XA to Produce VH1 Channel's - Save the Music Foundation 'Lift Ticket to Ride' Event
March 04 2005 - 5:00AM
PR Newswire (US)
XA to Produce VH1 Channel's - Save the Music Foundation 'Lift
Ticket to Ride' Event CHICAGO, March 4 /PRNewswire-FirstCall/ --
XA, Inc., (XA) (OTC BB: XAIN), a major national event marketing
firm that serves many Fortune 500 companies, reported today that it
has been selected as agency of record to produce VH1 Save the Music
Foundation's "Lift Ticket to Ride" event. The event will take place
this weekend in Bachelor Gulch, Colorado and will bring musicians,
celebrity talent and the Channel's clients and sponsors together
for the ultimate winter party. Artists Gavin DeGraw, Aslyn and
Billy Idol are scheduled to perform. Marketers spent $152 billion
in event marketing in 2003, up about 15% since 2002. In 2003,
budgets for event marketing reached an average of $901,935,
according to PROMO's 2004 Event Marketing Study. (Source: PROMO
Magazine, January 1, 2005) About VH1 Channel's - Save the Music
Foundation The VH1 Save The Music Foundation is a non-profit
organization dedicated to improving the quality of education in
America's public schools by restoring music programs in cities
across the country, and raising public awareness about the
importance of music participation for our nation's youth. Since its
inception in 1997, VH1 Save The Music has donated more than $25
million worth of musical instruments to 1000 public schools in 80
cities, improving the lives of more than 500,000 children. About XA
XA has offices in Chicago, New York and Los Angeles from which it
provides corporations and highly visible brands with comprehensive
event marketing, design and production services. Since 1989, the XA
team has been the creative force behind prestigious, national
projects for such clients as The NBA, Disney, McDonald's, British
Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue,
W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special
Events Magazine ranked XA as one of the "Top 50 Powerhouse Event
Companies in the World." Forward Looking Statements This press
release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. In
particular, when used in the preceding discussion, the words
"believes," "expects," "intends," "will," "anticipated," or "may,"
and similar conditional expressions are intended to identify
forward-looking statements within the meaning of the Act and are
subject to the safe harbor created by the Act. Except for
historical information, all of the statements, expectations and
assumptions contained in the foregoing are forward-looking
statements that involve a number of risks and uncertainties. It is
possible that the assumptions made by management are not
necessarily the most likely and may not materialize. In addition,
other important factors that could cause actual results to differ
materially include the following: business conditions and the
amount of growth in the company's industry and general economy;
competitive factors; ability to attract and retain personnel; the
price of the Company's stock; and the risk factors set forth from
time to time in the Company's SEC reports, including but not
limited to its annual report on Form 10-KSB; its quarterly reports
on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB:
XAIN) takes no obligation to update or correct forward-looking
statements and also takes no obligation to update or correct
information prepared by third parties that is not paid for by the
Company. For more information, please contact: Company: Amanda Puck
XA 312-239-2370 Investors: Art Batson, President Arthur Douglas and
Associates (407) 478-1120 DATASOURCE: XA, Inc. CONTACT: Amanda Puck
of XA, +1-312-239-2370, , or Investors, Art Batson, President of
Arthur Douglas and Associates, +1-407-478-1120 Web site:
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