Timac Agro USA Acquires Rainbow Plant Food
December 20 2021 - 12:42PM
Timac Agro USA, a global specialist in innovation for
high-efficiency plant nutrition, announced it has completed the
acquisition of Rainbow Plant Food, based in Americus Ga, from
Nutrien Ltd. (NYSE, TSX: NTR).
This strategic acquisition will allow Timac Agro
USA to locally manufacture its most renowned patented granular
technologies to serve American growers in their quest for
productivity and profitability. Rainbow Fertilizers will continue
to offer the Super Rainbow, Rainbow and International Rainbow
grades and operate as an independent brand within the Timac Agro
USA portfolio.
“Rainbow is iconic and tied to the land, as the
hometown brand of the family farmer. This brand recognition is
invaluable and the ability to maintain and continue its legacy is
critical for our future endeavors,” said Alex Goullier, Chief
Executive Officer, Timac Agro USA. “Keeping the Rainbow brand
consistent will allow our relationship with dealers and farmers to
grow even more due to Rainbow’s historical footprint in the Cotton
Belt and the Southeast. Timac Agro USA has been largely successful
in this geographical area as well, because of the work of our
Agronomic Technical Consultants on the farm, partnering with
growers and retailers at the local level, to help ensure
productivity and success.”
Rainbow is an important piece of Timac Agro
USA's growth strategy. “Besides adding the Rainbow brands to our
portfolio, this addition will allow us to manufacture some of our
most innovative granular technologies, such as NutriRhize and, in
the future, Sulfammo, here in the United States,” said Goullier.
“Rainbow will become the first Timac Agro granulation unit in the
country, among 14 other NPK granulation manufacturing facilities we
have around the world.”
About Timac Agro USA:
Timac Agro USA has been constantly innovating to
offer agronomic solutions that improve agricultural performance
while respecting the environment. As a subsidiary of the Roullier
Group, Timac Agro USA currently markets and distributes a portfolio
of 60+ patented technologies for plant nutrition in 30 states. The
company’s US headquarter is located in Reading, PA. For more
information, visit www.us.timacagro.com.
About the Roullier Group:
Set up in 1959 and active in Plant Nutrition,
Animal Nutrition and the Food Industry, Groupe Roullier can rely on
its industrial and technical expertise, its unique sales force, and
its policy of sustained innovation to respond to its customers’
specific requirements. Groupe Roullier, which now has 8,500
employees, has kept its financial independence, while supporting an
ambitious development policy. Groupe Roullier now markets its
solutions in 131 countries and has generated consolidated revenues
of €2 billion. For more information, visit www.roullier.com
About Nutrien:
Nutrien is the world's largest provider of crop
inputs and services, playing a critical role in helping growers
increase food production in a sustainable manner. We produce and
distribute 27 million tonnes of potash, nitrogen and phosphate
products world-wide. With this capability and our leading
agriculture retail network, we are well positioned to supply the
needs of our customers. We operate with a long-term view and are
committed to working with our stakeholders as we address our
economic, environmental and social priorities. The scale and
diversity of our integrated portfolio provides a stable earnings
base, multiple avenues for growth and the opportunity to return
capital to shareholders.
Media Contact:
Email: communications@timacusa.com
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