Go365 by Humana Teams with Timucuan Parks Foundation to Reward Members for Getting Active in Nature
June 27 2018 - 10:00AM
Business Wire
Jacksonville is home to the first U.S. parks
system to use the Humana-patented beacons which reward Go365™
members for spending time at area parks
Leading health and well-being company Humana Inc. (NYSE: HUM)
today partnered with the Timucuan Parks Foundation at Fort Caroline
National Memorial in Jacksonville to launch its new wellness
initiative that rewards people for spending time in nature.
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the full release here:
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Jacksonville’s Timucuan Trail State and National Parks are the
first municipal parks in the country to incorporate Humana-patented
beacons which reward Go365™ members for spending time in nature and
getting active at one of the 22 participating Timucuan parks and
preserves. Go365 is Humana’s wellness and rewards program available
to employers and groups across the country.
“With our beautiful and vast park system here, and with
Jacksonville being a Humana Bold Goal market, where we are aiming
to improve community health 20 percent by 2020, it’s the perfect
location to launch this wellness initiative,” said Humana Medical
Director and long-time Jacksonville resident Dr. John Montgomery.
“In addition, we know from the preliminary results of our Park Rx
pilot in South Florida, where patients were prescribed park
activity, that those who had never visited the parks reported
feeling physically unhealthy an average of 4.2 more days per month
than those who reported going to the park one to five times per
month.”
Using Bluetooth and location-based mobile technology, Go365
offers members a way to earn rewards at the parks by checking in
with their mobile device using the Go365 App (available for iPhones
and Androids) “beacon check in” feature. Rewards can be redeemed at
the Go365 Mall to purchase e-gift cards, fitness devices, apparel,
charitable donations and product discounts.
“Partnering with Humana to promote healthy living fits well with
our community health initiative to showcase the physical and mental
health benefits and therapeutic potential of the national, state
and city preservation parks in the greater Jacksonville area,” said
Mark Middlebrook, executive director of Timucuan Parks Foundation.
“We have the largest city park system in the nation, and we want to
invite everyone to come out to our national, state and city
preservation parks to enjoy the trails and natural surroundings
while working to improve or maintain a healthy lifestyle.”
About Humana
Humana Inc. (NYSE: HUM) is committed to helping our millions of
medical and specialty members achieve their best health. Our
successful history in care delivery and health plan administration
is helping us create a new kind of integrated care with the power
to improve health and well-being and lower costs. Our efforts are
leading to a better quality of life for people with Medicare,
families, individuals, military service personnel, and communities
at large.
To accomplish that, we support physicians and other health care
professionals as they work to deliver the right care in the right
place for their patients, our members. Our range of clinical
capabilities, resources and tools – such as in-home care,
behavioral health, pharmacy services, data analytics and wellness
solutions – combine to produce a simplified experience that makes
health care easier to navigate and more effective.
More information regarding Humana is available to investors via
the Investor Relations page of the company’s web site at
www.humana.com, including copies of:
- Annual reports to stockholders
- Securities and Exchange Commission
filings
- Most recent investor conference
presentations
- Quarterly earnings news releases and
conference calls
- Calendar of events
- Corporate Governance information
About Go365
Go365®, Humana’s wellness and rewards program available to
employers and groups across the country, serves more than 5 million
members nationwide. By integrating rewards with health, Go365
provides tools and support to help members live healthier lives and
reduce healthcare costs. For every verified, healthy action they
take, Go365 members can earn Points and Bucks toward rewards in the
Go365 Mall, such as e-gift cards, fitness devices and apparel,
charitable donations, and discounts for products.
For more information about Go365, visit
www.go365.com/for-business. For details about where to check in at
each Timucuan park, visit www.timucuanparks.org/go-365/.
About Timucuan Parks Foundation
The Timucuan Parks Foundation is a federally-chartered 501(c)(3)
supporting parks and preserves in Jacksonville managed by the City,
the National Park Service and the Florida Park Service. The
Timucuan Parks Foundation serves to preserve, promote and protect
the Timucuan Parks through advocacy, fundraising and marketing.
Jacksonville has the largest city park system in the nation with
more than 130 square miles of park space and preserves, more than
1,100 miles of river and tributary shoreline and Atlantic Ocean
beachfront, and more than 100 miles of upland trails. The city’s
network of parks and preserves provides places to walk, bike,
kayak, fish, swim, explore, view wildlife, picnic and meditate. The
foundation is currently working on a community health initiative to
create a partnership between the park partners, the healthcare
community, elected officials, the business community, civic
leadership, universities and environmental groups to promote and
develop the physical and mental health benefits and therapeutic
potential of Jacksonville’s Timucuan Parks and Preserves. For more
information on Timucuan Parks Foundation, visit
timucuanparks.org.
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version on businesswire.com: https://www.businesswire.com/news/home/20180627005039/en/
Humana Inc.Corporate Communications:Nancy A. Hanewinckel,
941.585.4763nhanewinckel1@humana.comorK White CommunicationsKelly
White, 904-616-8754Kelly@kwhitecommunications.com
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