American Premium Water Corp. (HIPH) Announces
LALPINA CBD Will be Present for Second Year
at Super Bowl LIII Week
Festivities in Atlanta
The Company's Gents brand will also
participate and it's LALPINA CBD product
participated in promotional activities at the Sundance Film
Festival over this past weekend
.
PLAYA VISTA, CA
-- January
28, 2018 --
InvestorsHub NewsWire -- American Premium Water Corporation
(OTC:
HIPH) announces that it will once again be
participating in parties and activities in the run up to Super Bowl
LIII in Atlanta, Georgia. The Company's Gents and LALPINA brands
will be featured in a number of events with the Willis and Walker
brand, a luxury menswear brand founded by Kevin Willis,
a NBA
All-Star,
who had
an illustrious 21-year
career in the league.
American Premium CEO
Ryan Fishoff, commented, "I am excited
that the Company
will once again
be
participating in Super Bowl festivities. Last year's events
was tremendous exposure for the Company and its
brands. With all the strides
we've made over the past year, I am excited to be there again and
continue progressing
forward.
Its also nice that the Super Bowl is being held in
a
much
warmer climate (Atlanta) then Minnesota, I won't
need
four
layers to go outside, which will allow me to pack more
Gents
hats
and LALPINA CBD
water in
my carry-on!."
"Last year we released
the prototype of LALPINA CBD, this year we've brought it to market
and I am excited
to be
able to have the numerous
athletes
and
influencers on hand
to sample
the product. There will be a lot of retired athletes in
attendance; I believe they will
get the most benefit, as CBD has been shown to help aide in the
treatment of arthritis, inflammation, and general pain,
ailments that
many
former players deal with on a daily
basis in
retirement." Added Mr.
Fishoff
The
Company's LALPINA CBD
product
was
featured over the
weekend at
a
premiere
party during
the
2019
Sundance
Film Festival that
celebrated three movies,
Tunnel,
Mr. Purple and Crux, participation in
the festival. This was the
brand's first appearance at the world renown event since 2014. The
Company is working on product placement arrangements
for
a number
of feature films. LALPINA was featured in the 2017 James Franco
movie "The Vault" that is available on
Netflix.
"Having a presence at
these tent pole events (Super Bowl, Sundance) is
a huge
strategic advantage for the Company. We are going to
continue to focus on having a presence at
these kind of events. The Company's
marketing
prowess is what separates us
from our
competitors; leveraging big events like these is part of the
overall marketing
strategy for our products.
Events like the Super Bowl
provide
the perfect platform for the Gents brand; a desirable premium
product that can be customized or incorporated with
other
brands is in high demand. The quick turnaround in production is
also a plus, and allows the Company to get cross promotional
exposure with other premium brands. As the Company focuses more on
these type of large, tent
pole
events, Gents will play a larger role in these activation
events. The Company continues
to direct resources to Gents for this very
reason; although
it's not within the
Company's CBD technology
focus, it
supports the Company's mission to be best of breed
in
marketing and branding. The Company will continue to leverage Gents
to promote all of its products in its portfolio
and will
continue to make innovative promotional
activities during the rest of
the year."
concluded Mr.
Fishoff
About American
Premium Water Corp.
American Premium
Water (OTC:
HIPH) is a diversified luxury consumer products company focused
on businesses in the health and beauty and biotech sectors. The
company is focused on harnessing the powers of hydrogen and Nano
technologies paired with cannabidiol (CBD) to treat health
disorders and enhance quality of life. This business model aims to
market emerging fashion brands by leveraging classic retail
partners and incorporating disruptive blockchain technologies to
expand the retail footprint. The company's portfolio includes the
LALPINA Hydro and LALPINA Hydro CBD brands (www.LalpinaInc.com),
LALPINA
Productions, LALPINA Records, Gents
(www.gentsco.com), Worthy, and
blockchain platform FashionCoinX
(www.FashionCoinX.com).
Safe Harbor
Notice
Certain statements
contained herein are "forward-looking statements" (as defined in
the Private Securities Litigation Reform Act of 1995). American
Premium Water Corporation cautions that statements made in this
news release constitute forward-looking statements and makes no
guarantee of future performance. Forward-looking statements are
based on estimates and opinions of management at the time
statements are made. These statements may address issues that
involve significant risks, uncertainties, estimates and assumptions
made by management. Actual results could differ materially from
current projections or implied results. American Premium Water
Corporation undertakes no obligation to revise these statements
following the date of this news release. Additional details of the
Company's business can be found in its public disclosures as a
reporting issuer under the Securities Exchange Act of 1934 filed
with the Securities and Exchange Commission's ("SEC") EDGAR
database.
This press release is
issued on behalf of the Board of Directors of American Premium
Water Corporation
