NRMA Enhances Customer Engagement with Informatica’s AI-Powered Intelligent Data Management Cloud
September 21 2023 - 8:00AM
Business Wire
A tenfold boost in productivity with
automation; self-service functions for democratized data on a
modern, single data platform for connected, trusted insights
Informatica (NYSE: INFA), an enterprise cloud data management
leader, today announced that the National Roads and Motorists’
Association (NRMA), Australia’s largest member-owned organization,
has chosen Informatica’s AI-powered data management cloud platform
Intelligent Data Management Cloud (IDMC) to enhance customer
engagement across multiple lines of business such as roadside
assistance, travel, tourism and lifestyle services.
With 2.77 million members, the NRMA had more than 3,000 data
sets and over a decade-old on-premises technology architecture that
was hindering the organization’s business growth. Since
implementing Informatica’s IDMC to support the NRMA’s single data
strategy and single data platform for data management, user
productivity has already increased ten-fold and data ingestion and
data transformation load times have reduced by 60%, achieving
faster processing and analysis of data for quicker insights and
decision making.
With a modern data management platform featuring self-service
functions, data silos are removed and data is democratized across
the organization for key IT and business users including data
engineers, system integration architects and the marketing team.
Users can access and deliver high-quality, reliable data in minutes
instead of days to support marketing campaign launches and generate
trusted data for seamless claim settlements and membership
redemptions, which enhances the customer experience.
“Focusing on customer experience and product innovation is
paramount in the highly competitive insurance market,” said Vamsi
Krishna Dhalli, Senior Data Manager, Technology at the NRMA. “Our
data across business units used to be siloed and fragmented, but
now with Informatica’s IDMC we are better connected with our data
to better serve our customers with personalized value. Adopting a
low-code/no-code approach in our integration environment enabled us
to scale, innovate and remain agile to meet market demand, while
automation has helped free up our IT resources for higher-value
tasks.”
“Informatica is pleased to work with the NRMA to help overcome
their data challenges by operationalizing their processes through
our AI-powered IDMC platform to drive actional business insights,”
said Richard Scott, Group Vice President at Informatica Asia
Pacific. “Data needs to be unlocked to drive the trust and
connection with customers, and we’re happy to partner with the NRMA
to bring our data management expertise while delivering
fit-for-business data to create better member experiences.”
About Informatica:
Informatica (NYSE: INFA), an Enterprise Cloud Data Management
leader, brings data and AI to life by empowering businesses to
realize the transformative power of their most critical assets. We
have created a new category of software, the Informatica
Intelligent Data Management Cloud™ (IDMC). IDMC is an end-to-end
data management platform, powered by CLAIRE® AI, that connects,
manages and unifies data across virtually any multi-cloud or hybrid
system, democratizing data and enabling enterprises to modernize
and advance their business strategies. Customers in more than 100
countries, including 85 of the Fortune 100, rely on Informatica to
drive data-led digital transformation. Informatica. Where data and
AI come to life.
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