NeuStar Announces Global Bar Code Interoperability
March 31 2009 - 11:00AM
PR Newswire (US)
3GVision, Mobile Discovery, Mobile Tag and NeoMedia Join Pilot
Program STERLING, Va., March 31 /PRNewswire-FirstCall/ -- NeuStar
(NYSE:NSR) today unveiled the first successful demonstration and
implementation of technology that enables cell phones to scan and
process two-dimensional bar codes - regardless of the mobile
service provider, type of bar code symbology, or scanning
technology used. (Logo:
http://www.newscom.com/cgi-bin/prnh/20080310/NEUSTARLOGO )
NeuStar's pilot program is based on open standards and demonstrates
interoperability among the world's most successful bar code
campaign managers, symbologies, and code reader technologies
through NeuStar's trusted third party central clearinghouse and
registry services. Announced at CTIA, the program currently
involves industry-leading companies 3GVision, Mobile Discovery,
Mobile Tag, and NeoMedia. "Each of our current partners brings
unique values and capabilities to the market," according to Diane
Strahan, vice president of Mobile Services at NeuStar. "Consumers
can simply click, send, and enjoy immediate access to cool content.
This program is a critical step toward linking various bar code
readers and players in the marketplace, and toward creating a
seamless, open, and scalable solution for brands, consumers, and
mobile operators." Unlike the linear (striped) EAN/UPC bar codes
typically used for inventory and point-of-sale transactions, the
more advanced two-dimensional (2D) codes provide mobile consumers
with a "shortcut" to access rich content and helpful information,
as well as to engage in m-commerce. For mobile consumers, bar codes
offer the ability to rapidly discover, interact, and transact with
brands without typing out a web address or searching for a website.
NeuStar anticipates that two-dimensional bar codes will be of
particular relevance to advertisers and brands, which can
immediately leverage their traditional packaging and print - as
well as interactive media buys - to reach consumers on the move.
More than simply providing mobile consumers with a link to an
Internet address, indirect 2D bar code systems can use location,
language, or other information shared by the consumer, allowing
advertisers to deliver dynamic, individually tailored content. Bar
codes offer direct response accountability through measurable ROI,
and enable advertisers to adjust their content based on real-time
tracking of each campaign's performance. "Whether the call to
action is a short code or a bar code, NeuStar is enabling consumers
to opt in to and connect directly with their desired mobile content
and interactive experiences," continued Strahan. "The current
industry partners in this program are highly successful players in
mobile marketing and bar code scanning solutions, as well as
intellectual property leaders. These partners have the widest
deployment of bar code solutions and penetration in Japan, France,
Australia, and other countries. The strength of the open
interoperable service we are demonstrating is that it provides the
underlying infrastructure needed for brands to confidently deliver
a consistent, high-quality customer experience across mobile
operators for maximum reach and return." About NeuStar NeuStar
(NYSE:NSR) provides market-leading and innovative services that
enable trusted communication across networks, applications, and
enterprises around the world. For more information, visit
http://www.neustar.biz/. About 3GVision 3GVision is the global
pioneer and leader in mobile barcode reading and advanced image
processing technologies to fast-track consumers and businesses to
the mobile internet. 3GVision's i-nigma, the industry's most
comprehensive end-to-end 1D/2D barcode solution, incorporates a
highly intuitive and simple code-creation, campaign management and
advanced metrics reporting platform, to increase revenue
opportunities for mobile operators and media & marketing
companies. The i-nigma telco-grade solution offers a fast and easy
way for offline media and advertising to connect to the online
world and also facilitates efficient business operations. Since
2002, 3GVision has embedded over 100 million mobile phones with its
1D/2D barcode readers for global tier-1 mobile operators like
Telstra, France Telecom and NTT Docomo, mobile handset
manufacturers including Nokia, Samsung, LG, Sony Ericsson, and
Motorola; and most Japanese vendors including Sharp, NEC, Kyocera
and Toshiba. Moreover, 3GVision is the 'de facto' industry standard
in Japan - the world's first fully developed mobile barcode market.
For additional information on 3GVision, please visit
http://www.3gvision.com/ and http://www.i-nigma.com/. About Mobile
Discovery Mobile Discovery provides the platform that connects
offline media and advertising to the online world. The "Connected
Media Platform" enables advertisers to leverage impulse-driven
consumer interactivity, making media actionable and measurable. The
Mobile Discovery platform leverages the power of offline media and
combines it with the interactivity of the mobile and PC-based
Internet, allowing marketers to instantly reach, interact and
transact with consumers on the go. The Mobile Discovery Connected
Media Platform is a comprehensive management system for publishers,
advertisers and brands enabling the provisioning, activation,
management, tracking and analysis of integrated offline/online
marketing campaigns. Mobile Discovery is a privately held company
based in Reston, VA. http://www.mobilediscovery.com/ About Mobile
Tag Mobile Tag Inc. is a leading supplier of software and solutions
including mobiletag. Initially launched in 2006, mobiletag includes
embedded software and the supporting systems and services to create
quick access to external content from mobile phones. mobiletag has
been deployed by major French and other European mobile network
Operators for 2D barcode implementation. For more information,
please visit http://www.mobiletag.com/. About NeoMedia Technologies
NeoMedia Technologies, Inc. (OTC:NEOM) (BULLETIN BOARD: NEOM) is
the global leader in mobile barcode scanning solutions. Our
technology allows mobile devices with cameras to read 1D and 2D
barcodes and provide "one click" access to mobile content.
Combining this technology with advanced analytics and reporting
capabilities revolutionizes the way advertisers market to mobile
consumers. NeoMedia provides the infrastructure to make 2D camera
barcode scanning and its associated commerce easy, universal, and
reliable - worldwide. The company's mobile phone technology,
NeoReader, reads and transmits data from 1D and 2D barcodes to its
intended destination. Our Code Management and Code Clearinghouse
platforms create, connect, record, and transmit the transactions
embedded in the 1D and 2D barcodes, like web-URLs, text messages
(SMS), and telephone calls, ubiquitously and reliably. NeoMedia
provides the industrial and carrier-grade infrastructure to enable
reliable, scalable, and billable commerce. NeoMedia was founded in
1989, and is based in Atlanta, USA. It currently has 30 active
patents spanning 13 countries, with 29 additional patents pending.
To learn more visit http://www.neom.com/ and
http://www.neoreader.com/.
http://www.newscom.com/cgi-bin/prnh/20080310/NEUSTARLOGO
http://photoarchive.ap.org/ DATASOURCE: NeuStar CONTACT: John
Schneidawind of NeuStar, +1-571-434-5596, Web Site:
http://www.neustar.biz/
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