Manchester United announces partnership with Bakcell
October 15 2012 - 1:04PM
Business Wire
Manchester United plc (NYSE: MANU), one of the most popular and
successful sports teams in the world, today announced its
partnership with Bakcell, Azerbaijan’s founding telecommunications
company.
As part of this new three year partnership, Bakcell is to become
United’s first official telecommunications and broadcast partner
for Azerbaijan, bringing a range of unique and exclusive content to
the country’s Manchester United fans.
Subscribers to Bakcell’s official Manchester United mobile
packages will receive up to date club news, video highlights of the
latest games, ringtones, wallpapers and much more.
As part of the partnership, Bakcell will also have the rights to
broadcast the Club’s official TV channel MUTV in Azerbaijan, giving
fans access to the latest player interviews and behind the scenes
footage.
Manchester United’s Commercial Director, Richard Arnold comments
on the exciting new partnership:
“Manchester United is pleased to be joining forces with Bakcell.
The two organisations have a history of being the first in their
chosen field: Bakcell were Azerbaijan’s first mobile company way
back in 1994 and have gone on to be the country’s most trusted
operator, with over 2.5 million customers. This new agreement is
another first for Manchester United, with it being the only
partnership the Club has in the country. Our Azerbaijani fan base
is ever increasing and we hope that our relationship with Bakcell
will allow us to engage with these fans as well as bring them
exclusive access to their favourite club.”
Bakcell’s CEO, Richard Shearer comments:
“Being the first mobile operator of Azerbaijan, Bakcell has
always been the company of ‘firsts’ and collaboration with
Manchester United, the world’s number one football brand is another
proof to this statement. We are pleased to be the first business
not only in Azerbaijan, but in whole CIS countries who build
partnership with one of the biggest football clubs of the world.
This partnership will bring football and Manchester United closer
to all Bakcell customers, Manchester United fans and football
lovers of the whole country and region.”
About Manchester United
Manchester United is one of the most popular and successful
sports teams in the world, playing one of the most popular
spectator sports on Earth.
Through our 134-year heritage we have won 60 trophies, enabling
us to develop the world’s leading sports brand and a global
community of 659 million followers. Our large, passionate
community provides Manchester United with a worldwide platform to
generate significant revenue from multiple sources, including
sponsorship, merchandising, product licensing, new media &
mobile, broadcasting and match day.
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