2nd Annual A&W Cruisin' for a Cause Day Raises over $700,000 for the Multiple Sclerosis Society of Canada
September 17 2010 - 8:00AM
PR Newswire (Canada)
VANCOUVER, Sept. 17 /CNW/ -- VANCOUVER, Sept. 17 /CNW/ - A&W
Food Services of Canada Inc. (TSE: AW.UN) is proud to announce that
its second annual Cruisin' for a Cause fundraiser held on August 26
nearly doubled last year's total and raised over $700,000 for the
Multiple Sclerosis Society of Canada. "A&W would like to thank
all its customers, staff, classic car owners, car clubs and other
supporters for helping to make the 2(nd) Annual Cruisin' for a
Cause event such a huge success," said Paul Hollands, President and
CEO, A&W Food Services of Canada Inc. "I am very proud of both
the A&W and Multiple Sclerosis Society teams' passion and
commitment to this important cause, and hope our partnership can
help to make a difference in the lives of the 55,000 to 75,000
Canadians and their families living with MS." "For the second year
in a row, A&W has demonstrated its steadfast support of the MS
Society's mission to be a leader in finding a cure and enhance the
quality of life for people affected by MS," says Yves Savoie,
President and CEO of the MS Society of Canada. "The overwhelming
success of Cruisin' for a Cause is a testament to the generosity
and support of A&W employees and customers. We are proud to
partner with A&W, and look forward to continued collaboration
in the movement to end MS." More than 700 A&W restaurants
across Canada helped raise funds through the sale of classic car
cut-outs, donation boxes and by donating $1 from every Teen
Burger(®) sold on August 26. Cruisin' for a Cause (or Journée
Rétro as it is known in Quebec) raised both funds and awareness of
MS through a variety of events including classic car gatherings,
retro music, car hop service and car hop relay races, and Great
A&W Root Bear(® )visits. Last year, the inaugural national
campaign was able to raise $400,000 for the MS Society of Canada
and brought awareness to a disease that is typically diagnosed
between the ages of 15 and 40, the prime income and family-building
years. Awareness reached new heights this year as #cruisinforacause
became a top trending topic on Twitter in Canada on August 26.
Facebook also saw over 11,000 people RSVP to one of over 700
Cruisin' events across the country. Canada has one of the
highest incidence rates of multiple sclerosis in the world. Funds
raised through the campaign support research and services for
people with MS and their families. Multiple sclerosis is the most
common neurological disease of young adults in Canada.
Cruisin' for a Cause is a fundraising event affiliated with
A&W's national Cruisin' the Dub program, which began over ten
years ago at a grassroots level in various communities. It was
created by baby boomer classic car enthusiasts who enjoyed
gathering at A&W to share a passion for their vintage
autos. The popular fundraiser creates an opportunity for
Canadian baby boomers who grew up enjoying warm summer evenings in
their cars at A&W drive-ins - often with the radio blaring and
trays of Teen(®) burgers hand-made onion rings and icy cold A&W
Root Beer(®) delivered by car hops - to revisit those fond
memories, enjoy classic, muscle and hot rod cars while supporting
the Multiple Sclerosis Society of Canada. A&W Food Services of
Canada Inc. is 100 per cent Canadian owned and is one of the
strongest brand names in the Canadian foodservice industry. A&W
is the nation's second largest hamburger restaurant company with
716 locations coast-to-coast. A&W Restaurants feature famous
trade-marked menu items such as The Burger Family(®), Chubby
Chicken(®), and A&W Root Beer(®). For more information, please
visit www.aw.ca. About multiple sclerosis and the Multiple
Sclerosis Society of CanadaMultiple sclerosis is a chronic, often
disabling disease of the brain and spinal cord. It is the most
common neurological disease of young adults in Canada. Most people
with MS are diagnosed between the ages of 15 and 40, and the
unpredictable effects of MS last for the rest of their lives. The
MS Society provides services to people with MS and their families
and funds research to find the cause and cure for this disease.
Please visit www.mssociety.ca or call 1-800-268-7582 to make a
donation or for more information. pAlex Chapplebr/Hoggan &
Associatesbr/a
href="mailto:kcook@hoggan.com"achapple@hoggan.combr//aT:
604.742.4264br/C: 604.512.6095/p pOR/p pStewart Wongbr/Multiple
Sclerosis Society of Canadabr/a
href="mailto:stewart.wong@mssociety.ca"stewart.wong@mssociety.cabr//aT:
416.967.3025br/C: 416-575-3025/p
Copyright
A and W Revenue Royaltie... (TSX:AW.UN)
Historical Stock Chart
From Jun 2024 to Jul 2024
A and W Revenue Royaltie... (TSX:AW.UN)
Historical Stock Chart
From Jul 2023 to Jul 2024