AI Marketing Platform Releases
First-of-Its-Kind Insights Module, “Inside Albert,” to Establish
Trust and Accountability Between Man and Machine
Artificial intelligence company Albert Technologies Ltd. (AIM:
ALB.L), today announced the release of “Inside Albert,” a new
module that allows autonomous digital marketer Alberttm to show
“his” work during live campaigns. Inside Albert comes in response
to feedback from early enterprise AI adopters across industries
that they desire a clearer understanding of AI’s decisions as it
executes complex business processes. “Inside Albert” aims to
deliver unprecedented transparency, and introduce a new layer of
accountability and reporting to Albert’s brand and enterprise
users.
While fears around AI adoption are shared across industries,
these fears are compounded in the digital marketing industry, where
a lack of transparency has resulted in pervasive ad fraud in recent
years. At the root of this epidemic is a complex media landscape,
which brands often navigate via a mix of disconnected agencies and
technologies. As autonomous technology emerges to streamline these
tasks, brands are weary of a new type of decision-making process
they don’t understand or have insight into.
Albert has historically shared campaign highlights and
recommendations via a custom notifications feed. Inside Albert is a
significant expansion of this feature, offering a detailed and
holistic view of the interconnected digital landscape that Albert
operates in. The new module offers AI Operators (or digital
marketing teams) a comprehensive campaign narrative based on
analytics from all active channels and quantitative data about
Albert’s real-time calculations and actions.
“We’ve gained invaluable insights from some of the world’s first
business AI adopters. Common among them is a desire for more
control and transparency into the AI—no matter how drastically
their sales, leads or conversions have increased,” says Or Shani,
CEO of Albert. “Inside Albert improves this aspect of the customer
experience and builds on the idea that Albert is a member of the
marketing team. Like his human colleagues, Albert also needs to be
able to show and report on his work. We believe this will go a long
way in establishing trust with our current and future customers,
and we plan to continuously evolve this aspect of Albert as we
receive feedback and input from clients.”
Inside Albert is comprised of the following visualization and
reporting features:
Campaign Snapshot: A high-level
hierarchical visualization of all active campaigns, according to
channel type (e.g. search, social, display), specific marketing
channels (e.g., Google Display, Google Search, Facebook), campaign
approach (retargeting or prospecting), user types (lookalike, new,
visitors or contacts) and ad types (image, text, carousel or
slideshow).
Calculations & Actions: An
illustration of the pace and scale at which the AI is working,
depicted as the total number of calculations Albert has made and
the number of actions he’s taken in response to the resulting
insights.
Acquisition: A look at how, where and
when the brand is performing best. An overall Presence Score rates
the brand’s relative digital advertising market share, considering
vertical, market size, country, current reach and available reach
across active channels. Upon drill down, the brand gains acute
insights into its best-performing keywords (brand and non-brand),
top domains, and campaign performance across multiple variables, by
day of week and hour of day.
Audience: A snapshot of the Ideal
Customer Profile (ICP) in terms of gender, location, and social
characteristics, and the total number of micro audience segments
Albert has created to target this customer (often in the tens of
thousands). The percentage of new users lets the brand know whether
the audiences Albert is targeting are mostly new or existing
customers. The drill down then takes the user into a detailed view
of campaign performance (revenue, conversions, sessions, etc.) by
age and gender.
Creatives: A look at the
top-performing ad concept, followed by a summary of the number of
active concepts, active items (text and images) and number of
landing pages in use. The drill-down further highlights the top
performing elements (headlines, body text, image and social video)
and top ads (search, display and social), according to Return on Ad
Spend (ROAS) and click-through rate (CTR).
Customer Journey: Albert approaches
the customer journey as a continually evolving discovery process,
rather than a linear mapping exercise. This coming-soon feature
will depict where in the customer journey users are best and most
engaged, and the average number of days and average path to
conversion. Albert is currently using this information to adjust
targeting accordingly.
Inside Albert has been operating in beta with select Albert
clients for several months, and will be rolled out more broadly to
Albert clients on an ongoing basis as feedback is received and
incorporated. The module is accessible through the Albert dashboard
and is included in the core product offering at no additional cost
to users.
In addition, and to help clients leverage the power of Albert,
the company will release a first-of-its-kind, AI Operator
certification program in January 2018. The program aims to train
digital marketing team members on AI marketing, and Albert-specific
best practices, so that they are equipped with the knowledge and
know-how to most effectively and efficiently leverage the power of
these new machines.
###
About Albert™Albert, created by Albert Technologies, LTD.
(AIM: ALB.L), is the world’s first and only fully autonomous
digital marketer. The enterprise-level Artificial intelligence
platform drives digital marketing campaigns from start to finish
for some of the world’s leading brands. Albert liberates businesses
from the data and technology complexities of digital marketing—not
just by replicating their existing efforts, but by executing them
at a pace and scale not possible by human teams. “He” accomplishes
this by wading through mass amounts of data, converting this data
into insights, and autonomously acting on these insights, across
channels, devices and formats, in real time. Brands such as Harley
Davidson, EVISU, Cosabella, Dole Asia, and Made.com credit Albert
with significantly increased sales, an accelerated path to revenue,
the ability to make more informed investment decisions, and reduced
operational costs. Visit albert.ai.
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