Loblaw hosts an oceans-to-plate debate with Alexandra Cousteau
September 07 2012 - 7:00AM
PR Newswire (Canada)
Event to be held in Montreal, Quebec Grocery retailer committed to
selling only sustainable seafood products by end of 2013 BRAMPTON,
ON, Sept. 7, 2012 /CNW/ - Loblaw Companies Limited (Loblaw), the
country's largest buyer and seller of seafood - together with
Alexandra Cousteau, National Geographic Emerging Explorer,
filmmaker and granddaughter of Jacques Cousteau - join sustainable
seafood advocates/leaders from the Marine Stewardship Council
(MSC), WWF and high school students for a lively debate on the
issues facing our oceans today and some of the possible solutions.
What: A special event to kick-off a national "Oceans for Tomorrow"
in-store campaign in select Loblaw banner stores across the country
to raise consumer awareness for sustainable seafood. Moderated by
well-known television host, reporter, producer, and
environmentalist K (Karine Lanoie-Brien), four defenders of the
ocean come together to answer: What is the next priority in the
fight for sustainable seafood? Whose responsibility is it? Why: As
the world population grows so does the demand for seafood. With
rising demand comes a larger toll on fish stocks and on marine life
as a whole. There has been such a decline in the amount of fish in
our ocean that one third of the world's commercial fisheries have
collapsed. Research shows it's not too late but to reverse the
damage we have to make changes now. Loblaw is aware of the stakes
working with worldwide conservation organizations to encourage
responsible fishing methods and implementing consumer events to
help drive awareness and education. In 2009, Loblaw made a
commitment to sell only sustainable seafood products by the end of
2013; visit www.oceansfortomorrow.ca. Who: Alexandra Cousteau,
National Geographic Emerging Explorer -- Alexandra Cousteau is a
member of one of the world's most famous environmental dynasties.
Her family has been exploring and explaining the wonders of the
natural world for three generations. Nicolas Guichoux, Regional
Director, Europe, MSC -- The Marine Stewardship Council (MSC) is an
international non-profit organization set up to help transform the
seafood market to a sustainable basis. www.msc.org Marie-Claude
Lemieux, Regional Director, Quebec, WWF -- WWF-Canada is committed
to the transition to 'sustainable seafood', smart oceans
management, and sustainable ocean economies to ensure that all
three of Canada's oceans-Pacific, Atlantic and Arctic-remain
ecologically rich and economically prosperous. www.wwf.ca Melanie
Agopian, Sr. Director, Seafood Sustainability, Loblaw Companies
Limited -- Loblaw banner stores are the grocery destination to
learn about and buy sustainable seafood. www.oceansfortomorrow.ca.
When: September 11, 2012 9:45 a.m. - Media registration 10:00 a.m.
- Panel discussion and Q&A with high school students 10:50 a.m.
- Media interview opportunities 11:30 a.m. - Customer meet and
greet with Alexandra Cousteau Where: Loblaws®, Angus President's
Choice Cooking School 2925 Rachel St E, Montréal About Loblaw
Companies Limited TSX: L Loblaw Companies Limited, a subsidiary of
George Weston Limited, is Canada's largest food retailer and a
leading provider of drugstore, general merchandise and financial
products and services. Loblaw is one of the largest private sector
employers in Canada. With more than 1,000 corporate and franchised
stores from coast to coast, Loblaw and its franchisees employ more
than 135,000 full-time and part-time employees. Through its
portfolio of store formats, Loblaw is committed to providing
Canadians with a wide, growing and successful range of products and
services to meet the everyday household demands of Canadian
consumers. Loblaw is known for the quality, innovation and value of
its food offering. It offers Canada's strongest control (private)
label program, including the unique President's Choice(®), no
name(® )and Joe Fresh(®) brands. In addition, the Company makes
available to consumers President's Choice Financial(®) services and
offers the PC(® )points loyalty program. More information about
Loblaw CSR strategies and performance along with the Company's
sustainable seafood commitment can be found online at
www.loblaw.ca/csr, www.loblaw.ca/seafood and
www.oceansfortomorrow.ca. Loblaw banner stores include: Loblaws(®),
Loblaw Great Food™,Zehrs(®), Zehrs Great Food™, Fortinos(®), Real
Canadian Superstore(®), nofrills(®), valumart(®), Your Independent
Grocer(™), Atlantic Superstore(®), Dominion(® )(in
Newfoundland and Labrador), SaveEasy(®), Provigo(MD), Maxi(MD),
Maxi&Cie(MD), Extra Foods(®) and more. Loblaw
Companies Limited CONTACT: If you would like to attend, arrange
interviews or requireadditionalinformation please
contact:Hill+Knowlton StrategiesMiriam
Sherkeymiriam.sherkey@hkstrategies.ca / 416-413-4732Loblaw
Companies Limitedpr@loblaw.ca / 905 459 2500
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