BOSTON, May 15, 2013 /PRNewswire/ -- Sappi Fine Paper
North America is pleased to announce that the company along with
leading global public relations and communications firm,
Burson-Marsteller received a 2013 Holmes Report Gold SABRE award.
The successful campaign, The Standard 5 was recognized for
its outstanding accomplishment in the Industry Sector category of
Business-to-Business: Chemicals & Industrials.
(Logo: http://photos.prnewswire.com/prnh/20110728/MM43821LOGO
)
As the world's largest and most sought after awards competition
for the public relations industry, the SABRE Awards celebrate
superior achievement in branding and reputation communications.
Winning campaigns across North
America, EMEA and the Asia-Pacific region demonstrate the highest
level of creativity, integrity and effectiveness in their
respective categories.
"It is an honor to be selected as the winner of a Gold SABRE
award among a roster of outstanding campaigns," said
Patti Groh, director of marketing
and communications, Sappi Fine Paper North America. "Over
the course of five months, The Standard 5 creatively
incorporated events, social media, print, print-activated media
such as augmented reality and QR codes as well as cause-related
marketing — all into one campaign. The impact of this campaign has
far outlasted our expectations and Sappi still receives regular
requests for The Standard 5 from designers around the world
over a year after its launch."
Sappi worked closely with Burson-Marsteller, the guide's
designer Kit Hinrichs of Studio
Hinrichs, as well as 826 National, a nonprofit network of tutoring,
writing and publishing centers across the U.S that served as
inspiration for The Standard 5's content.
"Our collaboration with Sappi on this project created something
incredibly special and we are glad to see it get such great
recognition," said Gerald Richards,
CEO, 826 National. Through the participation of Gerald Richards and designers that have ties to
the chapters, as well as readings done by local 826 students to
kick-off presentations, the mission of the organization came to
life for event attendees across the country.
The 2013 North American SABRE awards were presented at the
annual SABRE Awards dinner, held on May 7,
2013 in New York City. To
access a full list of the 2013 finalists and award winners visit:
2013 Gold SABRE Finalists and 2013 Gold SABRE Award Winners.
About Sappi Fine Paper North America
Sappi Fine Paper North America, known for innovation and
quality, is a preeminent North American producer of coated
fine and release papers, as well as dissolving wood
pulp (DWP) and market kraft pulp headquartered in
Boston, Massachusetts. Its coated
fine papers, with highly recognized brand names such as McCoy,
Opus, Somerset and Flo, are used
in premium magazines, catalogs, books and high-end print
advertising. The company is also the world's leading supplier of
release papers for the automotive, fashion and engineered films
industries, including the globally recognized Ultracast brand.
Sappi's release papers provide the surface aesthetics for synthetic
fabrics used in footwear, clothing, upholstery and accessories, as
well as the textures for decorative laminates found in kitchens,
baths, flooring and other decorative surfaces. Sappi globally is
the world's largest manufacturer of dissolving wood pulp and the
leading supplier of viscose staple fiber. Dissolving wood pulp is a
versatile raw material used by manufacturers to produce a wide
range of products including textile fibers, pharmaceutical, beauty,
and household products. Sappi Fine Paper North America, through the
recent conversion of the Cloquet pulp mill, manufactures dissolving
pulp under Sappi's Specialised Cellulose division primarily for the
textile markets.
Sappi Fine Paper North America is a subsidiary of Sappi Limited
(NYSE, JSE), a global company headquartered in Johannesburg, South Africa, with over 14,000
employees and manufacturing operations on three continents in seven
countries and customers in over 100 countries around the world.
Learn more about Sappi at: www.sappi.com/na.
SOURCE Sappi Fine Paper North America
