LONDON, July 22, 2019 /PRNewswire/ -- Edge by
Ascential, the data, insight and advisory solution that gives
brands and retailers the edge they need to win in ecommerce-driven
retail, today announces a strategic partnership with Jumpshot, the
marketing analytics company that unlocks at scale the complete
customer online journey for any site. The partnership ensures that
Edge by Ascential is uniquely positioned to combine its ecommerce
data with Jumpshot's traffic to individual product pages (based on
a panel of tens of millions of devices creating five billion
actions a day), for the purpose of delivering the most accurate,
integrated Digital Shelf and Market Share solution available.
Michael Lisowski, President, Edge
by Ascential, said: "As online retailers have become more
sophisticated and complex, methods for accurately estimating market
share increasingly require more data signals than POS, search rank
or panel data alone. Leveraging Jumpshot's products will create
unparalleled Edge by Ascential traffic, market share and digital
shelf solutions to measure performance and identify insights on
Amazon and other key online retailers. This unique
partnership will enable our customers to know more, act
faster and win sales and share in an ecommerce-driven
world."
Edge by Ascential is already uniquely able to provide accurate
share estimates on Amazon for variated SKUs by combining multiple
data sets, including Jumpshot's products, and applying Edge by
Ascential's long-standing estimation algorithms. Jumpshot's
products will be used to accelerate the Edge by Ascential product
suite to offer accurate Traffic and Market Measurement solutions
beyond Amazon. Edge by Ascential will, for example, soon launch a
SKU-level traffic index on many top US-based etailers,
complementing its current SKU-level traffic estimates on Amazon,
enabling clients to prioritize actions identified within Edge by
Ascential's Digital Shelf product.
Edge by Ascential is part of specialist, global information
company Ascential plc, who have acquired a 35% minority stake in
Jumpshot. Through this partnership, Jumpshot will also gain access
to Edge by Ascential data to enhance their path to purchase
reporting solutions, creating new products that enable customers to
further optimize digital commerce performance.
Duncan Painter, CEO, Ascential,
added: "Today's announcement represents further evidence of
Ascential's commitment to being at the forefront of developing
unique data products for customers succeeding in digital commerce.
Further, it demonstrates our long-term commitment to continue
investing in the Edge by Ascential business, to cement its
market-leading position by delivering innovative products and ever
more accurate solutions for our customers."
About Edge by Ascential™
Edge by Ascential gives global brands the edge they need to win in
ecommerce-driven retail by providing actionable, next-generation
data, analytics, insights and strategic consulting. Our
unparalleled suite of solutions - including Market Share, Digital
Shelf, Price & Promotions and Retail Insights - enables brands
and retailers to develop and implement strategies that maximize
revenue growth; optimize product listings; increase sales faster
than the category and the competition; and drive margin growth.
More than 600 global brands and retailers depend upon our weekly,
daily and real-time data-driven insights.
A subsidiary of Ascential plc, the London-based global specialist information
company, Edge by Ascential has more than 400 employees in 10
offices across North America,
Europe and Asia. For more information, visit
www.ascentialedge.com.
About Jumpshot
Jumpshot delivers digital intelligence from within the internet's
most valuable walled gardens. The company's real-time, anonymized
global panel tracks five billion actions a day across tens of
millions of devices to deliver insights into online consumer
behavior. Jumpshot works with customers including Revlon,
Microsoft, Google, Yelp, Condé Nast and TripAdvisor, among others.
Learn more about Jumpshot at www.jumpshot.com.
About Ascential plc
Ascential (LSE:ASCL.L) is a specialist global information
company that helps the world's most ambitious businesses win in the
digital economy. Our information, insights, connections, data and
digital tools solve customer problems in three disciplines:
- Product Design via global trend forecasting service
WGSN;
- Marketing via global benchmark for creative excellence
and effectiveness Cannes Lions and WARC and strategic
advisory firm MediaLink; and
- Sales via ecommerce-driven data, insights and advisory
service Edge by Ascential, leading managed services provider
for Amazon Flywheel Digital, the world's premier payments
and Fin Tech congress Money20/20, global retail industry
summit World Retail Congress and retail news outlet
Retail Week.
Ascential also powers political, construction and environmental
intelligence
brands DeHavilland, Glenigan and Groundsure.
PR Contacts for Edge by Ascential
UK
edge@propellergroup.com
US
Todd Graff
tgraff@ctpboston.com
+1-617-309-0401
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