Mobiquity Networks Expands Mall Network Through Partnership With Rouse Properties
December 03 2015 - 7:00AM
Mobiquity Networks, a wholly owned subsidiary of Mobiquity
Technologies, Inc. (OTCQB: MOBQ), which powers a leading national
location‐based mobile advertising and app engagement network, has
partnered with Rouse Properties, Inc. (“Rouse) (NYSE:RSE), a
national owner and operator of enclosed regional malls and retail
centers, to be the exclusive provider of beacon-based advertising
services at all of Rouse’s properties nationwide.
The partnership represents another significant
expansion of Mobiquity Networks’ extensive national footprint, and
further establishes the company’s position as the definitive leader
in mall-based retail beacon networks. According to Mobiquity
Networks’ Chairman, Thomas M. Arnost, “Adding Rouse’s portfolio to
our rapidly growing network is another critical milestone in our
quest to create the premier national mall network. Rouse’s
properties serve expansive trade areas with limited enclosed mall
competition and tend to function as the downtowns of their
communities. Serving as its exclusive partner for beacon-based
advertising adds tremendous scale to our already significant
national retail footprint.”
Mobiquity Networks’ ecosystem enables retailers,
brands and shoppers to stay connected through customized offers,
tailored information and personalized, real-time mobile
experiences. The company’s beacon technology utilizes valuable
location-based data from common areas in-mall and provides
advertisers with the opportunity to deliver targeted advertising to
mall shoppers at precisely the right place and time -- just as they
are deciding which retailers to visit and what brands to buy.
Mobiquity Networks owns and operates the largest
shopping mall‐based beacon advertising network in the U.S. With the
partnership agreement with Rouse, Mobiquity Networks’ footprint now
extends to more than 355 of the nation’s top properties with a
potential audience of nearly 275 million monthly real-time shopping
visits that represent annual retail spending of almost $345
billion.
Rouse is among the largest mall owners in the
country, with a geographically diversified portfolio that spans the
United States from coast to coast, encompassing 21 states and over
25 million square feet of retail space.
“We are pleased to partner with Mobiquity
Networks to offer this technology to our customers and retailers,”
said Missy Heanue, Vice President of Marketing for Rouse
Properties. “We are committed to enhancing the shopping and social
experience at all of our properties across the country, and this
technology provides our leading national and local retailers with
the ability to build a personal relationship with customers by
delivering customized and targeted information to their mobile
device.”
Mobiquity Networks has built a first-of-its-kind
ability to deliver national scale for beacon-based consumer
engagement, which is essential for mall retail tenants and the
brands in their stores to run large-scale mobile campaigns. In
addition, Mobiquity Networks has a rapidly growing pipeline of
mobile app publishing partners and is known for its commitment to
protecting the in-mall shopper experience.
A recent Mozu study demonstrated that consumers
are seeking location-based engagement. Consumer responses indicated
that receiving location-based personalized discounts, product
recommendations and rewards when near or entering a store is at the
top of their list of mobile shopping capabilities they would like
to see.
About Mobiquity
Technologies
Mobiquity Technologies, Inc. (OTCQB:MOBQ)
(“Mobiquity”), parent company of Mobiquity Networks, operates a
national location‐based mobile advertising network that has
developed a consumer‐focused proximity network which we believe is
unlike any other in the United States. Mobiquity’s integrated suite
of leading‐edge location based mobile advertising technologies
allows our clients to execute more personalized and contextually
relevant experiences, driving brand awareness and incremental
revenue. Mobiquity Technologies will continue to attempt to expand
its location‐based mobile advertising solutions to create “smart
malls” in retail destinations across the U.S. using
Bluetooth‐enabled iBeacon technology. Please visit the Company’s
corporate websites at: www.mobiquitytechnologies.com and
www.mobiquitynetworks.com.SAFE HARBOR STATEMENT UNDER THE PRIVATE
SECURITIES LITIGATION REFORM ACT OF 1995.
Certain statements in this press release
constitute “forward‐looking statements” within the meaning of the
Private Securities Litigation Reform Act of 1995. Such
forward‐looking statements involve known and unknown risks,
uncertainties and other factors which may cause the actual results,
performance or achievements of the company to be materially
different from any future results, performances or achievements
express or implied by such forward‐looking statements. The
forward‐looking statements are subject to risks and uncertainties
including, without limitation, changes of competition, possible
loss of customers, and the company’s ability to attract and retain
key personnel.
Contact:
For media inquiries:
Mobiquity Technologies
Jim Meckley, CMO
(516) 256-7766 x222
jim@mobiquitynetworks.com
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