High Performance Beverage Co. Takes Proactive Approach to Securing Additional Capital
June 09 2014 - 7:45AM
Marketwired
High Performance Beverage Co. Takes Proactive Approach to Securing
Additional Capital
CAVE CREEK, AZ--(Marketwired - Jun 9, 2014) - High Performance
Beverage Co. (OTC Pink: TBEV) (PINKSHEETS: TBEV) (the "Company")
announces its intent to take a proactive approach in raising
working capital and is currently negotiating further capitalization
plans through specific lending sources.
As previously reported, the Company recently secured $1.5
Million in debt financing which will fund regional distribution on
both coasts of the U.S. Regional distribution will be the
first step in moving toward a nationally recognized brand name with
strong consumer awareness. The company's plan for future funding is
vital to achieving its goal of a broader national and global
distribution.
Toby McBride, High Performance Beverage Company CEO, stated,
"Although we recently secured $1.5 million in funding, it is clear
that in order to implement our plan to roll-out our product on a
larger and more global scale, we will need to take a proactive
approach in raising the capital necessary for short and long term
needs. Because of this, we are taking this type of approach to make
sure our capital needs are committed for and met." He also stated,
"We are extremely excited to roll-out our product to retailers so
that consumers can embrace our Throwdown Beverage line."
Mike Holley, High Performance Beverage Company President,
stated, "With our current funding in place, we are now working on
the printing of our new Throwdown Beverage labels, an actual
production run and increasing our distribution channels. We also
expect to announce our product run dates within the next several
weeks. Additionally, we have several meetings scheduled over the
next few weeks with distributors in order to coordinate product
roll-out and initial product delivery details. Once completed, we
anticipate having product delivered to our initial distribution
locations in order to get our Throwdown High Performance Beverage
on the shelves of retailers as soon as possible."
About High Performance Beverage Company
High Performance Beverage Company has created a new beverage
segment, under the trade name, Throwdown Performance Beverages,
which manufactures and distributes a line of sport performance
beverages. High Performance Beverage Company's sport performance
drinks are carefully formulated to support mental focus and help
increase blood flow, thereby giving the body the necessary fuel to
power through a specific event or throughout the day. Our unique
blends are designed to bridge the gap between supplements, energy
and hydration drinks, ultimately broadening our appeal and
providing access to an expanding target market. High Performance
beverages are sugar free and extremely low in both calories and
caffeine. This positioning makes High Performance Beverage Co.
beverages first to market with a sustainable competitive
advantage.
Safe Harbor
This release contains statements that constitute forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. These statements appear in a number of places
in this release and include all statements that are not statements
of historical fact regarding the intent, belief or current
expectations of High Performance Beverage Company, its directors or
its officers with respect to, among other things: (i) financing
plans; (ii) trends affecting its financial condition or results of
operations; (iii) growth strategy and operating strategy. The words
"may," "would," "will," "expect," "estimate," "can," "believe,"
"potential" and similar expressions and variations thereof are
intended to identify forward-looking statements. Investors are
cautioned that any such forward-looking statements are not
guarantees of future performance and involve risks and
uncertainties, many of which are beyond High Performance Beverage
Company's ability to control, and that actual results may differ
materially from those projected in the forward-looking statements
as a result of various factors. More information about the
potential factors that could affect the business and financial
results is and will be included in High Performance Beverage
Company's filings with the Securities and Exchange Commission.
CONTACT: High Performance Beverage Co. Public Relations and
Shareholder Information Joseph M. Vazquez III Phone: (800) 767-9396 Email:
infinityglobalconsulting@gmail.com
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