CALGARY,
AB, June 22, 2023 /CNW/ - Decibel Cannabis
Company Inc. (the "Company" or "Decibel") (TSXV: DB) (OTCQB:
DBCCF), a market leader in premium cannabis and extract
manufactured products, is pleased to announce the launch of its new
brand, Vox, and the introduction of its first product line, Vox
Popz crushable extract pre-rolls.
Vox Popz pre-rolls are expected to be available to order for
licensed retailers in Alberta on
June 23rd, in British Columbia the week of June 26th, in Saskatchewan the week of July 3rd, and in Ontario in Q4 2023.
"We are thrilled to introduce the Vox brand and the first ever
crushable style pre-roll to the Canadian market with Vox Popz" said
Warren Matzelle, Chief Marketing and
Product Officer. "The launch of Vox Popz showcases the
consumer-focused new, unique, and innovative pipeline Decibel has
built and continues to execute against. Vox Popz crushable
pre-rolls are just the beginning, and we have an exciting lineup of
innovative products planned under the Vox brand."
Each Vox Popz pre-roll is made from premium whole flower and a
flavour-enhancing extract that can be 'popped' to deliver an extra
burst of cannabis extract flavour. The initial launch of the Vox
Popz line will come in four flavours:
- Vox Popz Frosted Kush Mintz 3x0.5g
- Vox Popz Grape Ice 3x0.5g
- Vox Popz Watermelon Punch 3x0.5g
- Vox Popz Mango OG 3x0.5g
The Vox brand promises to provide a range of ready-to-consume
products, empowering consumers to customize their cannabis
experiences to their individual preferences. Under the Vox
brand, Decibel aims to offer customers unique, vivid experiences
and approachable innovation.
About Decibel
Decibel is a consumer-focused cannabis company focused on
delivering products that delight customers through a commitment to
robust innovation and product quality. Leading brands General
Admission, Qwest, and Vox are among its portfolio sold both across
Canada and beginning to extend
towards new countries to create a global footprint. Decibel
operates a processing and manufacturing facility in Calgary, Alberta, and two cultivation
facilities in Creston, British
Columbia, and Battleford,
Saskatchewan.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Forward Looking Information
This news release contains "forward-looking information" and
"forward-looking statements" (collectively, "forward-looking
statements") within the meaning of the applicable Canadian
securities legislation. All statements, other than statements of
historical fact, are forward-looking statements and are based on
expectations, estimates and projections as at the date of this news
release. Any statement that involves discussions with respect to
predictions, expectations, beliefs, plans, projections, objectives,
assumptions, future events or performance (often but not always
using phrases such as "expects", or "does not expect", "is
expected", "anticipates" or "does not anticipate", "plans",
"budget", "scheduled", "forecasts", "estimates", "believes" or
"intends" or variations of such words and phrases or stating that
certain actions, events or results "may" or "could", "would",
"might" or "will" be taken to occur or be achieved) are not
statements of historical fact and may be forward-looking
statements.
In this news release, forward-looking statements relate to,
among other things: the Company's strategy, focus and values; the
Company's expectations of when Vox Popz pre rolls will be available
to order in certain provinces; the Company's expectations that it
will launch additional Vox brand products in the future and that it
will offer a customizable experience for Decibel's customers; that
Decibel will create a global footprint; and the Company's other
business plans and expectations. There can be no assurance that
such statements will prove to be accurate, as actual results and
future events could differ materially from those anticipated in
such statements. Accordingly, readers should not place undue
reliance on the forward-looking statements and information
contained in this news release. Except as required by law, the
Company assumes no obligation to update the forward-looking
statements of beliefs, opinions, projections, or other factors,
should they change, except as required by law.
Forward-looking statements are necessarily based upon a
number of estimates and assumptions that, while considered
reasonable, are subject to known and unknown risks, uncertainties,
and other factors which may cause the actual results and future
events to differ materially from those expressed or implied by such
forward-looking statements. Such factors include, but are not
limited to: risks relating to delays, regulatory changes and
impacts, capital requirements, construction impacts, the ability to
obtain and maintain licences to retail cannabis products; review of
the Company's production facilities by Health Canada and
maintenance of licences (including any amendments thereto) from
Health Canada in respect thereof; future legislative and regulatory
developments involving cannabis; inability to access sufficient
capital from internal and external sources, and/or inability to
access sufficient capital on favourable terms; the labour market
generally and the ability to access, hire and retain employees;
general business, economic, competitive, political and social
uncertainties; timing and completion of construction and expansion
of the Company's production facilities and retail locations; the
risk that the Company may not be able to meet consumer demand; the
risk that Vox Popz pre rolls may not be available to order when
anticipated in the provinces anticipated; and the risk that the
Company may not launch additional Vox brand products in the
future.
With respect to forward-looking statements contained in this
press release, Decibel has made assumptions regarding, but not
limited to: growth of the brand and recognition in Canada will lead to growth internationally;
demand for Decibel's products; Decibel's ability to realize
operational efficiencies and effect certain cost saving measures
(including in the impact thereof); Decibel's ability to enter new
markets and industry verticals; Decibel's ability to attract,
develop and retain key personnel; Decibel's ability to raise
additional capital and to execute on its expansion plans; the
timelines for new product launches, Decibel's ability to continue
investing in infrastructure and implement scalable controls,
systems and processes to support its growth; the impact of
competition; the changes and trends in Decibel's industry or the
global economy; the Company's ability to generate sufficient cash
flow from operations and obtain financing, if needed, on acceptable
terms or at all; the general economic, financial market, regulatory
and political conditions in which the Company operates; the ability
of the Company to ship its products and maintain supply chain
stability; consumer interest in the Company's products; anticipated
and unanticipated costs; government regulation of the Company's
activities and products; the timely receipt of any required
regulatory approvals; the Company's ability to conduct operations
in a safe, efficient and effective manner; the Company's
construction plans and timeframe for completion of such plans; and
the changes in laws, rules, regulations, and global
standards.
Readers are cautioned that the foregoing list of assumptions
and risk factors is not exhaustive. The forward-looking statements
contained herein are expressly qualified in their entirety by this
cautionary statement. The forward-looking statements included in
this news release are made as of the date hereof and Decibel does
not undertake any obligation to publicly update such
forward-looking statements to reflect new information, subsequent
events or otherwise unless so required by applicable securities
laws.
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SOURCE Decibel Cannabis Company Inc.