AUBURN
HILLS, Mich. , Oct. 31,
2024 /PRNewswire/ --
- bproauto aftermarket parts brand launched in January 2023 to the North American
market
- More than 20 bproauto product lines are available today with
additional part numbers and new products launching
regularly
- bproauto parts will be showcased as part of upcoming vehicle
reconditioning projects on MotorTrend TV shows "Two Guys Garage"
and "Truck U"
- bproauto team is attending its second consecutive Automotive
Aftermarket Products Expo (AAPEX) Show (booth A3233) in
Las Vegas, Nov. 5-7, hosting Kevin and Willie B from "Two
Guys Garage"
- Large print and digital advertising presence features bproauto
on Ratchet + Wrench, Shop Owner, Motor Age, CARS, EV World and
Jobber News, as well as vehicleservicepros.com and
ratchetandwrench.com
- bproautoparts.com features an intuitive, interactive online
parts catalog with six ways to search parts
- bproauto parts are also available on e-commerce platform
RepairLink and through a network of more than 3,000 distribution
centers
- bproauto has an active social media presence on YouTube,
Facebook and LinkedIn
bproauto, a leading provider of original equipment (OE)-backed
and quality-tested aftermarket parts, is approaching its second
year of operations in North
America. Launched in January
2023, bproauto has rapidly expanded its product offerings
and market presence, ensuring that customers have access to
high-quality, competitively priced parts that are readily
available, and warranty backed.
"We set out to redefine the aftermarket parts landscape by
bringing quality, reliability and ease of access to our customers,"
said Dustin Pedley, global head of bproauto. "In less than two
years, we have not only met those goals but exceeded them. Our
growth has been fueled by a commitment to deliver parts that
automotive professionals can trust."
Expansion of Product Offerings
Since its inception, bproauto has steadily increased its product
portfolio and now offers more than 20 categories of automotive
parts. Products currently available include air and fuel delivery
systems, brakes, driveline and axle components, electrical parts,
engine filters, HVAC systems, suspension parts and more.
"We are proud of the strides we've made in expanding our product
range," Pedley continued. "Our team works tirelessly to bring
new, innovative parts to market. For the remainder of 2024, we are
looking forward to launching a range of new products, including
ignition coils, brake hardware and even collision parts."
High-profile Media Appearances
Upcoming high-profile media appearances will see bproauto
showcasing products as part of vehicle reconditioning projects on
MotorTrend TV's popular shows "Two Guys Garage" and "Truck U." The
brand will be featured in upcoming episodes through 2025, bringing
greater awareness to its range of quality products.
New episodes of "Two Guys Garage" featuring bproauto parts
will air in early November while episodes of "Truck U" featuring
bproauto parts will air beginning Dec.
15, 2024.
Second Appearance at AAPEX
bproauto is gearing up for its second consecutive appearance at the
Automotive Aftermarket Products Expo (AAPEX) Show in Las Vegas, Nov.
5-7. Visitors to booth A3233 will have the chance to meet
Kevin and Willie B from "Two Guys Garage," talk to bproauto parts
specialists and experience firsthand how easy it is to do business
with the company.
"AAPEX is a key event for us," said Pedley. "It's an excellent
opportunity to connect directly with our customers and show them
the full breadth of our product lineup and the benefits of choosing
bproauto parts. We're especially excited to have Kevin and Willie B
join us for what promises to be an exciting showcase."
Digital Innovation and Marketing Presence
The company's robust digital presence has also played a critical
role in its growth. With a large print and digital advertising
campaign spanning industry publications like Ratchet + Wrench, Shop
Owner, Motor Age and CARS, bproauto has cemented its presence as a
go-to source for automotive parts. In addition, its intuitive
online catalog allows users to search parts efficiently by
category, make and model, VIN and even competitor part
numbers.
Industry Partnerships and Availability
bproauto parts are now available on major platforms, like
e-commerce site RepairLink, and through a network of more than
3,000 distribution centers, making them accessible to a broad range
of customers across North America.
This accessibility is complemented by the company's active social
media presence on Facebook and LinkedIn, providing customers with
the latest updates and insights on products and industry
trends.
As bproauto nears its second year, the company remains
committed to innovation, quality and customer satisfaction. With
plans for continued expansion and new product launches on the
horizon, the future looks bright for this rapidly growing
brand.
bproauto
bproauto parts are OE-backed, quality-tested aftermarket parts
designed for most makes and models. With a growing catalog of
products, bproauto offers reliable, competitively priced parts that
are readily available and backed by a comprehensive
warranty.
Complete information about bproauto is available at
www.bproautoparts.com.
Follow bproauto and company news and video on:
bproauto brand: www.bproautoparts.com
Facebook: https://www.facebook.com/bproautoparts
LinkedIn: https://www.linkedin.com/company/bproautoparts/
YouTube: https://www.youtube.com/@bproautoparts
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SOURCE Stellantis
