True 2 Beauty Inc. (PINKSHEETS: TRTB) (the "Company") (http://www.true2beautyinc.com), a leading distributor of male and female sexual potency pills and liquid products in the United States, announces a comprehensive independent research report by Grass Roots. To view this report please visit http://www.grassrootsrd.com and click on the True 2 Beauty icon.

"True 2 Beauty is pleased to see interest from small cap research firms in our business model," states Alex Hbaiu, President, True 2 Beauty Inc. The company plans an upcoming conference call, which will take place January 31st, 2011 at 4:30pm EST, 1:30pm PST to discuss the company's current and future business opportunities. For more information about this conference call and instructions on how to participate, please visit http://www.true2beautyinc.com.

As stated in a recent press release, Mr. Hbaiu's conference call presentation will take approximately 20-30 minutes. The conference call will also be posted on http://www.tue2beautyinc.com for public review. Participants are welcome to email any questions they may have to info@true2beautyinc.com. For all who would like to listen to the presentation live please follow the following dial-in instructions:

Conference Call Number: 1- 800 -868-1837 Default Participation Code: 165371 #

About True 2 Beauty, Inc.

True 2 Beauty, Inc. is a leading distributor of male and female sexual potency pills and liquid energy shot products in the United States. The True 2 Beauty, Inc. line of current products includes Libigrow, Libigirl, Libiliquid Shots and the Libiliquid Relaxation Drink. More information on the Company and its line of products can be found at http://www.libigrow.com or http://www.true2beautyinc.com.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, among others, all assumptions, expectations, predictions, intentions or beliefs about future events. You are cautioned that any such forward- looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause actual results of the Company to differ materially from those anticipated, expressed or implied in the forward-looking statements. The words "believe," "expect," "anticipate," "project," "targets," "optimistic," "intend," "aim," "will" or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks and uncertainties that could cause actual results to differ materially from those anticipated include risks related to new and existing products, product defects and any related product recall; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements .The Company assumes no obligation and does not intend to update any forward-looking statements, except as required by law.

For further information, please contact: Investors Relations Contact: New York World Asset Management (702) 436-4562 Media Relations: Zara Hbaiu zara@libigrow.com 1-888-942-5350

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