Acquired by TBWAWorldwide in 2022, experience
innovation agency dotdotdash, has helped drive NEXT–TBWA's
innovation practice–to a double-digit growth trajectory for
2024
LOS
ANGELES, July 23, 2024 /PRNewswire/ -- dotdotdash
has today announced the appointment of Mai
Nguyen as Chief Client Officer, responsible for helping
deliver future-forward brand experiences at the intersection of
culture and technology across dotdotdash's offices in the U.S.
Sitting within the TBWAWorldwide Collective, dotdotdash powers
NEXT, TBWA's global innovation practice, designed to lead brands
into new spaces.
Reporting to Kyle Bañuelos, dotdotdash co-founder and CEO,
Nguyen will act as a "translator" between the constant shifts in
emerging technology and culture and the way those changes can solve
clients' business challenges today. The move comes as dotdotdash
has added Sony Honda Mobility and AutoNation to its roster, while
also supporting to drive innovation on a number of TBWA's top
global clients including McDonald's, adidas, and Henkel via
NEXT.
Nguyen's storied 16-year career began at a time when digital was
becoming the focal point for brands to engage their users. From
R/GA to Work & Co, Nguyen has cut her teeth working at agencies
best known for their product and service offering and design and
technology capabilities. She focuses on expanding client rosters
and partnering with those clients to transform their businesses by
leveraging technology to drive growth. Most recently, she oversaw
Growth for Work & Co leading up to their acquisition by
Accenture.
Kyle Bañuelos, dotdotdash co-founder and CEO notes,
"As a key member of our executive leadership team, Mai will help
continue to shape our vision and forge foundational brand
partnerships to deliver ambitious work across digital products,
experiences, and new spaces. Our growth this year is due to our
incredible team that's grown significantly across strategy,
creative, and production, and Mai will make a pivotal contribution
in driving our future direction."
Mai Nguyen, dotdotdash Chief
Client Officer, continues "I gravitate toward maker
culture. But at ddd, it's more than just making—it's creating
experiences that other agencies haven't thought of or simply don't
have the chops for. For me, it's the combination of ddd's
hyper-specialized craft paired together with TBWA's legacy in
Disruption®. The two make up an unequaled offering
designed to disrupt the future of brand experiences.
I'm excited to be a part of helping lead brands into new
spaces—even if it's uncomfortable and especially if it's
unconventional. I believe this unique nature of work requires a
specific type of partnership and I'm excited to help clients
realize they can't thrive without it," continued Nguyen.
Luke Eid, President, TBWANEXT and Chief Innovation Officer
for TBWAWorldwide says, "dotdotdash is a critical part of our
future strategy for TBWA–to bring deep experience design and
technology capabilities upstream into our creative process. It's
vital to delivering on our promise of Disruption® across
the ever-evolving experience landscape that makes up brands today.
Mai's experience in understanding and connecting client needs with
new and emerging opportunity spaces will not only help our clients
own a larger share of the future but further accelerate our own
growth."
For more information about working with dotdotdash, please
visit https://www.dotdotdash.io/
About dotdotdash
dotdotdash is an experience
innovation agency leading brands into new spaces. We create digital
products and experiences at the intersection of culture and
technology. As part of the TBWAWorldwide Collective, dotdotdash
powers NEXT–TBWA's global innovation practice.
About TBWAWorldwide
TBWA is The Disruption
Company®. We are a Collective of creative minds with an
unlimited creative canvas. We create brand platforms that defy
convention and compete with culture. Thanks to our trademarked
Disruption® methodology, we build the world's strongest
brands. Brands that own an unfair share of the future.
Named one of the World's Most Innovative Companies by Fast
Company in 2023, 2022, 2021, 2020, and 2019, TBWA is also
Adweek's 2022, 2021, and 2018 Global Agency of the Year and AdAge's
A-List 2022 Network of the Year.
Our Collective has 11,000+ creative minds in over 40 countries,
and also includes brands such as Auditoire, Digital Arts
Network (DAN), GMR, TBWAMedia Arts Lab, TBWAHealth Collective, and
TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton
Hotels, McDonald's, Nissan, and Singapore Airlines. Follow us on
LinkedIn, X (formerly Twitter) and Instagram. TBWA is part of
Omnicom Group (NYSE: OMC).
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SOURCE TBWAWorldwide