First Recovery Attributed to Free-Standing Insert Coupon Book LIVONIA, Mich., July 16 /PRNewswire-FirstCall/ -- Valassis (NYSE:VCI), one of the nation's leading media and marketing services companies, announced today that the 149th missing child has been recovered as a result of its America's Looking For Its Missing Children program, featured on its RedPlum media portfolio. This is the first recovery directly attributed to a missing child featured in the RedPlum free-standing insert (FSI) since the program's expansion to the FSI coupon booklet. The 14-year-old girl, who had been missing for seven years, was safely recovered as a result of a call authorities received from someone who had seen the "Have You Seen Me? " portion of the coupon booklet that arrived with her newspaper. The child was recovered from a different state from which she had been reported missing. Photographs are the No. 1 tool for law enforcement to recover a missing child, and photos provide much needed hope for searching families. "Many of America's missing children come home because of unsung heroes, average people who look at the pictures and provide that key lead or piece of information that leads to a child's recovery," said Ernie Allen, National Center for Missing & Exploited President and CEO. "We are deeply grateful to longtime partner, Valassis, which enables us to reach into millions of homes each week with photos of missing children, and ask for the public's help in bringing them home." "We continue to embrace this national public service program as part of our daily business and acknowledge the help of people who in their daily activities take the time to look at the faces of missing children while seeking out coupons and deals, and ultimately, make a difference in the life of that child," said Vince Giuliano, Valassis Senior Vice President, Government Relations. "A recovery reinforces why we are so deeply committed to this important cause. This recovery brings hope to searching families across the country and validates the power of images to help find missing children." The "Have You Seen Me? " program is featured on the RedPlum Direct Mail Package and FSI and on redplum.com. Each week Valassis distributes pictures and information of missing children to more than 100 million households. The program, in conjunction with the National Center for Missing & Exploited Children (NCMEC) and the U.S. Postal Service, has helped in the recovery of missing children for nearly 25 years. The company works closely with NCMEC and law enforcement to regionalize the search in specific geographic areas where they have leads and a higher potential of recovery. The program was inspired by the emotional September 1984 television movie, "Adam" about the abduction and murder of Adam Walsh. About Valassis Valassis is one of the nation's leading media and marketing services companies, offering unparalleled reach and scale to more than 15,000 advertisers. Its RedPlum media portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform - in-home, in-store and in-motion. Through its interactive offering - redplum.com - consumers will find compelling national and local deals online. Headquartered in Livonia, Michigan with approximately 7,000 associates in 28 states and eight countries, Valassis is widely recognized for its associate and corporate citizenship programs, including its America's Looking for Its Missing Children program. Valassis companies include Valassis Direct Mail, Inc., Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH Marketing Services, Inc. For more information, visit http://www.valassis.com/ or http://www.redplum.com/. To learn about advertising opportunities with RedPlum, please call 1-800-437-0479. DATASOURCE: Valassis CONTACT: Mary Broaddus, Director, Investor Relations and Corporate Communications of Valassis, +1-734-591-7375, Web Site: http://www.valassis.com/

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