The multi-channel video series portrays the
beauty of real moments, real families, and real homes
BOSTON, Aug. 5, 2024
/PRNewswire/ -- Wayfair Inc. (NYSE: W), the destination
for all things home, today announced a new collaboration with
Shawn Johnson East. The former
Olympic gold medalist and World all-around champion appears in a
new installment of "House to Home", a series of videos by Wayfair
profiling different families' journeys to transform their homes
into a personal reflection of themselves. The mom of three, who
also appeared in Wayfair's recent "Welcome to the
Wayborhood" brand campaign, opens the doors to her
Nashville home to show how she
transformed her living space with welcoming and family-friendly
interiors from Wayfair and shares some of her favorite product
picks with Wayfair customers.
As a Hall of Fame and Olympic gold medal-winning gymnast,
Johnson East is no stranger to
balance, effortlessly harmonizing both style and function in her
design choices. From hosting both dinner parties and science
experiments in her kitchen to incorporating neutral, washable
fabrics in her living room, she shows consumers how she has
embraced the comfort and chaos that comes with family life.
"Shawn was the perfect person to partner with for this series,"
said Wayfair Brand Creative Director Kyle
Wright. "Not only is she an inspiring, world-renowned
athlete, but she's a super mom of three, who, like many of our
customers, is in the early stages of building her family home.
We're honored that she let us peel back the curtain and share how
her family's personality shines through in her decor and through
this new product collaboration with Wayfair."
Johnson East's unique style is
brought to life by layering soft silhouettes, textured upholstery,
and pattern play textiles to an otherwise neutral, yet contemporary
interior. Consumers that find inspiration in her home can achieve
this refresh using pieces from the Wayfair x Shawn Johnson East collaboration. Some of
Shawn's picks include:
- Joss & Main Shae Fixed Top Dining Table
- Willa Arlo Interiors Monette Throw Pillow
- Wade Logan Carrrena Boucle Upholstered Swivel Armchair
- Joss & Main Neruda Slipcovered Sofa
This collaboration, captured by esteemed photographer and
director Todd Selby, launches today
across Wayfair's digital and social properties, as well as the
seasonal print catalog.
Watch Shawn's installment of "House to Home" here, and shop
Shawn's product picks from the collaboration here.
About Wayfair
Wayfair is the destination for all things home, in one inspiring
place. With quality finds for every style and budget, and a
convenient experience from inspiration to installation, Wayfair
empowers everyone, everywhere to create a space that is just right
for them.
The Wayfair family of brands includes:
Wayfair: Every style. Every home.
AllModern: All of modern, made simple.
Birch Lane: Classic style for joyful living.
Joss & Main: The ultimate style edit for home.
Perigold: The destination for luxury home.
Wayfair Professional: A one-stop Pro shop.
Wayfair generated $12.0 billion in
net revenue for the year ended December 31,
2023 and is headquartered in Boston, Massachusetts with global
operations.
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SOURCE Wayfair Inc.