Get inspired to shop back-to-school fashion,
beauty and home essentials by checking out Macy’s Presents The
Edit, curated by Fashion Office insiders, and in-store events
across the country
Watch Time to Shine for head-turning styles for
every school occasion
This fall, Macy’s (NYSE:M) is helping kids kick off the school
year in high style. It’s students’ time to shine while rocking the
top trends in fashion and beauty and decking out dorms with stylish
and cozy home essentials. Finding the hottest items requires no
homework with Macy’s Presents The Edit, featuring the top
back-to-school picks by Macy’s Fashion Office. Time to Shine brings
the thrill of resuming classes to life in a campaign where students
showcase their incredible talents while sporting the very latest in
eye-catching, bold fashion that reflects their personalities.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180801005480/en/
From kids to college-bound, Macy’s offers
a cool and modern approach to no-stress dressing. Girls and boys
can rock the latest trends while incorporating their personal style
with graphic t-shirts, athleisure, funky sneakers and
letterman-style jackets. (Photo: Business Wire)
“The start of a great school year begins with the excitement of
back-to-school fashion,” said Cassandra Jones, senior vice
president of Macy’s Fashion. “With our incredible assortment of
fashion-forward styles, beauty and even dorm furnishings and
basics, we want to give students a time to shine, helping them look
and feel their best while boosting their confidence in and out of
the classroom.”
As the return to class approaches, Macy’s is showing its
back-to-school spirit with powerful and fun campaign spots, Time to
Shine, showcasing students rocking the latest trends while tackling
academics, athletics and the arts, reminding us that confidence
makes us effortlessly cool this school year. Featuring incredible
styles for every school occasion, the spot’s soundtrack features
the electrifying and catchy All Eyes On Us (Ou La La La) song by
NVDES, and can be viewed across Facebook, Snapchat and Instagram.
Produced by advertising agency Major Behavior, LLC and directed by
Skinny @ Partizan, the campaign began airing in July.
Back-to-School Fashion
Black and white makes a huge comeback, offering students of all
ages, from young kids to college-bound, a cool and modern approach
to no-stress dressing. Girls and boys can both rock this trend
while incorporating their personal style with graphic t-shirts,
athleisure, chunky sole sneakers, belt bags or backpacks and
letterman-style jackets.
For young ladies, this school year is all about adding an
unexpected edge to classic pieces. Embellished jeans are paired
with moto lug sole boots and cool bags in shades of red, sure to
add spunk to any outfit. Sweatshirts and jackets are given an
update this fall with ruffle, lace and grommet details. And for the
hair, scrunchies and hairbands are all the rage.
Boys will walk the halls in style, sporting graphic t-shirts
with playful sayings and vibrant designs. Add a relaxed vibe to a
crisp shirt with distressed denim and high-top sneakers. Patched
jackets, shirts and pants are sure to be staples in students’
everyday school looks.
Dorm
Students can ace their space by adding comfy and cool lifestyle
essentials from Macy’s. Whim by Martha Stewart pillows help with
big dreams, while Charter Club towels add a bright pop of color and
personalization to any room. Staying healthy during the school year
is easier than ever with the Bella Rocket Blender, perfect for
smoothies on the go for those morning classes. Don’t stop there,
skip the dining hall and create fun meals with a Crux toaster and
Essentials dish set which are sure to keep even the busiest student
on track. Any student can express themselves and stay organized in
class with stylish notebook sets from Poppin.
Beauty
Macy’s Beauty has the perfect essentials to start off the year
fresh outdoors and indoors, with natural Burt’s Bees lip balms,
Schmidt’s deodorants and Kiehl’s bodycare.
For young ladies going back to college or just starting out,
there’s no better way to feel ready than having the perfect
eyebrows. Before that first day, head to a Macy’s location with a
Benefit Brow Bar and pick from styling, waxing, mapping, and many
other services. Plus, Benefit now offers more color options
than before, from three colors to eight, in their best-selling
Gimme Brow+ line to ensure your new brows are the perfect shade.
For the beauty-obsessed who are looking for clean beauty options,
try out natural skincare products like Origins, Sunday Riley,
Korres and Coola. Looking for something you can swipe on and run to
class? NUDESTIX has a range of tinted foundations, bronzers,
highlighters and eye shadows in convenient sticks, which make for
the coolest companion for the girl on the go. Start the year
fresh-faced with a selection of masks from TONYMOLY, Patchology,
and more while staying hydrated and bright with Clinique’s
Pep-Start line, which includes holy grail products like exfoliating
cleansers, hydrating moisturizers, daily SPF and eye creams.
For the guy who wants to make a great first impression after a
long summer away, head over to Macy’s Men’s Skincare Zone and grab
a few must-haves from The Art of Shaving, Anthony, Clinique For
Men, Kiehl’s or Baxter California.
Events in Store
Throughout the month of August, Macy’s will host more than 50
in-store shopping parties nationwide to kick off the back-to school
season. With music, snacks, and a style challenge to see who puts
together the best look for back-to-school, be the first to score
styles to wear all season long. Check out macys.com/events for
specific locations and details.
Back-to-School Deals
Shoppers will find great deals across all categories from shoes
and accessories to towels and dinnerware at Macy’s, the
back-to-school destination for savings and style. Find all the
go-tos students can’t live without—tops and tees, dresses, joggers
and jeans—even the true essentials like backpacks and gym clothes.
Also, add in all the finishing touches—from hoodies, sweaters and
jackets down to underwear, socks and shoes. Brands including
Levi’s, Tommy Hilfiger, Clinique, Martha Stewart Whim, Kipling, and
Epic Threads have some of the best deals to match every kid’s
preferred school-day look. Visit your local Macy’s store and
macys.com for savings throughout the season.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc., delivers
fashion and affordable luxury to customers at approximately
650 locations in 44 states, the District of Columbia, Puerto Rico
and Guam, as well as to customers in the U.S. and more than 100
international destinations through its leading online store at
macys.com. Via its stores, e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments including the most
desired family of exclusive and fashion brands for him, her and
home. Macy's is known for such epic events as Macy's 4th of July
Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami, and South
Coast Plaza in southern California -- are known internationally and
are leading destinations for visitors. Building on a more than
150-year tradition, and with the collective support of customers
and employees, Macy's helps strengthen communities by supporting
local and national charities giving more than $52 million each
year, plus 153,000 hours of volunteer service, to help make a
difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180801005480/en/
Macy’sSilvia Osante, 646-429-5241silvia.osante@macys.comorErica
White, 646-429-7470erica.white@macys.com
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