Macy’s Believe campaign invites customers to
write their letters to Santa in-store or online and for every
letter received Macy’s will donate $1 to Make-A-Wish, up to $1
million
This year, customers have additional ways to
support Make-A-Wish, including a three-week charitable round-up
campaign and online donation option when shopping at macys.com
Macy’s (NYSE:M) announces the launch of its 14th annual Believe
letter-writing campaign, in partnership with Make-A-Wish, giving
believers of all ages the opportunity to send letters and deliver
wishes. From Monday, Nov. 1 through Friday, Dec. 24, for every
letter sent to Santa online at macys.com/believe or written at a
Believe mailbox station located in Macy’s stores nationwide, Macy’s
will donate $1 to Make-A-Wish, up to $1 million, to help children
fighting critical illnesses’ life-changing wishes come true.
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Macy’s Believe campaign invites customers
to write their letters to Santa in-store or online and for every
letter received Macy’s will donate $1 to Make-A-Wish, up to $1
million (Photo: Business Wire)
For the second year, Macy’s offers additional ways for customers
to give back. From Monday, Nov. 1 through Friday, Nov. 19,
customers can round-up their in-store purchases to the nearest
dollar amount and donate the change (up to $0.99) to benefit
Make-A-Wish. Throughout the entirety of the campaign, customers can
also donate online when shopping at macys.com. Additionally, for
those who are interested in spreading holiday cheer with gifts that
give back, they can purchase a Macy’s exclusive Believe bracelet
with $2 of the purchase price benefitting Make-A-Wish through Dec.
31.
“For the past 14 years, our customers have helped grant wishes
across the country through Macy’s Believe campaign. The impact of a
wish transforms the lives of Make-A-Wish children battling critical
illnesses and provides hope and joy when they need it most,” said
Sam Di Scipio, Macy’s senior director of corporate communications,
giving and volunteerism. “We’re proud to see how Macy’s Believe
campaign has continued to evolve, offering our customers even more
ways to give back throughout the holiday season to help make life
shine brighter for Make-A-Wish children and their families.”
This year’s campaign features 7-year-old Pastor, a Make-A-Wish
child diagnosed with leukemia, whose wish to meet Santa is coming
true. To kickoff Macy’s Believe on Nov. 1, Macy’s and Make-A-Wish
will officially grant Pastor’s wish with a surprise visit from
Macy’s Santa. Pastor and Santa will enjoy a winter wonderland
experience with festive elements including reindeer, Santa’s
sleigh, and snow. This July, Macy’s Downtown Sacramento celebrated
“Christmas in July” with Make-A-Wish by revealing to Pastor that
his wish to meet Santa is coming true thanks to Macy’s. Learn more
about Pastor’s story here. For images of his reveal celebration in
July, click here.
Since 2003, Macy’s has donated more than $137 million to
Make-A-Wish, including more than $25 million through the retailer’s
annual Believe campaign, helping grant more than 16,200 wishes and
impact more than 3.2 million people, including wish kids and their
families, volunteers, community groups, medical professionals and
more.
“We’re extremely proud of the lasting partnership with Macy’s
and the Believe campaign that helps Make-A-Wish deliver hope to
children with critical illnesses year after year,” said Richard K.
Davis, president and CEO of Make-A-Wish America. “A wish can be an
important part of the healing process, helping kids deal with, and
even overcome, their illness. It’s partners like Macy’s that allow
us to continue to bring joy to communities across the country
through the power of a wish.”
This year, in addition to Pastor’s wish, Macy’s will help grant
multiple wishes across the country as part of the Believe campaign,
including:
- Baltimore, MD – 4-year-old Abi, diagnosed with a blood
disorder, wishes “to be on a Macy’s billboard”
- San Francisco, CA – 18-year-old Vivek, diagnosed with leukemia,
wishes “to design a t-shirt”
- Baton Rouge, LA – 3-year-old Acadia, diagnosed with a metabolic
disorder, wishes “to restore her toy collection after Hurricane
Ida”
National Believe Week returns this year providing customers the
opportunity to double their donations ($2 per letter, up to an
additional $1 million) for a full week from Sunday, Nov. 28 through
Saturday, Dec. 4. In celebration, Macy’s stores, Make-A-Wish
chapters and community partners across the country will host
digital and in-store letter parties and large letter drop offs at
Macy’s stores and through Macy’s Curbside Pickup.
In addition to writing letters to Santa, find writing guides,
local wish stories and more at macys.com/believe. Join the
conversation on social by tagging @macys, @makeawish and
#MacysBelieve.
For general Believe campaign photos and b-roll footage, click
here.
About Macy’s
For more than 160 years, Macy’s, the largest retail brand of
Macy’s, Inc., has served generations at every stage of their lives.
Through a digitally led shopping experience powered by macys.com,
our award-winning mobile app and a nationwide portfolio of stores,
Macy’s customers come to us for fashion, value, and high-quality
products. We are proud of our heritage and the unique role we play
in American culture and tradition. We celebrate occasions big and
small and have created decades of memorable experiences through
Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade®,
as well as spectacular fashion shows, culinary events, flower shows
and celebrity appearances. With the collective support of our
customers and colleagues, Macy’s helps make a difference in every
market we serve, supporting local and national charities through
funding and volunteer service. With fashion, value and celebration
as our guide, Macy’s makes life shine brighter for our customers,
colleagues, and communities.
About Make-A-Wish®
Make-A-Wish creates life-changing wishes for children with
critical illnesses. We seek to bring the power of wishing to every
eligible child because each step of the wish journey can help
children build the physical and emotional strength they need to
fight their illness. Headquartered in Phoenix, Arizona, Make-A-Wish
is the world’s leading children’s wish-granting organization,
serving children in every community in the United States and in
nearly 50 countries worldwide. Together, generous donors,
supporters, staff and more than 30,000 volunteers across the U.S.
unite to deliver hope to wish kids and their families when they
need it most. Since 1980, Make-A-Wish has granted more than 500,000
wishes worldwide; more than 340,000 wishes in the U.S. and its
territories alone. For more information about Make-A-Wish America,
visit wish.org.
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version on businesswire.com: https://www.businesswire.com/news/home/20211027005806/en/
Macy’s External Communications Lauren Vocelle Phillips,
lauren.vocelle@macys.com Carolyn Ng Cohen, carolyn.ng@macys.com
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