Minerco Finalizing R&D on The Herbal Collection(TM)
May 26 2015 - 12:00PM
Minerco Resources, Inc. (OTC:MINE), parent company of Level 5
Beverage Company, Inc., announced its new branded product line, The
Herbal Collection™ ("THC"), is finalizing the research and
development (R&D) stage. The THC brand will initially launch an
assortment of ready to drink (RTD) teas enhanced with micellized
Cannabidiol(CBD).
After more than one year of market research and multiple
consultations with industry experts and the scientific community,
Minerco is positioning The Herbal Collection brand to exploit the
existing gaps in the category and further enhance THC with proven
micellization technology.
Micelles are the atom sized stable aggregates of surfactant
molecules, which form spontaneously in surfactant solutions. Put
simply: Micellization is the scientific process of coating a
particle in a surfactant solution to yield a higher potency at
delivery.
The Herbal Collection has finalized the formulation and
packaging of the initial test product. The coming product lineup
will be led by an all-natural Green Tea with Honey drink,
containing CBD in a micellized format. The market test will take
place in Southern California through Minerco/Level 5's
majority-owned distributor, Avanzar Sales and Distribution.
"After more than 16 months of research, development and consumer
trials, we have finalized our enhanced, high tech, and unique
product line, The Herbal Collection. We believe our RTD teas in a
20 oz. format, combined with healthful CBD and our delicious flavor
profile, will set a new standard in the cannabis infused product
category," said V. Scott Vanis, Minerco's Chairman and CEO. "The
process of perfecting our THC brand took longer than we had
initially planned due to the exacting science involved. But the
lengthy process has ensured our scientific and strategic placement
in the space. Additionally, it has allowed us to see what works and
what doesn't work in this burgeoning category."
About Minerco Resources, Inc.
Minerco Resources, Inc. (OTC:MINE) is an emerging growth company
specializing in the food and beverage industry. Its portfolio of
companies include Level 5 Beverage Company, Inc. (Level 5), Avanzar
Sales & Distribution, LLC and The Herbal Collection™. Level 5
is a specialty beverage company that develops, produces, markets
and distributes a diversified collection of forward-thinking,
healthful consumer brands. Level 5 brands include VitaminFIZZ®,
Vitamin Creamer® and Island Style™. http://minercoresources.com
About CBD
Cannabidiol (CBD) is a compound in cannabis that has shown to
offer beneficial medical effects to the body without the
psychoactive effects associated with THC. Studies have found CBD's
to be an effective treatment for a large variety of ailments
including minor pain, inflammation, social anxiety, stress and
paranoia. Recently, California Pacific Medical Center found that
CBD's turns off a gene that causes cancer cells to metastasize, or
spread. A clinical trial in Germany found CBD to be as
effective in treating schizophrenia as common antipsychotic
medication with far fewer side effects.
Public Disclosure
Details of the Company's business, finances and agreements can
be found as part of the Company's continuous public disclosure as a
fully reporting issuer under the Securities Exchange Act of 1934
filed with the Securities and Exchange Commission's ("SEC") EDGAR
database. For more information, please
visit: http://www.minercoresources.com. The above statements
have not been evaluated by the Food and Drug Administration (FDA).
These products are not intended to diagnose, treat, cure or prevent
any disease.
Safe Harbor Statement
This release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Act of 1934 that are based upon current
expectations or beliefs, as well as a number of assumptions about
future events. Although we believe that the expectations and
assumptions upon which they are based are reasonable, we can give
no assurance that such expectations and assumptions will prove to
have been correct. Some of these uncertainties include, without
limitation, the company's ability to perform under existing
contracts or to procure future contracts. The reader is cautioned
not to put undue reliance on these forward-looking statements, as
these statements are subject to numerous factors and uncertainties,
including without limitation, successful implementation of our
business strategy and competition, any of which may cause actual
results to differ materially from those described in the
statements. We undertake no obligation and do not intend to update,
revise or otherwise publicly release any revisions to these
forward-looking statements to reflect events or circumstances after
the date hereof or to reflect the occurrence of any unanticipated
events. Although we believe that our expectations are based on
reasonable assumptions, we can give no assurance that our
expectations will materialize. Many factors could cause actual
results to differ materially from our forward-looking
statements.
CONTACT: Jason Grimley
Spelling Communications
jasongrimley@spellcom.com
323-309-8714
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