Solutia's Wear-Dated(R) Carpet Fiber Business Announces Strategic Branding Initiative with Mohawk(R) Industries and 3M Scotchgar
December 06 2005 - 10:57AM
PR Newswire (US)
Combination of Three Renowned Brands Will Bring Benefits to Carpet
Consumers and Retailers ST. LOUIS and ATLANTA, Dec. 6 /PRNewswire/
-- The Wear-Dated carpet fiber business of Solutia Inc. (OTC:SOLUQ)
(BULLETIN BOARD: SOLUQ) has announced a strategic branding
initiative with two of the other leading brands in the carpet
industry: Mohawk Industries (NYSE:MHK) and 3M Scotchgard
(NYSE:MMM). This initiative will bring consumers a valuable
combination: the renowned durability of Wear-Dated carpet fibers
and the stain protection of the new Scotchgard Protector Advanced
Repel Technology in more than 80 stylish Mohawk carpet products.
Pre-introduction consumer testing showed that a carpet combining
the Wear-Dated, Scotchgard and Mohawk brands is preferred by
consumers in every important brand and purchase consideration. "By
delivering a unique combination of three well-recognized brands --
Wear-Dated, Scotchgard and Mohawk -- we are helping consumers
easily identify carpets they can trust," said Gary Lanser, general
manager of Solutia's carpet fiber business. "Carpet retailers
should benefit from this increased emphasis on branded products,
which will be supported by an aggressive marketing program. In
addition, we will continue our outstanding tradition of fiber
technology innovation, assuring a stream of options for Mohawk
product development, for the retailer, and for the consumer."
Solutia is the world's largest producer of nylon 6,6 carpet fiber,
the fiber specified most often by professional architects and
engineers. In the past 25 years, more than two billion yards of
carpet have been produced using Solutia's Wear-Dated carpet fiber,
improving more than 13 million homes. To earn the Wear-Dated label,
the carpet fiber must pass a strenuous battery of performance tests
for wear, soil, stain, light-fastness, tuft bind and static
resistance. The result is peace-of-mind for the consumer and
retailer, particularly since Wear-Dated offers a full, non
pro-rated warranty. "Nylon is the building block of the modern
world. It provides tremendous value, as evidenced by the fact that
we find nylon fibers and nylon plastics everywhere -- from carpet
to car parts," said Jonathon Wright, president of Solutia's
Integrated Nylon Division. "This initiative marks a fundamental
shift toward the increased use of brands to help consumers
understand the value of our products." Solutia has recently
launched a program to help educate the carpet industry about the
value of nylon 6,6 carpet fibers, particularly in light of the
unprecedented increases in raw material costs for synthetic carpet
fibers in recent years. Through a straightforward, fact-based
presentation, Solutia helps carpet retailers understand the
changing dynamics of the industry - and to focus on the inherent
value of carpet as a high-performance floor covering. For more
information on this educational program, please contact Christine
Whittemore at or (973) 283-2424 or your Wear-Dated regional
manager. About Solutia Solutia ( http://www.solutia.com/ ) uses
world-class skills in applied chemistry to create value-added
solutions for customers, whose products improve the lives of
consumers every day. Solutia is a world leader in performance films
for laminated safety glass and after-market applications; process
development and scale-up services for pharmaceutical fine
chemicals; specialties such as water treatment chemicals, heat
transfer fluids and aviation hydraulic fluid and an integrated
family of nylon products including high-performance polymers and
fibers. Solutia ... Solutions for a Better Life. About
Wear-Dated(R) Carpet Fiber Solutia is the manufacturer of
Wear-Dated carpet fiber, which is made from 100 percent premium
nylon 6,6 -- the fiber specified most often by professional
architects and interior designers. Carpets made with Wear-Dated
carpet fiber are tough tested and certified for unsurpassed
durability, assuring carpet that looks better longer and is backed
by full five-year normal wear and full seven-year stain and soil
warranties. For more information, visit http://www.weardated.com/ .
Forward-Looking Statements This press release may contain
forward-looking statements, which can be identified by the use of
words such as "believes," "expects," "may," "will," "intends,"
"plans," "estimates" or "anticipates," or other comparable
terminology, or by discussions of strategy, plans or intentions.
These statements are based on management's current expectations and
assumptions about the industries in which Solutia operates.
Forward-looking statements are not guarantees of future performance
and are subject to significant risks and uncertainties that may
cause actual results or achievements to be materially different
from the future results or achievements expressed or implied by the
forward-looking statements. These risks and uncertainties include,
but are not limited to, those described in Solutia's most recent
Annual Report on Form 10-K, under "Cautionary Statement About
Forward-Looking Statements," Solutia's quarterly reports on Form
10-Q, and in filings with the U.S. Bankruptcy Court in connection
with the Chapter 11 case of Solutia Inc. and 14 of its U.S.
subsidiaries. These reports and filings can be accessed through the
"Reorganization" and "Investors" sections of Solutia's website at
http://www.solutia.com/ . Solutia disclaims any intent or
obligation to update or revise any forward-looking statements in
response to new information, unforeseen events, changed
circumstances or any other occurrence. DATASOURCE: Solutia Inc.
CONTACT: Media, Dan Jenkins, +1-314-674-8552, or Investors, Tim
Spihlman, +1-314-674-5206, both of Solutia Inc. Web site:
http://www.solutia.com/ http://www.weardated.com/
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