Win in 2010 With a Personalized Resolution Regimen
January 05 2010 - 8:00AM
Marketwired
As new contestants on NBC's "The Biggest Loser" vow to lose weight
this season, many Americans are optimistically planning their New
Year's resolutions to slim down and exercise regularly. Despite the
best intentions, fitness plans are often derailed by bitter
temperatures and costly gym memberships. So Extra gum teamed up
with the show's fitness trainer, Bob Harper, to create a
user-friendly "resolution regimen," including his favorite tips for
eating right and exercising to help manage those goals.
"My clients often inquire about a magical solution for losing
weight fast, but the truth is there is not a quick fix -- achieving
a healthy weight is an ongoing challenge," says Harper. "Finding a
routine that works and customizing it to fit a specific lifestyle
is the right solution, and I'm excited to reveal the diet and
exercise plans that have made the difference for me, my clients and
my contestants to help kick start others' healthier
lifestyles."
For those with healthy New Year's goals, Bob offers a sneak peek
at some of his favorite easy-to-use tips for long-lasting
success:
-- Keep afternoon snack temptations at bay: Many of my clients crave sweets
right around 3 p.m. To help resist that cookie, try chewing a five-calorie
piece of Extra® Fruit Sensations® Sweet Watermelon gum -- research shows
Extra sugar-free gum can help reduce snack cravings.
-- Make calories count: Keep a watchful eye on beverages. Many people tend
to forget to include what they drink, like soda or morning lattes, when
they measure their calorie intake. When in doubt, choose water.
-- Use a substitute: Instead of using butter or oil when baking your
favorite treats, use apple sauce. It's an all natural alternative with
fewer calories that won't affect taste.
3 PM Snackdown(TM) Challenge
To help you stay on track with your weight management goals,
Extra gum is offering a chance to win the Ultimate Biggest Loser
Getaway, including a trip to "The Biggest Loser" Resort at Fitness
Ridge, and a training session with Bob Harper, along with thousands
of other prizes! Visit www.Extra3pmSnackdown.com to enter, for
official rules and free entry instructions.
Bob Harper
Personal trainer Bob Harper is one of the most in-demand fitness
experts, recognized around the world. Certified with the American
Fitness Training of Athletics and Aerobics and Fitness Association
of America, he uses internal motivation and life counseling as
inspiration for his clients, incorporating mind, spirit and body.
His comprehensive approach has lead to success after success. Best
known for working miracles on the hit NBC show "The Biggest Loser"
and "The Biggest Loser Australia," Bob Harper is author of the book
"Are You Ready!" and a trainer to the stars as well. Watch him on
"The Biggest Loser," Tuesdays 8/7c on NBC.
About the Wm. Wrigley Jr. Company (NYSE: WWY)
The Wm. Wrigley Jr. Company is a recognized leader in
confections with a wide range of product offerings including gum,
mints, hard and chewy candies, lollipops, and chocolate. The
Company has operations in more than 40 countries and distributes
its world-famous brands in more than 180 countries. Three of these
brands -- Wrigley's Spearmint®, Juicy Fruit®, and Altoids® -- have
heritages stretching back more than a century. Other well-loved
brands include Doublemint®, Life Savers®, Skittles®, Big Red®,
Boomer®, Pim Pom®, Winterfresh®, Extra®, Starburst®, Freedent®,
Hubba Bubba®, Orbit®, Excel®, Creme Savers®, Eclipse®, Airwaves®,
Solano®, Sugus®, Lockets®, P.K.®, Cool Air® and 5®. Wrigley is
headquartered in Chicago, Illinois and operates as a subsidiary of
Mars, Incorporated, based in McLean, Virginia. Mars is a
$30-billion, family-owned company that produces some of the world's
leading confectionery, food and petcare products and has growing
beverage and health & nutrition businesses.
The 3PM Snackdown Challenge is sponsored by Wrigley. NBC and
"The Biggest Loser" are not affiliated or involved with the 3PM
Snackdown Challenge. The research around chewing gum and snack
cravings was supported by a grant from the Wrigley Science
Institute. The statements made and views represented here do not
represent the views of NBC or "The Biggest Loser," nor should they
be considered an endorsement by NBC or "The Biggest Loser."
3PM Snackdown Challenge: No purchase necessary. Void where
prohibited. Contest ends April 30, 2010. You must be 18 years old
and a legal U.S. resident to enter. See rules for details.
© 2010 Wm. Wrigley Jr. Company. All Rights Reserved. Extra,
Fruit Sensations, 3PM Snackdown Challenge and Wrigley Science
Institute are trademarks of the Wm. Wrigley Jr. Company.
For more information, contact: Jennifer Jackson-Luth Wm. Wrigley
Jr. Company (312) 212-7733 jennifer.jacksonluth@wrigley.com Lauren
Salah Edelman on behalf of Wrigley (312) 233-1290
lauren.salah@edelman.com
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