Candie's and Kohl's Department Stores Announce International Superstar, Britney Spears Has Been Re-Signed for a Second Consecuti
January 19 2010 - 8:00AM
PR Newswire (US)
NEW YORK, Jan. 19 /PRNewswire-FirstCall/ -- Iconix Brand Group,
Inc. (NASDAQ:ICON) announced today it has renewed its exclusive
partnership with international icon, Britney Spears for its
Candie's brand, which is available only at Kohl's Department Stores
(NYSE:KSS) and Kohls.com. Spears will appear in the Candie's only
at Kohl's marketing campaigns throughout 2010. (Photo:
http://www.newscom.com/cgi-bin/prnh/20100119/NY39445 ) Commenting
on the partnership, Britney Spears stated, "I had a great
experience working with Candie's and Kohl's last year and I am
thrilled to be asked to sign on again for a second year. We're
planning some very cool photo shoots and I can't wait for my fans
to see them." Dari Marder, chief marketing officer, Iconix stated,
"We had such a successful year with Britney in 2009 that we wanted
to keep the momentum going and offer our Candie's customers new,
exciting campaigns with Britney in 2010. Britney has been a great
partner, truly embracing the brand, and we know her fans worldwide
will love what we have coming next." Julie Gardner, Kohl's
executive vice president and chief marketing officer, stated, "We
are excited to have Britney Spears represent the Candie's brand for
another year and are confident this year's campaign will be another
success. Our customers embraced Britney as the face of Candie's and
know they can count on the brand to deliver quality and style at a
great value." Details on the spring 2010 Candie's only at Kohl's
marketing campaign will released next month. During her 10 year
career, Britney Spears has had 5 albums debut at the #1 spot on the
Billboard Top 200 Albums chart, as well as 23 Top 40 hits on the
Billboard Pop Singles chart. Worldwide, Britney Spears is one of
the top-selling artists of the last decade, constantly topping
charts with her albums...Baby One More Time (1999); Oops!... I Did
It Again (2000); Britney (2001); In The Zone (2003); Blackout
(2007) and Circus (2008). Worldwide she has sold over 63 million
albums. Spears recently became the first artist in over three years
to debut No. 1 on the Billboard Hot 100 Chart with her latest song,
"3." Britney Spears recently wrapped her world tour, "The Circus
Starring Britney Spears", which Candie's and Kohl's were associate
sponsors. "The Circus Starring Britney Spears" tour started in
Britney's home state of Louisiana in March 2009 and was the # 4
highest grossing tour of the year bringing in a total of $83
million. About Iconix Brand Group, Inc. Iconix Brand Group Inc.
(NASDAQ:ICON) owns, licenses and markets a growing portfolio of
consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA
(R), JOE BOXER (R), RAMPAGE (R), MUDD (R), LONDON FOG (R), MOSSIMO
(R), OCEAN PACIFIC(R), DANSKIN (R), ROCA WEAR(R), CANNON (R), ROYAL
VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R) and WAVERLY
(R). In addition, Iconix owns an interest in the ARTFUL DODGER (R),
ED HARDY (R) and ECKO (R) brands. The Company licenses its brands
to a network of leading retailers and manufacturers that touch
every major segment of retail distribution from the luxury market
to the mass market in both the U.S. and around the world. Iconix,
through its in-house advertising, promotion and public relations
agency, markets its brands to continually drive greater consumer
awareness and equity. About Kohl's: Based in Menomonee Falls, Wis.,
Kohl's (NYSE:KSS) is a family-focused, value-oriented specialty
department store offering moderately priced, exclusive and national
brand apparel, shoes, accessories, beauty and home products in an
exciting shopping environment. Kohl's operates 1,059 stores in 49
states. A company committed to the communities it serves, Kohl's
has raised more than $126 million for children's initiatives
nationwide through its Kohl's Cares for KidsĀ® philanthropic
program, which operates under Kohl's Cares, LLC, a wholly-owned
subsidiary of Kohl's Department Stores, Inc. For a list of store
locations and information, or for the added convenience of shopping
online, visit http://www.kohls.com/. Cautionary Statement Regarding
Forward-Looking Information This press release contains
"forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. Kohl's intends
forward-looking terminology such as "believes," "expects," "may,"
"will," "should," "anticipates," "plans," or similar expressions to
identify forward-looking statements. Such statements are subject to
certain risks and uncertainties, which could cause Kohl's actual
results to differ materially from those anticipated by the
forward-looking statements. These risks and uncertainties include,
but are not limited to those described in Item 1A in Kohl's Annual
Report on Form 10-K, which is expressly incorporated herein by
reference, and other factors as may periodically be described in
Kohl's filings with the SEC. Contact: Iconix Brand Group, Inc.
Maria Dolgetta VP of Public Relations 212.730.0030 Kohl's
Department Stores Vicki Shamion Vice President of Public and
Community Relations 262-703-1464
http://www.newscom.com/cgi-bin/prnh/20100119/NY39445
http://photoarchive.ap.org/ DATASOURCE: Iconix Brand Group, Inc.
CONTACT: Iconix Brand Group, Inc., Maria Dolgetta, VP of Public
Relations, +1-212-730-0030, ; or Kohl's Department Stores, Vicki
Shamion, Vice President of Public and Community Relations,
+1-262-703-1464, Web Site: http://iconixbrand.com/
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