- Adobe's market-leading Data Management
Platform (DMP) coupled with Acuity's world-class Demand Side
Platform (DSP) simplifies data-driven marketing and offers the most
targeted data for digital marketers across North America -
TORONTO and NEW YORK, Dec. 2,
2015 /CNW/ - AcuityAds Holdings Inc. (TSXV:AT) ("AcuityAds"
or "Company"), a leading provider of targeted digital media
solutions, enabling advertisers to connect intelligently with
audiences across online display, video, social and mobile
campaigns, is pleased to announce that it has signed a multi-year
strategic agreement with Adobe. The alliance will enable AcuityAds
to package Adobe Audience Manager, one of the industry's leading
Data Management Platforms (DMP), alongside its industry leading
Programmatic Marketing Platform. Through this collaboration, brands
will now be able to identify their most valuable audience segments
and execute ultra-targeted, high value digital campaigns across any
digital channel.
Adobe Audience Manager allows marketers to bring all of their
audience data sources together and continually discover and
organize valuable segments for smarter targeting and
personalization. This enables ad campaigns to be more productive by
targeting specific segments on any platform, ultimately resulting
in higher return on advertising dollars and revenue growth for
advertisers.
"Acuity is thrilled to bring this combined offering to brands
both large and small," stated Tal
Hayek, CEO of AcuityAds Inc. "We believe that this strategic
alliance will provide brands of all sizes with the same segment
targeting benefits enjoyed today by only the world's largest
organizations. Our unique collaboration enables Acuity to offer a
highly flexible pricing model to suit the budgets of all marketers
that are trying to optimize their return on advertising dollars
through data-driven, real-time decisions."
"Any time you can combine market-leading data management
platform and customer segmentation solutions with a world-class
campaign execution platform, you offer marketers a recipe for true
business acceleration and competitive advantage," commented
Ali Bohra, Director of Product
Marketing for Adobe Audience Manager.
About AcuityAds:
AcuityAds has developed a Programmatic Marketing Platform
powered by proprietary machine learning technology that allows
advertisers to target and connect intelligently with their
audiences across online display, video, social and mobile
campaigns. In 2015, for the second year in a row, AcuityAds was
recognized as one of the fastest growing North American technology
companies by finishing in the top 10 of Deloitte's 2015 Fast 50™
competition and in the top 100 in Deloitte's 2015 Fast 500™
competition. With sales operations in New
York, Boston, Los Angeles, Toronto and Montreal, AcuityAds customers include large
Fortune 500 enterprises and small to mid-sized businesses. For more
information, please visit: www.acuityads.com.
Disclaimer in regards to Forward-looking
Statements
Certain statements included herein constitute "forward-looking
statements" within the meaning of applicable securities laws.
Forward-looking statements are necessarily based upon a number of
estimates and assumptions that, while considered reasonable by
management at this time, are inherently subject to significant
business, economic and competitive uncertainties and contingencies.
Investors are cautioned not to put undue reliance on
forward-looking statements. Except as required by law, AcuityAds
does not intend, and undertakes no obligation, to update any
forward-looking statements to reflect, in particular, new
information or future events.
Neither TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
SOURCE AcuityAds Inc.