding unique
technologies that significantly advance HDI applications, TI and
GetFugu are committed to helping UT Dallas researchers bring
immersive applications to the end users around the world, providing
quick access to information, always-on connections and
revolutionary multimedia experiences. As TI initially demonstrated
at Mobile World Congress (MWC) 2010 in February, HDI technologies
will soon change how consumers interact with and rely on mobile
devices. TI's OMAP(TM) processors echo the ideal balance of
processing power, low power requirements and flexibility needed to
address the computational complexity of HDI technologies. The
company's WiLink(TM) connectivity solution combines mobile WLAN,
Bluetooth ® and FM technologies to enable always-on, robust
connections. These proven technologies set the foundation for
complex, sophisticated mobile user experiences. While HDI is just
starting to emerge in commercial applications, GetFugu has been in
this space for more than two years. GetFugu's mobile applications,
"See It," "Say It," "Find It," and "Get It," will soon set the
standard for mobile-based HDI applications. By integrating mobile
phones' core strengths into a single search tool, GetFugu
applications provide user-friendly access via mobile devices to Web
content and e-commerce solutions previously available only on
computers. Applications like those offered by GetFugu and TI will
transform the way consumers connect with informative and actionable
data. For example, object recognition technology allows a user to
snap a picture of a company logo with a camera-enabled smartphone
and instantly receive company-specific information via the
smartphone's Internet connection - all because the smartphone
identified the logo and searched for relevant information. Imagine
seeing an ad for your favorite rock band, taking a picture with
your mobile phone and obtaining the latest tour dates, links to
purchase tickets and discounts on new merchandise. With HDI
technologies and research from organizations like GetFugu, TI and
UT Dallas, this mobile future is becoming a reality today. Today,
researchers from UT Dallas' MobileLab are testing and running these
concepts on the Zoom(TM) OMAP34x-II Mobile Development Platform
(MDP). The MDP's high-performance, low- power qualities allow for:
-- Easier acquisition of content -- Improved search experience --
Enhanced voice and visual recognition capabilities "TI is excited
about the promise of HDI and how it will change the way we interact
with our mobile devices," said Leo Estevez, technology strategist
for TI's wireless business unit. "Our applications processors and
connectivity solutions provide the powerful technology mix that
sets a foundation for these applications, and offers quicker
access, improved user experiences and out-of-this-world
advancements. As we demonstrated during MWC in February, we truly
are at the cusp of a mobile revolution." "Our applications are
designed to utilize vision and voice recognition, bypassing the
mobile device's cumbersome keyboard to connect with the content
they want quickly and conveniently," stated Rich Jenkins, GetFugu's
co-founder and business development executive. "The technology,
while spectacular, remains a function of the search and is almost
invisible to the consumer. We expect this to proliferate among
mobile users and, when combined with powerful engines from TI,
bring new levels of interactivity to mobile devices." Dean Terry,
director of MobileLab added, "Our researchers are excited to
collaborate with TI and GetFugu not only on the compelling
technology of emerging HDI, but also on the new kinds user
experiences it introduces." About Texas Instruments Texas
Instruments helps customers solve problems and develop new
electronics that make the world smarter, healthier, safer, greener
and more fun. A global semiconductor company, TI innovates through
design, sales and manufacturing operations in more than 30
countries. For more information, go to http://www.ti.com/. About
GetFugu GetFugu, Inc.: (OTCBB:GFGU), based in Los Angeles,
California, is the next generation mobile search tool and
e-commerce application. Mobile phones with GetFugu installed
provide consumers and marketers with a completely new experience
offering the simplest and most convenient means to retrieve
information. Designed to play up the mobile phone's key strengths,
GetFugu integrates the mobile phones' core functions (image, voice,
and location recognition) into a single customizable application.
Additionally, GetFugu offers the only mobile hot-spotting
e-commerce platform available worldwide today. The GetFugu platform
will be available for 97% of the mobile phones available (over 3.3
billion handsets) worldwide. For more information, visit
GetFugu.com. About MobileLab and UT Dallas Located at the
convergence of Richardson, Plano and Dallas in the heart of the
complex of major multinational technology corporations known as the
Telecom Corridor, The University of Texas at Dallas enrolls more
than 15,000 students. The school's freshman class traditionally
stands at the forefront of Texas state universities in terms of
average SAT scores. The University offers a broad assortment of
bachelor's, master's and doctoral degree programs. For additional
information about UT Dallas, please visit http://www.utdallas.edu/.
The UT Dallas MobileLab is a nationally recognized collaborative
research group with a strong focus on user experience and
forward-looking idea generation for the mobile space. MobileLab
hosts an environment for creative experimentation and open dialogue
among university researchers, industry partners and students,
benefiting the entire mobile technology community, enriching it
with new ideas and bold approaches to the next-generation mobile
experience. MobileLab is a research group in the University's
Emerging Media and Communication program. Details at
emac.utdallas.edu/research. Trademarks OMAP and WiLink are
registered trademarks of Texas Instruments Inc. All other
registered trademarks and trademarks belong to their respective
owners. DATASOURCE: Texas Instruments Incorporated CONTACT: Amy
Drozd of Texas Instruments, +1-214-567-7513,a-drozd@ti.com; or
Missy Haddad of GolinHarris,
+1-972-341-2543,mhaddad@golinharris.com; or David Moore of UT
Dallas, +1-972-883-4183,david.moore1@utdallas.edu Web Site:
http://www.ti.com/http://getfugu.com/
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