Award-winning agency spins off design
capabilities as stand-alone offering to serve clients from startups
to big national brands
MINNEAPOLIS, July 12,
2022 /PRNewswire/ -- Periscope, an award-winning,
full-service advertising agency, has launched a design practice
within its business to meet increased demand from clients and the
market. The new offering, Favorite Child, was born out of the
simple mission of helping brands become a favorite in their
category through the power of design. "Design has been one of our
best kept secrets for far too long," said Mike Caguin, Chief Creative Officer of
Periscope. "Favorite Child will allow us to build upon our
reputation in the design world, attracting ambitious clients and
new talent."
To celebrate the launch and use its design powers for good,
Favorite Child will issue a "Reverse RFP" to help turn a deserving
brand into a "favorite child" with donated hours of agency work.
The Reverse RFP contains just three questions, aimed at
seeking unique brands that are putting good out into the world and
are inclusive at their core.
Favorite Child's offering is backed by Periscope parent company
Quad (NYSE: QUAD), a global marketing experience company with deep
roots in print production. It will offer end-to-end expertise from
concept to shelf, including design strategy, brand identity,
packaging, retail design and adaptive design. Favorite Child will
seek its own new clients, and current Periscope clients will
continue to benefit from frictionless workflows and integrated
teams.
"We are one team in terms of solving client challenges, but we
are most definitely doubling down on making design a core
capability," said Cari
Bucci-Hulings, President of Periscope. "What we're doing is
offering the best of both worlds for design-only and integrated
advertising clients alike."
Katie Kelly-Landberg, SVP
Business & Brand Leadership at Periscope, will assume business
leadership of Favorite Child. Kelly-Landberg brings 20 years of
design-centric experience on brands including General Mills,
JCPenney and Target, and has a long tenure of leading inventive
teams with a strong foundation of core values. "I'm more passionate
about design than I've ever been, because in our increasingly
visual and values-led world, how a brand shows up and is
experienced is more important than ever," said
Kelly-Landberg.
Favorite Child will hit the ground running thanks to Periscope's
history of design expertise. Since its founding in 1994, the agency
has partnered on design projects with well-known consumer brands
including Target, Petco, Publix, Dole Foods, AutoZone and
Walgreens. "Unlocking a brand's potential to be the favorite in
consumers' hearts and minds is a specialized task," said
Tammy Schilling, Creative Director
at PepsiCo. "The Periscope team will soar with their strong focus
on design and attention to the details that help brands continue to
win."
ABOUT PERISCOPE
Periscope is an award-winning agency and part of Quad
dedicated to creating a better way for clients through data-driven,
integrated marketing that reduces complexity, increases efficiency
and drives growth. Periscope provides a full spectrum of integrated
marketing services for a wide range of acclaimed brands. Learn more
at www.periscope.com.
ABOUT QUAD
Quad (NYSE: QUAD) is a worldwide marketing solutions partner
that leverages its 50-year heritage of platform excellence,
innovation, strong culture and social purpose to create a better
way for its clients, employees and communities. The Company's
integrated marketing platform helps brands and marketers reduce
complexity, increase efficiency and enhance marketing spend
effectiveness. Quad provides its clients with unmatched scale for
client on-site services and expanded subject expertise in marketing
strategy, creative solutions, media deployment (which includes a
strong foundation in print) and marketing management services. With
a client-centric approach that drives the Company to continuously
evolve its offering, combined with leading-edge technology and
single-source simplicity, the Company has the resources and
knowledge to help a wide variety of clients in multiple vertical
industries, including retail, publishing, consumer technology,
consumer packaged goods, financial services, insurance, healthcare
and direct-to-consumer. Quad has multiple locations throughout
North America, South America and Europe, and strategic partnerships in
Asia and other parts of the world.
For additional information visit www.QUAD.com.
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SOURCE Periscope