MOORESVILLE, N.C., July 18, 2017 /PRNewswire/ -- Lowe's
introduces The UpSkill Project, a first-of-its-kind program
committed to teaching do-it-yourself (DIY) skill-building and
helping customers become confident, unstoppable project-doers.
Through The UpSkill Project, more than 200 homeowners across 40
U.S. cities will learn skills from Lowe's teachers and complete a
DIY project, combining hands-on expertise, real-world experience
and training.
"Lowe's is committed to putting our purpose of helping people
love where they live into practice," said Ruth Crowley, vice president of customer
experience design at Lowe's. "While consumers may lack home
improvement knowledge and confidence, we know they have a strong
desire to learn – and we have a strong desire to help. What better
way than to tap our knowledgeable Lowe's associates to empower
customers with the skills and confidence to transform their homes,
and together, create a community of confident DIYers
nationwide."
Lowe's research reveals that while home improvement spending
increases, attitudes toward DIY are changing as new and existing
generations cite a decline in confidence to complete home projects.
With the introduction of The UpSkill Project, Lowe's is addressing
the home improvement skills gap by empowering a new generation of
project-doers by providing participants with the knowledge and
skills to improve their homes and communities.
The UpSkill Project focuses on the human side of home
improvement – and that means getting 'real' and embracing the highs
and lows of a project. The UpSkill Project enlists the help of both
Lowe's associates and specialized experts, including designers,
general contractors, craftsmen and teachers, to help participants –
known as UpSkillers – define their project, plan it, style it,
purchase materials and tools, and master the skills necessary to
realize it. The experts don't do the project for them – they roll
up their sleeves and teach and guide as needed. They help
participants overcome obstacles by showing them failures are a
normal part of the process and by instilling confidence to make the
next time, the best time.
Once an UpSkiller has completed the project, Lowe's will give
the homeowner an opportunity to "pay their skills forward" to their
friends, family and neighbors.
Aspiring DIYers in each market apply to become UpSkillers by
submitting a video describing their project and skill goals.
Winners are selected based on a number of criteria, including
passion and excitement for learning home improvement skills.
"I never thought I would be able to complete my big DIY ideas
without a crew. Being able to complete the project all by myself
with my roommate inspired me to take that leap and go get the
materials for my next project," said Aaron
Jura, a New Orleans-based
UpSkiller, after he completed a landscaping project.
For more information, visit UpSkillProject.com or Open
House.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a
FORTUNE® 50 home improvement company serving more than
17 million customers a week in the United
States, Canada and
Mexico. With fiscal year 2016 sales of $65.0 billion, Lowe's and its related businesses
operate or service more than 2,365 home improvement and hardware
stores and employ over 290,000 people. Founded in 1946 and based in
Mooresville, N.C., Lowe's supports
the communities it serves through programs that focus on K-12
public education and community improvement projects. For more
information,
visit Lowes.com.
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SOURCE Lowe's Companies, Inc.