MELBOURNE, Australia,
Feb. 11, 2021 /CNW/
-- Infosys (NYSE: INFY), a global leader in
next-generation digital services and consulting and the Australian
Open's Official Digital Innovation Partner, this year is applying
technology to enhance tennis experiences for those onsite and those
unable to attend in person.
Using digital as an equaliser to bridge the physical gap,
Infosys and Tennis Australia are opening up new possibilities by
leveraging cloud, AI, 3D virtual experiences and mobility. The
innovations are envisioned to alter the sporting normal well beyond
the current Grand Slam and represent a shift towards placing
digital at the core of the tournament to elevate immersion,
passion, brilliance and experience for those on court and across
the globe.
"The past year has accelerated the need for meaningful digital
engagement between the Australian Open and its fans, players,
coaches, partners and the media. Our focus this year is delivering
new digital experiences and insights that are accessible for
everyone involved, regardless of where they are currently located,"
Ben Slack, Chief Revenue Officer,
Tennis Australia said.
"Having Infosys on board as our digital innovation partner for
the third year running has allowed us to optimise engagement with
all our stakeholders, not only our fans, players and coaches but
our broadcast partners and sponsors as well. Despite access
restrictions this year the team has excelled, enabling us to
continue delivering new and improved digital experiences for this
year's tournament."
The focus for the Australian Open (AO) is to innovate across the
entire stakeholder ecosystem in the following ways:
- Immersion in analytics: 3D Court Vision allows
individuals to watch tournament matches in an animated form, with
data overlay for each shot. From speed to spin to serve placement,
every detail of the game is available at a click of a button.
Infosys uses Hawk Eye data to animate each shot in near real-time
and empowers fans to analyse the game from any vantage point in the
stadium.
- Furthering fan passion: A new AO Virtual Slam experience
transports every fan into the Rod Laver Arena. 3D court views and
data simulate the experience of playing at the AO, letting fans be
a part of the glory. An enhanced AO Fan App will also deliver
richer content and personalised journeys based on their interest
areas, while guided navigation helps fans find their way within the
new Melbourne Park zones set up due to COVID protocols.
- Sensing brilliance on court: In the dedicated AO player
and coach app, the AI Video Analysis feature brings new
intelligence to the hands of all players and their teams,
regardless of rank. The AI tool allows precise player and opponent
assessment, be it the technique behind winning backhand drop shots
or handling volley shots in long rallies. With many players' full
teams unable to attend the tournament, this feature allows coaches
to provide guidance remotely from anywhere across the world by
sharing live strategy notes in the app.
For the AO media team, AI Shot of the Day uses machine learning
to rapidly identify match highlights, using multiple data
points that are objective (such as fastest serve) and subjective
(player emotion, crowd reaction and cruciality of the shot in
context to the match).
- Reinventing the guest experience: A 3D AO Virtual Hub
has been developed to overcome physical restrictions for partners
and sponsors, who are integral to the AO business model. Powered by
Infosys Meridian, the Virtual Hub is a premium experience for
partners to access exclusive events, behind the scenes tours,
tennis clinics, legend interactions, master chef sessions, live
performances, 360 match viewing and more. It is expected to host
over 12,000 VIPs across the globe during the tournament.
Andrew Groth, Senior VP and Regional Head at Infosys
Australia and New
Zealand, said, "As we know the pandemic has forced
many organisations to change tack and adapt quickly. Through our
ongoing partnership with Tennis Australia, the AO has been able to
seamlessly meet the changing needs of their audience while
continuing to push the boundaries of what's possible with new
digital experiences."
"We are so proud to be working with Tennis Australia for a third
year running and excited to bring new dimensions of the AO
to fans, partners, players, coaches and the media. Our work
with the AO this year is a clear demonstration of the power of data
and AI, and its ability to bring people closer, no matter the
physical distance."
Infosys at Australian Open 2021: #NextNeverStops - YouTube
About Infosys
Infosys is a global leader in next-generation digital services
and consulting. We enable clients in 46 countries to navigate their
digital transformation. With nearly four decades of experience in
managing the systems and workings of global enterprises, we
expertly steer our clients through their digital journey. We do it
by enabling the enterprise with an AI-powered core that helps
prioritize the execution of change. We also empower the business
with agile digital at scale to deliver unprecedented levels of
performance and customer delight. Our always-on learning agenda
drives their continuous improvement through building and
transferring digital skills, expertise, and ideas from our
innovation ecosystem.
Visit www.infosys.com to see how Infosys (NYSE: INFY) can
help your enterprise navigate your next.
Safe Harbor
Certain statements in this release concerning our future growth
prospects, financial expectations and plans for navigating the
COVID-19 impact on our employees, clients and stakeholders are
forward-looking statements intended to qualify for the 'safe
harbor' under the Private Securities Litigation Reform Act of 1995,
which involve a number of risks and uncertainties that could cause
actual results to differ materially from those in such
forward-looking statements. The risks and uncertainties relating to
these statements include, but are not limited to, risks and
uncertainties regarding COVID-19 and the effects of government and
other measures seeking to contain its spread, risks related to an
economic downturn or recession in India, the United
States and other countries around the world, changes in
political, business, and economic conditions, fluctuations in
earnings, fluctuations in foreign exchange rates, our ability to
manage growth, intense competition in IT services including those
factors which may affect our cost advantage, wage increases in
India, our ability to attract and
retain highly skilled professionals, time and cost overruns on
fixed-price, fixed-time frame contracts, client concentration,
restrictions on immigration, industry segment concentration, our
ability to manage our international operations, reduced demand for
technology in our key focus areas, disruptions in telecommunication
networks or system failures, our ability to successfully complete
and integrate potential acquisitions, liability for damages on our
service contracts, the success of the companies in which Infosys
has made strategic investments, withdrawal or expiration of
governmental fiscal incentives, political instability and regional
conflicts, legal restrictions on raising capital or acquiring
companies outside India,
unauthorized use of our intellectual property and general economic
conditions affecting our industry and the outcome of pending
litigation and government investigation. Additional risks that
could affect our future operating results are more fully described
in our United States Securities and Exchange Commission filings
including our Annual Report on Form 20-F for the fiscal year ended
March 31, 2020. These filings are
available at www.sec.gov. Infosys may, from time to time, make
additional written and oral forward-looking statements, including
statements contained in the Company's filings with the Securities
and Exchange Commission and our reports to shareholders. The
Company does not undertake to update any forward-looking statements
that may be made from time to time by or on behalf of the Company
unless it is required by law.
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SOURCE Infosys