Poll: Dads Want Cannabis this Father’s Day
June 14 2019 - 6:00AM
This weekend marks the first Father’s Day since the federal
legalization of cannabis in Canada. Lift & Co. Corp. ("Lift
& Co." or the "Company") (TSXV: LIFT) (OTCQB: LFCOF) today
released the results of a targeted poll of dads who are also
cannabis consumers and found that the majority of respondents would
welcome a cannabis gift this year, and the majority consider
responsible cannabis consumption the same as responsible alcohol
consumption.
Key highlights include:
- The majority of respondents (88%) said they agree that
responsible cannabis consumption is the same as responsible alcohol
consumption
- Overall, 83% of respondents said they would like to receive a
cannabis-related gift for Father’s Day
- Dads aged 25-54 are more open to receive a cannabis-related
gift (90%) than dads aged 55+ (66%)
- 45% of dads said they would like to receive a cannabis-related
gift from their spouse
This targeted poll follows a recent presentation at the Lift
& Co. Cannabis Business Conference on June 6 in Toronto where
Lift & Co. and Headset co-presented a talk titled Forecasting
Canada: An Early Look into Consumer Profiles, finding early
indications of consumer archetypes in Canadian cannabis. Overall,
men are more likely to self-identify as connoisseurs (62% of men
vs. 46% of women). They are more likely to prefer high THC products
and tend to purchase dried flower products over oil. Men were also
most likely to consume cannabis for relaxation and
socialization.
Lift & Co. polled cannabis-consuming dads and cannabis
consumers from the Company’s proprietary cannabis consumer review
panels.1
Forecasting Canada: An Early Look into Consumer Profiles was
based on analysis from Lift & Co.’s thousands of consumer
reviews and receipt platform.
About Lift & Co.Lift & Co. (TSXV: LIFT)
(OTCQB: LFCOF) is a publicly traded technology company modernizing
the cannabis industry.
Forward-looking statementsNeither TSX Venture
Exchange nor its Regulation Services Provider (as that term is
defined in the policies of the TSX Venture Exchange) accept
responsibility for the adequacy or accuracy of this release.
Although the Company has attempted to identify important factors
that could cause actual results, performance or achievements to
differ materially from those contained in the forward-looking
statements, there can be other factors that cause results,
performance or achievements not to be as anticipated, estimated or
intended.
There can be no assurance that such forward-looking statements
will prove to be accurate or that management's expectations or
estimates of future developments, circumstances or results will
materialize. Accordingly, readers should not place undue reliance
on forward-looking statements. The forward-looking statements in
this news release are made as of the date of this release. The
Company disclaims any intention or obligation to update or revise
such information, except as required by applicable law, and the
Company does not assume any liability for disclosure relating to
any other company mentioned herein.
For further information:Lift & Co.Sara
McMillen, Director Communications and Government Relations, Lift
& Co.smcmillen@lift.co1-416-220-9536
Nikki Laoutaris, Communications Manager, Lift & Co.
nlaoutaris@lift.co1-647-464-0148
Investor Relations:Thesis CapitalPrit Singh, 905-510-7636,
psingh@thesiscapital.ca
1 These are findings from a Lift & Co. poll conducted
between June 11-13, 2019. A random sample of 300 Canadian dads were
interviewed online via Lift & Co panel. The poll is accurate to
within +/- 3.4 percentage points, 19 times out of 20. The
credibility interval will be wider among subsets of the population.
All polls may be subject to other sources of error, including, but
not limited to coverage error and measurement error.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/c3ae7d8e-8f33-4b2c-9f1e-5aa5c631dda7
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