STOCKHOLM, Aug. 30, 2019 /PRNewswire/ -- Essity and
UNICEF in Mexico have entered into
a new agreement to jointly promote awareness of the importance of
good hand hygiene and to break the taboos around menstruation. Over
the next three years, the collaboration will provide education to
4,000 pupils and 500 teachers in Mexico
City and Chihuahua about attitudes and habits in connection
with menstrual hygiene management and hand washing.
The project is called Hygiene is our right, and
highlights the rights of children and young people in relation to
health, education and gender equality. The shortage of water and
hygiene facilities in schools may contribute to higher absenteeism
and poorer school results. According to UNICEF*, 43% of girls and
adolescents in Mexico point out
that during their period they prefer to stay at home than go to
school. A national survey** shows that one in five schools lack
adequate washrooms and 58% lack water.
"With Hygiene is our right we will work with breaking
taboos surrounding menstruation and address issues around good hand
hygiene, which will increase well-being and equality in schools and
society. We will now continue to help improve hygiene routines
among children and young people together with UNICEF in
Mexico," says Joséphine Edwall
Björklund, Senior Vice President, Communications at
Essity.
Essity and its feminine care brand in Mexico, Saba, have collaborated with UNICEF in
Mexico since 2016 to increase
dialogue about menstruation and hygiene issues among young people
in the country. This collaboration has reached 7.5 million people
via various channels in Mexico.
The Essity brands Saba and Tork are participating in the new
collaboration.
* Study of Knowledge, Attitudes and Practices on Water (CAP),
Sanitation and Hygiene in elementary and secondary schools of the
states of Chihuahua, Guerrero,
Chiapas and Oaxaca.
**Survey by the National Institute for Education Evaluation
(INEE) 2014
For further information, please contact:
Henrik
Sjöström
Media Relations Manager
+46-8-788-51-36
henrik.sjostrom@essity.com
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Essity and UNICEF in
Mexico strengthen collaboration on hygiene issues
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SOURCE Essity