L'Oreal Not at Risk of Losing Saint-Laurent Beauty License, CEO Says
February 10 2023 - 6:41AM
Dow Jones News
By Francois Schott and Joshua Kirby
L'Oreal SA's license to sell Yves Saint Laurent-branded
cosmetics and perfumes isn't at risk from the creation of a new
beauty division at YSL parent group Kering, L'Oreal Chief Executive
Nicolas Hieronimus said Friday.
The French cosmetics major has been licensed to sell YSL beauty
products since 2008, when it spend 1.5 billion euros ($1.61
billion) to buy the division. The deal included an exclusive
license to sell YSL perfumes, as well as those of Boucheron, also
owned by French luxury-goods giant Kering. The Boucheron license
was later transferred to Inter Parfums SA in 2011. L'Oreal also
holds beauty licenses for brands including Prada Spa, Ralph Lauren
Corp. and Giorgio Armani.
The deal with YSL is "very, very long term," with no risk of
L'Oreal losing it, Mr. Hieronimus said during a presentation held
to discuss the company's 2022 results.
Kering said earlier this month it was creating a new beauty
division to be headed by former Estee Lauder executive Raffaella
Cornaggia. The division will market cosmetics and perfumes products
from Kering brands including Balenciaga and Bottega Veneta, but for
now excludes YSL, as well as Kering's biggest house Gucci, whose
beauty products are licensed to Coty Inc.
Kering and YSL didn't immediately respond to a request for
comment regarding the brand's beauty license.
This story was translated in whole or in part from a
French-language version initially published by L'Agefi-Dow
Jones.
Write to Francois Schott at fschott@agefi.fr and to Joshua Kirby
at joshua.kirby@wsj.com; @joshualeokirby
(END) Dow Jones Newswires
February 10, 2023 07:26 ET (12:26 GMT)
Copyright (c) 2023 Dow Jones & Company, Inc.
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