Joe Fresh Stores to Open in
Ottawa and Victoria as Canadian Expansion
Continues
TORONTO, Nov. 26, 2012 /CNW/ - TSX: L - The Joe Fresh
brand, providing fresh fashion at fresh prices, announced today the
opening of new stores in Ottawa,
Ontario and Victoria, British
Columbia in spring 2013. These stores will bring Joe Fresh
women's, men's and kid's apparel, Joe Fresh beauty products and
accessories to two more Canadian cities.
"We are happy to announce two new Joe Fresh
locations in two more Canadian cities," says Joe Mimran, Creative Director of the Joe Fresh
brand for Loblaw Companies Limited. "We've had our eye on
Ottawa and Victoria for some time and are very pleased
with the locations of each of these new stand-alone stores."
The Ottawa
location is slated to open late February
2013 in the established St Laurent Centre which boasts over
971,000 square feet of the region's best shopping. Joe Fresh,
St Laurent, will offer women's and
men's apparel, activewear, sleepwear, accessories and Joe Fresh
beauty collections as well as clothing and accessories for kids,
toddlers and babies. The new, two-storey Victoria store is slated to open early
March 2013 in the region's premiere
open-air retail environment, Uptown. Joe Fresh, Uptown, will also
offer the full range of women's, men's, kids', toddler and baby
apparel and accessories, as well as activewear, intimates,
sleepwear and Joe Fresh beauty products.
Both stores will feature the clean, modern
design aesthetic established for Joe Fresh stand-alone stores by
design firm Burdi Filek.
| Location |
Square
Footage |
Scheduled
Opening |
Assortment |
Joe Fresh, St Laurent
St Laurent Centre
1200 Saint Laurent Blvd
Unit 209
Ottawa, ON
K1K 3B8 |
10,000 |
Late February
2013 |
Women's, Men's,
Kids', Toddler, Baby,
Active, Sleep,
Intimates, Footwear,
Accessories, Jewellery,
Cosmetics, Sunglasses |
Joe Fresh, Uptown
Uptown
3440 Saanich Road
Units 102 & 201
Victoria, BC
V8Z 0B9 |
13,000 |
Early March
2013 |
Women's, Men's,
Kids',
Toddler, Baby,
Active, Sleep,
Intimates, Footwear,
Accessories, Jewellery,
Cosmetics, Sunglasses |
About Loblaw Companies Limited
(TSX:L)
Offering Canadians stylish, fresh and affordable apparel and
accessories for all seasons, the Joe Fresh® brand is one
of the top apparel brands in Canada and Loblaw Companies Limited's answer
to consumers' desire for accessible, of-the-moment style.
Joseph Mimran of Joseph Mimran & Associates, Creative
Director Joe Fresh, Home and Entertainment for Loblaw Companies
Limited, oversees a line that features hundreds of items, from chic
footwear to the latest in outdoor fashions as well as Joe Fresh
Beauty®, an inspired collection of stylish and
well-priced cosmetics. The Joe Fresh® brand is available
in more than 300 locations across Canada, including 12 standalone and studio
stores, and 6 U.S. locations in New
York and New Jersey. Visit
JoeFresh.com.
Loblaw Companies Limited, a subsidiary of George Weston Limited,
is Canada's largest food retailer
and a leading provider of drugstore, general merchandise and
financial products and services. Loblaw is one of the largest
private sector employers in Canada. With more than 1,000 corporate and
franchised stores from coast to coast, Loblaw and its franchisees
employ more than 135,000 full-time and part-time employees. Through
its portfolio of store formats, Loblaw is committed to providing
Canadians with a wide, growing and successful range of products and
services to meet the everyday household demands of Canadian
consumers. Loblaw is known for the quality, innovation and value of
its food offering. It offers Canada's strongest control (private) label
program, including the unique President's Choice®, no
name® and Joe Fresh® brands. In addition, the
Company makes available to consumers President's Choice
Financial® services and offers the PC® points
loyalty program
SOURCE Loblaw Companies Limited - Joe
Fresh Style and PC Home Division