3 P.M. Declared America's Official Snack Time
December 09 2008 - 2:53PM
Marketwired
Starting in January, Extra gum will appear on NBC's "The Biggest
Loser" for a fourth season to help contestants reduce snack
cravings as they strive to maintain a healthier lifestyle. In
tandem with this season's appearance and part of a continued
commitment to encourage smart snacking decisions, Extra gum
conducted a survey to better understand when and why snack urges
strike. The survey revealed more Americans snack at 3 p.m. than any
other time in the afternoon.[i]
Knowing that many snack choices are not necessary and can lead
to consumption of unwanted calories, Extra gum partnered with
celebrity trainer Bob Harper of "The Biggest Loser" to offer some
smart snacking solutions. "My clients always tell me that the
afternoon is their toughest time of day when it comes to snack
cravings, and they typically reach for snacks even if they aren't
hungry," said Harper.[ii] "To get through those tough times, I
suggest chewing a stick of long-lasting Extra sugar-free gum
because research shows that Extra helps reduce snack cravings."
Snack time confessions
The recent snack survey revealed consumer "confessions" that
address the root causes of American snacking. For starters, 58
percent of those sampled (and 71 percent of the women polled) admit
to reaching for a snack simply because "it's there." Even for the
most conscious calorie-counters, mindless afternoon munching can
undermine a healthy routine, with a third of those surveyed
revealing they don't even think about the consequences of snacking
until after they've eaten it.
"Consumers tell us they're looking for products that make it
easier to maintain overall health and wellness in a time when that
is not always easy," said Wrigley Vice President of North American
Gum Marketing Paul Chibe. "Small steps, like enjoying the
long-lasting flavor of Extra gum instead of giving in to
unnecessary snack cravings, can add up to significant calorie
savings and help you achieve weight management goals."
Be prepared to face tough temptations and keep a pack Extra gum
handy to help avoid the drivers of 3 p.m. snack attacks:
-- Daytime TV: Between talk shows, soaps and game shows, 71 percent of
adults admit having the urge for snacks while watching TV
-- After school snacks: Sixty-three percent of moms feel tempted to
indulge when their kids are snacking
-- Midday boredom: Trying to kill time leads 47 percent of adults to
snack
-- Office cravings: Thirty-nine percent of adults report wanting snacks
during meetings and while working at their desks
-- Anonymity: One in 10 adults sneak away for a secret afternoon snack
3 PM Snackdown(TM) Challenge
Extra gum wants to help you tackle your snack cravings and stick
to your weight management goals with a chance to win the "3 PM
Snackdown Challenge." The grand prize winner will find out what
it's really like to be on "The Biggest Loser" during five
one-on-one sessions of a personal fitness plan with Harper. Visit
www.Extra3pmsnackdown.com to enter, for official rules and free
entry instructions. No purchase necessary. Void where prohibited.
Contest ends April 30, 2009. You must be 18 years old and a legal
U.S. resident to enter.
About the Survey
The national telephone survey was conducted among 1,000 adults
ages 18 and older in November 2008.
Bob Harper
Personal trainer Bob Harper is one of the most in-demand fitness
experts, recognized around the world. Certified with the American
Fitness Training of Athletics and Aerobics and Fitness Association
of America, he uses internal motivation and life counseling as
inspiration for his clients, incorporating mind, spirit and body.
His comprehensive approach has lead to success after success. Best
known for working miracles on the hit NBC show the "Biggest Loser"
and the "Biggest Loser Australia," Bob Harper is author of the book
"Are You Ready!" and a trainer to the stars as well, motivating
Gwyneth Paltrow, Ben Stiller and Ellen DeGeneres, among others.
Watch him on "The Biggest Loser," Tuesday nights at 8/7c on
NBC.
About the Wm. Wrigley Jr. Company (NYSE: WWY)
Wm. Wrigley Jr. Company is a recognized leader in confections
with a wide range of product offerings including gum, mints, hard
and chewy candies, lollipops, and chocolate. The company has
operations in more than 40 countries and distributes its
world-famous brands in more than 180 countries. Three of these
brands -- Wrigley's Spearmint�, Juicy Fruit�, and Altoids� -- have
heritages stretching back more than a century. Other well-loved
brands include Doublemint�, Life Savers�, Skittles�, Big Red�,
Boomer�, Pim Pom�, Winterfresh�, Extra�, Starburst�, Freedent�,
Hubba Bubba�, Orbit�, Excel�, Creme Savers�, Lucas�, Eclipse�,
Airwaves�, Solano�, Sugus�, Lockets�, P.K.�, Cool Air� and 5(TM).
Wrigley is headquartered in Chicago, IL and operates as a
subsidiary of Mars, Incorporated, based in McLean, VA. Mars is a
$27-billion, family-owned company that produces some of the world's
leading confectionery, food and petcare products and has growing
beverage and health & nutrition businesses.
� 2008 Wm. Wrigley Jr. Company. All Rights Reserved. Extra and 3
PM Snackdown Challenge are trademarks of the Wm. Wrigley Jr.
Company. The 3 PM Snackdown Challenge is sponsored by Wrigley. NBC
and "The Biggest Loser" are not affiliated or involved with the 3
PM Snackdown Challenge.
[i] Wrigley 3pm Snackdown Study. StrategyOne. November 2008.
[ii] Data on file.
For more information, contact: Jennifer Jackson-Luth Wm. Wrigley
Jr. Company (312) 645-8876 jennifer.jacksonluth@wrigley.com Lauren
Pankhurst Edelman on behalf of Wrigley (312) 233-1290
lauren.pankhurst@edelman.com
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